The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Here’s a list of SMARTIES BII 2023 