SMARTIES Business Impact Index – APAC

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The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact.

Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe.

Here’s a list of SMARTIES BII 2022 Winners:

MMA APAC SMARTIES
Business Impact Index

Top brands in APAC

(Location is where the brand’s campaign(s) ran)

Rank Brand Product category Total brand score
1 Heineken Alcoholic Drinks 272.1
2 Grab Retail 198
3 KFC Retail 184.8
4 Boost Food 178.3
5 McDonald’s Retail 176.3
6 Cadbury Food 168.6
7 Google Technology & Electronics 160.3
8 Lay’s Food 140.3
9 Sunlight Household & Domestic 120.9
10 Nescafé Soft Drinks 116.5
11 Google Search Technology & Electronics 114.8
12 TikTok Media & Publishing 105.2
13 Bia Saigon Alcoholic Drinks 102.1
14 Samsung Galaxy Technology & Electronics 100.4
15 Kinh Do Food 94.5
16 Ensure Food 81.6
17 Maybelline Toiletries & Cosmetics 77
18 L’Oréal Toiletries & Cosmetics 76.5
19 Castrol Automotive 73
20 MILO Soft Drinks 70.1
21 Wyeth Nutrition Food 69.1
22 UltraTech Cement Business & Industrial 68.4
23 Việc Làm Tốt Business & Industrial 66.4
24 Dove Toiletries & Cosmetics 66.1
=25 Lifebuoy Toiletries & Cosmetics 64.4
=25 Pantene Toiletries & Cosmetics 64.4
27 Sting Soft Drinks 62.7
28 Swiggy Retail 61.2
29 Bilibili Media & Publishing 57.8
30 Samsung Technology & Electronics 57.3
31 FE Credit Financial services 56.1
32 Upstox Financial services 54.4
33 KangShiFu Soft Drinks 53.6
34 Head & Shoulders Toiletries & Cosmetics 52.1
35 Sony Pictures Media & Publishing 49.7
36 Lotus Herbals Toiletries & Cosmetics 49.1
37 Star Sports Media & Publishing 46.1
38 OPPO Technology & Electronics 45.7
39 Pampers Toiletries & Cosmetics 44
40 Amazon Prime Video Media & Publishing 43.7
41 Aquafina Soft Drinks 42.6
=42 Mellin Toiletries & Cosmetics 42
=42 Knorr Food 42
=42 Fenbid Pharma & Healthcare 42
=42 Fiture Technology & Electronics 42
46 Pond’s Toiletries & Cosmetics 41.3
47 Bharti Airtel Telecoms & Utilities 40.4
=48 Truecaller Media & Publishing 40.2
=48 blu Financial Services 40.2
=48 Wardah Toiletries & cosmetics 40.2
51 Coca-Cola Soft Drinks 38.5
52 Biti’s Clothing & Accessories 37.8
53 Philips Technology & Electronics 37.3
54 Shell Automotive 37.2
55 Pocari Sweat Soft Drinks 36.2
56 Redoxon Pharma & Healthcare 34
=57 iQiyi Media & Publishing 33.6
=57 HEYTEA Soft Drinks 33.6
=57 vivo Technology & Electronics 33.6
=60 Emina Toiletries & Cosmetics 32.9
=60 Dell Technology & electronics 32.9
62 B Natural Soft Drinks 32.3
63 LUX Toiletries & Cosmetics 32
64 Vim Household & Domestic 30
65 adidas Clothing & Accessories 29.2
66 Cornetto Food 28.5
=67 Nissan Automotive 28.2
=67 boAt Lifestyle Retail 28.2
=67 Hershey’s Food 28.2
=67 Meesho Retail 28.2
71 Volvo Automotive 26.8
72 Horlicks Soft Drinks 26.1
73 Ford Automotive 25.4
=74 OMO Household & Domestic 25.2
=74 Clear Toiletries & Cosmetics 25.2
=74 Chips Ahoy / Be & Cheery / Kuaishouxiaochu Food 25.2
=74 CR Sanjiu Pharma & Healthcare 25.2
=74 Dr.Yu Toiletries & Cosmetics 25.2
=74 Moody Toiletries & Cosmetics 25.2
=74 Tencent Video Media & Publishing 25.2
=74 Master Kong Food 25.2
=74 Victoria’s Secret Retail 25.2
=74 Guliduo Soft Drinks 25.2
=74 The a2 Milk Company Soft Drinks 25.2
85 Procter & Gamble Toiletries & Cosmetics 24.8
86 KOC Vietnam Media & Publishing 24.4
=87 Raymond Clothing & Accessories 24.2
=87 Noise Technology & electronics 24.2
=87 Aditya Birla Capital Financial Services 24.2
=87 HDFC Bank Financial Services 24.2
=91 Dancow Soft Drinks 24.1
=91 Ubud Writers & Readers Festival Non-profit, public sector & education 24.1
=91 Bintang Beer Alcoholic Drinks 24.1
=91 LinkAja Financial Services 24.1
=91 BARDI Technology & Electronics 24.1
=91 Woods’ Food 24.1
=97 Ms. Bach Tuyet Media & Publishing 24
=97 Traveloka Transport & Tourism 24
99 BRU Soft Drinks 22.8
100 Chuckie Food 22
101 Huggies Toiletries & Cosmetics 20.5
102 Tanishq Clothing & Accessories 20.2
=103 Vaseline Toiletries & Cosmetics 20.1
=103 Danone Food 20.1
=105 Bia Viet Alcoholic Drinks 20
=105 Generali Group Financial Services 20
=105 Cream-O / Dynamite Food 20
=105 Nestlé Food 20
=105 Pepsi Soft Drinks 20
=105 Blibli Business & Industrial 20
=111 Breeze Household & Domestic 17.6
=111 Mirinda Soft Drinks 17.6
=113 Minute Maid Soft Drinks 16.8
=113 Bactroban Pharma & Healthcare 16.8
=113 Bioderma Pharma & Healthcare 16.8
=113 Centrum Food 16.8
=113 Arena Of Valor Leisure & Entertainment 16.8
=113 FILA Clothing & Accessories 16.8
=113 Quduoduo Food 16.8
=113 Nayuki Soft Drinks 16.8
=113 New Balance Clothing & Accessories 16.8
=113 Voltaren Pharma & Healthcare 16.8
=113 PepsiCo Food 16.8
=113 superX Alcoholic Drinks 16.8
=113 Huaxizi Toiletries & Cosmetics 16.8
=113 WuSu Beer Alcoholic Drinks 16.8
=127 Spotify Media & Publishing 16.1
=127 Amazon Alexa Technology & Electronics 16.1
=127 Boondh Toiletries & Cosmetics 16.1
=127 Cadbury PlayPad Media & Publishing 16.1
=127 Luminous Telecoms & Utilities 16.1
=127 Kérastase Toiletries & Cosmetics 16.1
=127 Pizza Hut Retail 16.1
=127 Pristine8.6+ Soft Drinks 16.1
=127 Kiehl’s Toiletries & Cosmetics 16.1
=127 La Fonte Food 16.1
=127 Heinz Food 16.1
=138 Telfast Pharma & Healthcare 16
=138 Pernod Ricard Alcoholic Drinks 16
=138 Zespri Food 16
=138 Techcombank Financial services 16
=138 Strongbow Alcoholic Drinks 16
143 Xiaohongshu Media & Publishing 13.2
=144 Bear Brand Soft Drinks 12.4
=144 Dynamite Food 12.4
=144 VPBank Financial services 12.4
=147 Intel Technology & Electronics 12.1
=147 Dettol Household & Domestic 12.1
=147 Disney+ Hotstar Media & Publishing 12.1
=147 Amazon Retail 12.1
=151 Lazada Retail 12
=151 Downy Household & Domestic 12
153 Shikhar Media & Publishing 10
=154 Jim Beam Alcoholic Drinks 8.8
=154 International Labour Organization Non-profit, public sector & education 8.8
=154 Comfort Household & Domestic 8.8
=154 Closeup Toiletries & Cosmetics 8.8
=158 AQUA Soft Drinks 8.4
=158 Twitter Media & Publishing 8.4
=158 Fossil Retail 8.4
=158 ELEVIT Pharma & Healthcare 8.4
=158 ZaloPay Financial services 8.4
=158 Alipay Financial services 8.4
=158 ALIENERGY Soft Drinks 8.4
=158 Bigo Live Media & Publishing 8.4
=158 Burberry Clothing & Accessories 8.4
=158 Gucci Toiletries & Cosmetics 8.4
=158 DICOS Retail 8.4
=158 Mobil Automotive 8.4
=158 LEGO Leisure & Entertainment 8.4
=158 F&F Retail 8.4
=158 Longines Clothing & Accessories 8.4
=158 NongFu Spring Soft Drinks 8.4
=158 Bisco Food 8.4
=158 Ant Forest Non-profit, public sector & education 8.4
=158 Contac NT Pharma & Healthcare 8.4
177 Kamasutra Pharma & Healthcare 8.1
178 Zee5 Media & Publishing 8.1
179 Renault Automotive 8.1
180 Johnson & Johnson Toiletries & Cosmetics 8.1
181 Asian Paints Household & Domestic 8.1
182 Godrej Consumer Products Toiletries & Cosmetics 8.1
183 Alpenliebe Food 8.1
184 Matrix Toiletries & Cosmetics 8.1
185 SMARTFREN Telecoms & utilities 8
186 Telkomsel Telecoms & Utilities 8
187 CDR Pharma & Healthcare 8
188 Frisian Flag Soft Drinks 8
189 Bank Central Asia Financial Services 8
190 by.U Telecoms & utilities 8
191 Three Telecoms & Utilities 8
192 Viennetta Food 8
193 Panasonic Technology & Electronics 8
194 La Roche-Posay Toiletries & Cosmetics 8
195 Peugeot Automotive 8
196 Piaggio Automotive 8
197 Prudential Financial Services 8
198 Edelweiss Alcoholic Drinks 8
199 Ariston Technology & Electronics 8
200 Croma Retail 5
201 Pleng Media & Publishing 4.4
202 Bobbi Brown Toiletries & Cosmetics 4.4
203 Bepanthen Pharma & Healthcare 4.4
204 GCash Financial services 4.4
205 Alaska Milk Corporation Soft Drinks 4.4
206 HeroesTD Leisure & Entertainment 4.4
207 Laneige Toiletries & Cosmetics 4.4
208 PETRONAS Dagangan Berhad Retail 4.4
209 N-URC Food 4.4
210 Boncha Soft Drinks 4.4
211 Selecta Food 4.4
212 Sprite Soft Drinks 4.4
213 MakeMyTrip Transport & Tourism 4
214 Mercedes-Benz Automotive 4
215 Park Avenue Toiletries & Cosmetics 4
216 ITC Masterchef Food 4
217 Tata Motors Automotive 4
218 Sunfeast All Rounder Food 4
219 Ambuja Cements Business & Industrial 4
220 Pearson Non-profit, public sector & education 4
221 MX Player Media & Publishing 4
222 Jeevansathi Media & Publishing 4
223 MX TakaTak Media & Publishing 4
224 Wipro Consumer Care & Lighting Household & Domestic 4
225 at home Retail 4
226 LG Technology & Electronics 4
227 JKCement Business & Industrial 4
228 Flipkart Retail 4
229 Airtel Payments Bank Financial Services 4
230 Tata Starbucks Soft Drinks 4
231 Kent RO Systems Household & Domestic 4
232 Nippon India Mutual Fund Financial Services 4
233 BigBasket Retail 4
234 Nivea Toiletries & Cosmetics 4
235 Chupa Chups Food 4
236 Mahindra & Mahindra Automotive 4
237 HealthifyMe Media & Publishing 4
238 CEAT Automotive 4
239 DSP Mutual Funds Financial Services 4
240 SilverQueen Food 4
241 Sensodyne Toiletries & Cosmetics 4
242 Hyundai Automotive 4
243 Panadol Pharma & healthcare 4
244 Toyota Automotive 4
245 XL Home Telecoms & utilities 4
246 OREO Food 4
247 Nestlé Lactogrow Soft Drinks 4
248 ABC Food 4
249 Kahf Toiletries & Cosmetics 4
250 Royco Food 4
251 Rexona Toiletries & Cosmetics 4
252 Astrapay Financial Services 4
253 Tokocrypto Financial Services 4
254 Paddle Pop Food 4
255 Zenius Education Non-profit, public sector & education 4
256 Pepsodent Toiletries & Cosmetics 4
257 Bango / Royco Food 4
258 Bank Jago Financial Services 4
259 Biznet Telecoms & utilities 4
260 Eiger Retail 4
261 Beck’s Alcoholic Drinks 4
262 GROW Soft Drinks 4
263 TV360 Media & Publishing 4
264 Phu Nhuan Jewelry Clothing & Accessories 4
265 Sao Thai Duong Toiletries & Cosmetics 4
266 FWD Financial Services 4
267 Eucerin Toiletries & Cosmetics 4
268 Gojek Transport & Tourism 4
269 FPT Telecom Telecoms & utilities 4
270 Poca Food 4
271 Lactacyd Toiletries & Cosmetics 4
272 League of Legends Technology & Electronics 4
273 TPBank Financial services 4
274 Be Group Technology & Electronics 4
275 THIỆN NỮ 2 Leisure & Entertainment 4
276 PUBG Mobile Leisure & Entertainment 4
277 Garena Free Fire Technology & Electronics 4
278 Rong Do Soft Drinks 4
279 Anlene Soft Drinks 4
280 TMRW Business & Industrial 4

MMA India SMARTIES
Business Impact Index

Top advertisers in APAC

(Location is where brands belonging to the advertiser ran campaigns)

Rank Advertiser Points
1 Unilever 800.7
2 Heineken 340.3
3 Nestlé 338.3
4 PepsiCo 329.2
5 Mondelēz International 325.2
6 Alphabet 275.1
7 L’Oréal 201.9
8 Yum! Brands 200.8
9 Grab 198
10 Procter & Gamble 197.3
11 McDonald’s 176.3
12 Samsung 157.7
13 ByteDance 105.2
14 ThaiBev 102.1
15 Aditya Birla Group 92.6
16 Abbott 85.6
17 BBK Electronics 79.3
18 Ting Hsin International Group 78.8
19 PT Paragon Technology and Innovation 77.2
20 BP 73
21 Amazon 72
22 VPBank 68.5
23 GSK 67.1
24 Chợ Tốt 66.4
25 Swiggy 61.2
26 The Coca-Cola Company 59.7
27 The Walt Disney Company 58.2
28 Bilibili 57.8
29 Bayer Group 54.9
30 Upstox 54.4
31 Johnson & Johnson 50
32 Sony 49.7
33 Lotus Herbals 49.1
34 Tencent 46
35 Bharti Airtel 44.4
36 Fiture 42
37 Haleon 41.6
38 Universal Robina Corporation 40.8
39 ITC Limited 40.4
=40 Truecaller 40.2
=40 BCA Digital 40.2
42 Biti’s 37.8
43 Philips 37.3
44 Shell 37.2
=45 Raymond 36.3
=45 Renault 36.3
47 Amerta Indah Otsuka 36.2
=48 Baidu 33.6
=48 HEYTEA 33.6
50 Dell Technologies 32.9
51 adidas 29.2
52 Alibaba Group 28.8
53 Danone 28.5
=54 Imagine Marketing Limited 28.2
=54 The Hershey Company 28.2
=54 Meesho 28.2
57 Geely 26.8
58 The Ford Motor Company 25.4
=59 CR Sanjiu 25.2
=59 Jahwa 25.2
=59 Moody 25.2
=59 Victoria’s Secret 25.2
=59 Yili Group 25.2
=59 The a2 Milk Company 25.2
65 VCCorp 24.4
=66 Noise 24.2
=66 HDFC Bank 24.2
=68 Yayasan Mudra Swari Saraswati 24.1
=68 LinkAja 24.1
=68 BARDI 24.1
=68 Gojek 24.1
=72 Ms. Bach Tuyet 24
=72 Traveloka 24
74 Kimberly-Clark 20.5
75 Titan Company 20.2
76 Kraft Heinz Company 20.1
=77 Generali Group 20
=77 Sanofi 20
=77 Blibli 20
80 Tata Group 17.1
=81 Bioderma 16.8
=81 FILA 16.8
=81 Nayuki 16.8
=81 New Balance 16.8
=81 CR Snow 16.8
=81 Huaxizi 16.8
=81 Carlsberg Group 16.8
=88 Spotify 16.1
=88 Boondh 16.1
=88 Luminous 16.1
=88 Telkom Indonesia 16.1
=88 PT Super Wahana Tehno 16.1
=88 Indofood 16.1
=94 Pernod Ricard 16
=94 Zespri 16
=94 Techcombank 16
97 Xiaohongshu 13.2
98 FrieslandCampina 12.4
=99 Intel 12.1
=99 Reckitt 12.1
=99 Perfetti Van Melle 12.1
=102 Suntory 8.8
=102 United Nations 8.8
=104 Twitter 8.4
=104 Fossil 8.4
=104 Zion 8.4
=104 Chi Forest 8.4
=104 Bigo Technology 8.4
=104 Burberry 8.4
=104 Kering 8.4
=104 Tianjin Ding Qiao Food Service 8.4
=104 ExxonMobil 8.4
=104 KIRKBI 8.4
=104 F&F 8.4
=104 The Swatch Group 8.4
=104 NongFu Spring 8.4
=104 Glico 8.4
=118 Zee Entertainment Enterprises 8.1
=118 Asian Paints 8.1
=118 Godrej Group 8.1
=121 Sinar Mas 8
=121 Djarum 8
=121 CK Hutchison Holdings 8
=121 Panasonic 8
=121 Fiat Chrysler Automobiles 8
=121 Immsi 8
=121 Prudential 8
=121 Ariston 8
=129 Axiata 4.4
=129 The Estée Lauder Companies 4.4
=129 Mynt – Globe Fintech Innovations 4.4
=129 CG Studio 4.4
=129 Amorepacific 4.4
=129 PETRONAS 4.4
=129 Uniben 4.4
=136 MakeMyTrip 4
=136 Daimler 4
=136 Adani Group 4
=136 Pearson 4
=136 The Times Group 4
=136 Info Edge 4
=136 Mohalla Tech 4
=136 Wipro Enterprises 4
=136 Nilkamal 4
=136 LG 4
=136 JK Cement 4
=136 Walmart 4
=136 Starbucks 4
=136 Kent RO Systems 4
=136 Nippon Life Insurance Company 4
=136 Beiersdorf 4
=136 Mahindra Group 4
=136 HealthifyMe 4
=136 RPG Group 4
=136 DSP Mutual Funds 4
=136 Petra Foods 4
=136 Hyundai Motor Group 4
=136 Toyota Motor Corporation 4
=136 XL Axiata 4
=136 Astra International 4
=136 Binance 4
=136 Zenius Education 4
=136 Bank Jago 4
=136 Midplaza Holding 4
=136 Eiger 4
=136 Anheuser-Busch InBev 4
=136 Viettel 4
=136 Phu Nhuan Jewelry 4
=136 Sao Thai Duong 4
=136 Pacific Century Group 4
=136 maxingvest ag 4
=136 GoTo 4
=136 FPT Corporation 4
=136 Riot Games 4
=136 TPBank 4
=136 Be Group 4
=136 VNG Corporation 4
=136 Sea 4
=136 Fonterra 4
=136 TMRW 4

SMARTIES
Business Impact Index

Top creative agencies in APAC

(Location is where the agency is based)

Rank Agency Agency Location Country Region Agency Type Agency Group/Network Holding company/Owner Total agency score
1 Leo Burnett Ho Chi Minh City Vietnam APAC Creative Agency Leo Burnett Publicis Groupe 270.4
2 Ogilvy Ho Chi Minh City Vietnam APAC Creative Agency Ogilvy WPP 182
3 Publicis Ho Chi Minh City Vietnam APAC Creative Agency Publicis Worldwide Publicis Groupe 169.6
4 Lowe Lintas Gurgaon India APAC Creative Agency MullenLowe Group Interpublic Group 128.3
5 Toaster Singapore Singapore APAC Creative Agency 123.6
6 Leo Burnett Jakarta Indonesia APAC Creative Agency Leo Burnett Publicis Groupe 116.6
7 dentsu Indonesia Jakarta Indonesia APAC Creative Agency Dentsu International Dentsu 111.4
8 Dentsu Redder Ho Chi Minh City Vietnam APAC Creative Agency Dentsu International Dentsu 95.7
9 Toaster Gurgaon India APAC Creative Agency 87.9
10 Hakuhodo Ho Chi Minh City Vietnam APAC Creative Agency Hakuhodo Hakuhodo DY Group 87.6
11 Dentsu Creative Shanghai China APAC Creative Agency Dentsu International Dentsu 83.9
12 M&C Saatchi Jakarta Indonesia APAC Creative Agency M&C Saatchi 80.5
13 Ogilvy Mumbai India APAC Creative Agency Ogilvy WPP 79.4
14 Dentsu Creative Beijing China APAC Creative Agency Dentsu International Dentsu 42
15 Cheil Ho Chi Minh City Vietnam APAC Creative Agency Cheil Worldwide 41.2
16 M&C Saatchi Mumbai India APAC Creative Agency M&C Saatchi 41.1
17 Dentsu Creative Jakarta Indonesia APAC Creative Agency Dentsu International Dentsu 40.2
18 Ogilvy Jakarta Indonesia APAC Creative Agency Ogilvy WPP 36.2
19 XYZ SAIGON Ho Chi Minh City Vietnam APAC Creative Agency 34.8
20 Carnivo Shanghai China APAC Creative Agency LEO Digital Network 33.6
21 Dentsu Creative Ho Chi Minh City Vietnam APAC Creative Agency Dentsu International Dentsu 33.3
22 The Chariot Agency Kuala Lumpur Malaysia APAC Creative Agency 30
=23 DDB Mudra Group Bangalore India APAC Creative Agency DDB Worldwide Omnicom Group 28.2
=23 Wunderman Thompson Jakarta Indonesia APAC Creative Agency Wunderman Thompson WPP 28.2
25 Carnival Ho Chi Minh City Vietnam APAC Creative Agency 27.8
26 PAST/NEXT Shanghai China APAC Creative Agency Full Sense Group 25.2
27 Athena CM Agency Hanoi Vietnam APAC Creative Agency Admicro 24.4
=28 AdAsia Jakarta Indonesia APAC Creative Agency 20.1
=28 BBDO Jakarta Indonesia APAC Creative Agency BBDO Worldwide Omnicom Group 20.1
30 Popcult Group Jakarta Indonesia APAC Creative Agency 16.1
=31 TBWA\India Gurgaon India APAC Creative Agency TBWA Worldwide Omnicom Group 12.1
=31 Arcade Jakarta Indonesia APAC Creative Agency 12.1
=31 PT Dentsu Cursor Komunika Jakarta Indonesia APAC Creative Agency Dentsu International Dentsu 12.1
34 Publicis Singapore Singapore APAC Creative Agency Publicis Worldwide Publicis Groupe 12
35 WOWMedia Hanoi Vietnam APAC Creative Agency 10
36 Lowe Lintas Mumbai India APAC Creative Agency MullenLowe Group Interpublic Group 9.3
37 PURPOSE.ANT Ho Chi Minh City Vietnam APAC Creative Agency 8.4
38 DDB Mudra Group Mumbai India APAC Creative Agency DDB Worldwide Omnicom Group 8.1
=39 FTW Jakarta Indonesia APAC Creative Agency Future Creative Network 8
=39 Tequila\Vietnam Ho Chi Minh City Vietnam APAC Creative Agency TBWA Worldwide Omnicom Group 8
=39 Mercury Jakarta Indonesia APAC Creative Agency 8
=39 Finch Jakarta Indonesia APAC Creative Agency Future Creative Network 8
=39 BBH Mumbai India APAC Creative Agency BBH Publicis Groupe 8
44 Cheil Jakarta Indonesia APAC Creative Agency Cheil Worldwide 4.5
=45 Eggfirst Advertising Mumbai India APAC Creative Agency 4
=45 Bang In The Middle Gurgaon India APAC Creative Agency 4
=45 Always Marketing Shanghai China APAC Creative Agency 4
48 Innocean Worldwide Seoul South Korea APAC Creative Agency Innocean Worldwide 2.1
49 Publicis Jakarta Indonesia APAC Creative Agency Publicis Worldwide Publicis Groupe 2
50 Leo Burnett Mumbai India APAC Creative Agency Leo Burnett Publicis Groupe 0.7

SMARTIES
Business Impact Index

Top digital/specialist agencies in APAC

(Location is where the agency is based)

Rank Agency Agency Location Country Region Agency Type Agency Group/Network Holding company/Owner Total agency score
1 Digitas Ho Chi Minh City Vietnam APAC Digital/Specialist Agency Digitas Publicis Groupe 168.7
2 MSL Ho Chi Minh City Vietnam APAC Digital/Specialist Agency MSLGROUP Publicis Groupe 152.6
3 M&C Saatchi Performance Singapore Singapore APAC Digital/Specialist Agency M&C Saatchi 104.7
4 SoCheers Mumbai India APAC Digital/Specialist Agency 44.7
=6 Interactive Avenues Mumbai India APAC Digital/Specialist Agency IPG Mediabrands Interpublic Group 40.4
=6 Interactive Avenues Bangalore India APAC Digital/Specialist Agency IPG Mediabrands Interpublic Group 40.4
=8 PT. Rayu Hati Anak Bangsa Jakarta Indonesia APAC Digital/Specialist Agency 40.2
=8 Digitas Jakarta Indonesia APAC Digital/Specialist Agency Digitas Publicis Groupe 40.2
=10 ICON Media Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 40.1
=10 PMAX Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 40.1
12 Schbang Digital Solutions Mumbai India APAC Digital/Specialist Agency 36.3
13 Circus Digital Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 33.4
=14 Kinnect Mumbai India APAC Digital/Specialist Agency FCB Interpublic Group 32.3
=14 Performics Mumbai India APAC Digital/Specialist Agency Performics Publicis Groupe 32.3
16 RSVP Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 32.1
=17 dentsu X Shanghai China APAC Digital/Specialist Agency Dentsu International Dentsu 25.2
=17 BeHalo Shanghai China APAC Digital/Specialist Agency Full Sense Group 25.2
19 Digitas Mumbai India APAC Digital/Specialist Agency Digitas Publicis Groupe 24.2
20 REDComm Jakarta Indonesia APAC Digital/Specialist Agency Red Media Group 24.1
21 NuWorks Interactive Labs Pasig Philippines APAC Digital/Specialist Agency 22
=22 ADA Jakarta Indonesia APAC Digital/Specialist Agency 20.1
=22 Maverick Jakarta Indonesia APAC Digital/Specialist Agency 20.1
24 Phibious Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 18
25 Blink Digital Mumbai India APAC Digital/Specialist Agency 16.9
26 Olrange Jakarta Indonesia APAC Digital/Specialist Agency ALVA 16.1
=27 dentsu X Ho Chi Minh City Vietnam APAC Digital/Specialist Agency Dentsu International Dentsu 16
=27 Fision Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 16
29 Golden Digital Ho Chi Minh City Vietnam APAC Digital/Specialist Agency Golden Communication Group 14
30 ADA Phnom Penh Cambodia APAC Digital/Specialist Agency 13.2
=31 Xapads Media Noida India APAC Digital/Specialist Agency 12.1
=31 Buzzohero Jakarta Indonesia APAC Digital/Specialist Agency 12.1
33 ADA Kuala Lumpur Malaysia APAC Digital/Specialist Agency 8.8
=34 White Rivers Media Mumbai India APAC Digital/Specialist Agency 8.1
=34 Organic by MSL Mumbai India APAC Digital/Specialist Agency MSLGROUP Publicis Groupe 8.1
=36 Olround Jakarta Indonesia APAC Digital/Specialist Agency Future Creative Network 8
=36 Pantarei Jakarta Indonesia APAC Digital/Specialist Agency 8
=36 STEB Asia Denpasar Indonesia APAC Digital/Specialist Agency 8
=36 DSquare Ho Chi Minh City Vietnam APAC Digital/Specialist Agency Square Group 8
=40 ADA Bangkok Thailand APAC Digital/Specialist Agency 4.4
=40 Byte Media Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 4.4
=42 LS Digital Navi Mumbai India APAC Digital/Specialist Agency 4
=42 Korra Worldwide Advertising Gurgaon India APAC Digital/Specialist Agency 4
=42 Lintas Live Mumbai India APAC Digital/Specialist Agency MullenLowe Group Interpublic Group 4
=42 Hiveminds Innovative Market Solutions Bangalore India APAC Digital/Specialist Agency 4
=42 Maleo Jakarta Indonesia APAC Digital/Specialist Agency Future Creative Network 4
=42 Magneto Hanoi Vietnam APAC Digital/Specialist Agency VCCorp 4
=42 Polar London Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 4
=42 Xanh Marketing Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 4
=42 TMRW Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 4
=42 Look Who’s Talking Gurgaon India APAC Digital/Specialist Agency 4
52 Next Media Hanoi Vietnam APAC Digital/Specialist Agency 3.5
=53 Ordinary Mumbai India APAC Digital/Specialist Agency 2
=53 Lion & Lion Jakarta Indonesia APAC Digital/Specialist Agency 2
=53 Ka Creative Ho Chi Minh City Vietnam APAC Digital/Specialist Agency 2

SMARTIES
Business Impact Index

Top media agencies in APAC

(Location is where the agency is based)

Rank Agency Agency Location Country Region Agency Type Agency Group/Network Holding company/Owner Total agency score
1 Mindshare Mumbai India APAC Media Agency Mindshare Worldwide WPP 272.6
2 Mindshare Shanghai China APAC Media Agency Mindshare Worldwide WPP 271.8
3 EssenceMediacom Ho Chi Minh City Vietnam APAC Media Agency EssenceMediacom WPP 221.9
4 Mindshare Ho Chi Minh City Vietnam APAC Media Agency Mindshare Worldwide WPP 218
5 Wavemaker Mumbai India APAC Media Agency Wavemaker WPP 168.6
6 Wavemaker Jakarta Indonesia APAC Media Agency Wavemaker WPP 129.3
7 OMD Jakarta Indonesia APAC Media Agency OMD Worldwide Omnicom Group 106.1
8 Mindshare Jakarta Indonesia APAC Media Agency Mindshare Worldwide WPP 102.6
9 EssenceMediacom Jakarta Indonesia APAC Media Agency EssenceMediacom WPP 94.8
10 Red Star Ho Chi Minh City Vietnam APAC Media Agency Dentsu International Dentsu 84.1
11 Spark Foundry Ho Chi Minh City Vietnam APAC Media Agency Spark Foundry Publicis Groupe 70.2
12 Zenith Ho Chi Minh City Vietnam APAC Media Agency Zenith Publicis Groupe 66.1
13 PHD Jakarta Indonesia APAC Media Agency PHD Worldwide Omnicom Group 60.3
14 mSix&partners Jakarta Indonesia APAC Media Agency The&Partnership 44.2
15 Mindshare Taguig Philippines APAC Media Agency Mindshare Worldwide WPP 44
16 EssenceMediacom Shanghai China APAC Media Agency EssenceMediacom WPP 42
=17 Madison World Mumbai India APAC Media Agency Madison World 40.4
=17 EssenceMediacom Gurgaon India APAC Media Agency EssenceMediacom WPP 40.4
19 OMD Bangkok Thailand APAC Media Agency OMD Worldwide Omnicom Group 38.8
20 OMD Gurgaon India APAC Media Agency OMD Worldwide Omnicom Group 36.3
21 Vizeum Jakarta Indonesia APAC Media Agency Dentsu International Dentsu 32.9
22 OMG Jakarta Indonesia APAC Media Agency Omnicom Media Group Omnicom Group 32.4
23 Initiative Shanghai China APAC Media Agency IPG Mediabrands Interpublic Group 25.2
24 OMG Ho Chi Minh City Vietnam APAC Media Agency Omnicom Media Group Omnicom Group 24
25 Mindshare Bangkok Thailand APAC Media Agency Mindshare Worldwide WPP 22
26 OMD Mumbai India APAC Media Agency OMD Worldwide Omnicom Group 20.2
27 Starcom Jakarta Indonesia APAC Media Agency Starcom Publicis Groupe 19.3
28 Starcom Ho Chi Minh City Vietnam APAC Media Agency Starcom Publicis Groupe 19.1
=29 TEAMPRO Shanghai China APAC Media Agency 16.8
=29 UM Shanghai China APAC Media Agency IPG Mediabrands Interpublic Group 16.8
=29 OMD Shanghai China APAC Media Agency OMD Worldwide Omnicom Group 16.8
=32 EssenceMediacom Mumbai India APAC Media Agency EssenceMediacom WPP 16.1
=32 Wavemaker New Delhi India APAC Media Agency Wavemaker WPP 16.1
34 Red Star Jakarta Indonesia APAC Media Agency Dentsu International Dentsu 14.1
35 Wavemaker Beijing China APAC Media Agency Wavemaker WPP 13.2
=36 Carat Mumbai India APAC Media Agency Dentsu International Dentsu 12.1
=36 Wavemaker Gurgaon India APAC Media Agency Wavemaker WPP 12.1
38 ClickMedia Ho Chi Minh City Vietnam APAC Media Agency VMLY&R WPP 12
39 Mindshare Gurgaon India APAC Media Agency Mindshare Worldwide WPP 10
40 OPENMIND Taguig Philippines APAC Media Agency GroupM WPP 8.8
=41 Bates CHI & Partners Ho Chi Minh City Vietnam APAC Media Agency CHI & Partners WPP 8.4
=41 Carat Shanghai China APAC Media Agency Dentsu International Dentsu 8.4
=41 Wavemaker Shanghai China APAC Media Agency Wavemaker WPP 8.4
=44 Zenith Jakarta Indonesia APAC Media Agency Zenith Publicis Groupe 8
=44 Carat Jakarta Indonesia APAC Media Agency Dentsu International Dentsu 8
46 Shiyin Culture Shanghai China APAC Media Agency 6
=47 UNITE Shanghai China APAC Media Agency GroupM WPP 4.5
=47 GroupM Shanghai China APAC Media Agency GroupM WPP 4.5
=49 OPENMIND Manila Philippines APAC Media Agency GroupM WPP 4.4
=49 Spark Foundry Makati Philippines APAC Media Agency Spark Foundry Publicis Groupe 4.4
=49 Spark Foundry Manila Philippines APAC Media Agency Spark Foundry Publicis Groupe 4.4
=49 Xaxis Taguig Philippines APAC Media Agency GroupM Nexus WPP 4.4
=49 GroupM Taguig Philippines APAC Media Agency GroupM WPP 4.4
=54 UM Singapore Singapore APAC Media Agency IPG Mediabrands Interpublic Group 4
=54 TKL Ho Chi Minh City Vietnam APAC Media Agency DatVietVac 4
=54 UM Jakarta Indonesia APAC Media Agency IPG Mediabrands Interpublic Group 4
=57 GroupM Mumbai India APAC Media Agency GroupM WPP 2
=57 Spark Foundry Jakarta Indonesia APAC Media Agency Spark Foundry Publicis Groupe 2
59 PT Wira Pamungkas Pariwara Jakarta Indonesia APAC Media Agency GroupM WPP 1.1

SMARTIES
Business Impact Index

Top solution providers in APAC

(Location is where the agency is based)

Rank Solution provider Location Region Type Total agency score
1 Tencent China APAC Solution Providers 235
2 Amazon Advertising India APAC Solution Providers 100.2
3 Yield Marketing Technology Indonesia APAC Solution Providers 95.7
4 Nazara Technologies India APAC Solution Providers 83.3
5 Merkle Vietnam APAC Solution Providers 81.6
6 TikTok Indonesia APAC Solution Providers 77.9
7 MI China APAC Solution Providers 75.5
=8 DeltaX India APAC Solution Providers 75.2
=8 Rephrase.ai India APAC Solution Providers 75.2
10 Digital Turbine Indonesia APAC Solution Providers 73.2
11 mediasmart India APAC Solution Providers 69.3
12 MX TakaTak India APAC Solution Providers 65.8
13 Emtek Digital Indonesia APAC Solution Providers 60.3
14 D-ID Vietnam APAC Solution Providers 49.3
15 TikTok Thailand APAC Solution Providers 47.6
16 Prodigious Vietnam APAC Solution Providers 47.4
17 Grivy Indonesia APAC Solution Providers 47.3
=18 iQiyi China APAC Solution Providers 42
=18 Xiaohongshu China APAC Solution Providers 42
=20 Sugar & Spice Indonesia APAC Solution Providers 40.2
=20 FAS Indonesia APAC Solution Providers 40.2
22 AkaDigital Vietnam APAC Solution Providers 40.1
23 InMobi India APAC Solution Providers 37
24 TikTok Vietnam APAC Solution Providers 36.7
25 MAAS India APAC Solution Providers 36.3
26 MAAS Indonesia APAC Solution Providers 36.2
27 InMobi Indonesia APAC Solution Providers 36.1
28 ecliicktech China APAC Solution Providers 33.6
29 Motix Vietnam APAC Solution Providers 32
30 TikTok Malaysia APAC Solution Providers 30
=31 Youku China APAC Solution Providers 25.2
=31 techWise China APAC Solution Providers 25.2
=31 Kuaishou China APAC Solution Providers 25.2
=31 Ylab China APAC Solution Providers 25.2
=31 Sportz Interactive India APAC Solution Providers 25.2
36 TikTok Singapore APAC Solution Providers 25
37 Gojek Indonesia APAC Solution Providers 24.1
=38 TenMax Ad Tech Lab Vietnam APAC Solution Providers 24
=38 Adtima Vietnam APAC Solution Providers 24
40 ADSMN Interactive India APAC Solution Providers 23.2
41 Google India APAC Solution Providers 22.3
42 InMobi Philippines APAC Solution Providers 22
43 Kenh 14 Vietnam APAC Solution Providers 20
44 Digital Turbine Thailand APAC Solution Providers 17.6
45 Bobble AI India APAC Solution Providers 17.5
=46 cocafe China APAC Solution Providers 16.8
=46 Reachmax China APAC Solution Providers 16.8
=48 JioSaavn India APAC Solution Providers 16.1
=48 Admicro Vietnam APAC Solution Providers 16.1
=48 VOOT India APAC Solution Providers 16.1
=51 AKA Digital Vietnam APAC Solution Providers 16
=51 Grab Vietnam APAC Solution Providers 16
=51 Oracle Vietnam APAC Solution Providers 16
54 INCA Indonesia APAC Solution Providers 14.3
55 Disney+ Hotstar India APAC Solution Providers 14.1
56 Digital Turbine Philippines APAC Solution Providers 13.2
57 Ad-Lib.io Indonesia APAC Solution Providers 12.1
58 POKKT Singapore APAC Solution Providers 12
=59 4 Lunches India APAC Solution Providers 10.5
=59 BoltD India APAC Solution Providers 10.5
=59 Facebook India APAC Solution Providers 10.5
62 Yellow AI India APAC Solution Providers 10.1
=63 SM Culture & Contents South Korea APAC Solution Providers 10
=63 TikTok South Korea APAC Solution Providers 10
=63 Alta Vietnam APAC Solution Providers 10
66 SMT China APAC Solution Providers 9
=67 Twitter Indonesia APAC Solution Providers 8.4
=67 Vizury India APAC Solution Providers 8.4
=67 mCanvas Indonesia APAC Solution Providers 8.4
=67 Shanghai Nexus Information Technology Co. Ltd China APAC Solution Providers 8.4
=67 KUAIKAN China APAC Solution Providers 8.4
=72 RevX India APAC Solution Providers 8.1
=72 Xapads India APAC Solution Providers 8.1
=72 mCanvas India APAC Solution Providers 8.1
=72 Hansa Cequity India APAC Solution Providers 8.1
=76 POKKT Indonesia APAC Solution Providers 8
=76 Magnite Indonesia APAC Solution Providers 8
=76 ADT Creative Vietnam APAC Solution Providers 8
=76 Novaon Digital Vietnam APAC Solution Providers 8
=76 TFT China APAC Solution Providers 8
=76 TotallyAwesome Indonesia APAC Solution Providers 8
82 Meta Vietnam APAC Solution Providers 7
=83 HockeyCurve India APAC Solution Providers 6.2
=83 TV9 Network India APAC Solution Providers 6.2
=83 Google Display Network India APAC Solution Providers 6.2
=86 Twitter Philippines APAC Solution Providers 4.4
=86 Grab Philippines APAC Solution Providers 4.4
=86 POKKT Thailand APAC Solution Providers 4.4
=89 KoinEarth India APAC Solution Providers 4
=89 SingleInterface India APAC Solution Providers 4
=89 IVM Podcasts India APAC Solution Providers 4
=89 Social Cloud India APAC Solution Providers 4
=89 Flipkart Ads India APAC Solution Providers 4
=89 Vserv India APAC Solution Providers 4
=89 VNG Vietnam APAC Solution Providers 4
=89 Omega Media Vietnam APAC Solution Providers 4
=89 Appier Vietnam APAC Solution Providers 4
=89 Accesstrade Vietnam APAC Solution Providers 4
=89 Facebook DV 360 India APAC Solution Providers 4
=89 Adbro Indonesia APAC Solution Providers 4
=89 Menjadi Manusia Indonesia APAC Solution Providers 4
=89 Facebook Indonesia APAC Solution Providers 4
=89 Whisper Media Indonesia APAC Solution Providers 4
=89 Estuary Solutions Vietnam APAC Solution Providers 4
=89 APPA Vietnam APAC Solution Providers 4
=106 Silverpush Vietnam APAC Solution Providers 3.5
=106 Firework India APAC Solution Providers 3.5
108 Key Point Film China APAC Solution Providers 3
=109 Meta Indonesia APAC Solution Providers 2.6
=109 Google Indonesia APAC Solution Providers 2.6
111 Glance Indonesia APAC Solution Providers 2.2
112 Spirable Vietnam APAC Solution Providers 1.9
113 Sportskeeda India APAC Solution Providers 1.6
114 AdColony Indonesia APAC Solution Providers 1.3

SMARTIES
Business Impact Index

Top agency networks in APAC

(Location is where agencies belonging to the network are based)

Rank Agency network Holding company Points
1 Mindshare Worldwide WPP 941.1
2 Dentsu International Dentsu 619.4
3 EssenceMediacom WPP 415.3
4 Leo Burnett Publicis Groupe 387.7
5 Wavemaker WPP 347.7
6 Ogilvy WPP 342.1
7 Digitas Publicis Groupe 233.1
8 M&C Saatchi 226.2
9 OMD Worldwide Omnicom Group 218.1
10 Publicis Worldwide Publicis Groupe 183.6
11 MSLGROUP Publicis Groupe 160.7
12 MullenLowe Group Interpublic Group 141.6
13 IPG Mediabrands Interpublic Group 130.7
14 Hakuhodo Hakuhodo DY Group 87.6
15 Spark Foundry Publicis Groupe 81
16 Zenith Publicis Groupe 74.1
17 PHD Worldwide Omnicom Group 60.3
18 Omnicom Media Group Omnicom Group 56.4
19 Full Sense Group 50.4
20 Cheil Worldwide 45.7
21 The&Partnership 44.2
22 Madison World 40.4
23 Starcom Publicis Groupe 38.3
24 DDB Worldwide Omnicom Group 36.3
25 LEO Digital Network 33.6
=26 FCB Interpublic Group 32.3
=26 Performics Publicis Groupe 32.3
28 GroupM WPP 29.7
=29 Wunderman Thompson WPP 28.2
=29 Future Creative Network 28.2
31 Admicro 24.4
32 Red Media Group 24.1
=33 TBWA Worldwide Omnicom Group 20.1
=33 BBDO Worldwide Omnicom Group 20.1
35 ALVA 16.1
36 Golden Communication Group 14
37 VMLY&R WPP 12
38 CHI & Partners WPP 8.4
=39 Square Group 8
=39 BBH Publicis Groupe 8
41 GroupM Nexus WPP 4.4
=42 VCCorp 4
=42 DatVietVac 4
44 Innocean Worldwide 2.1

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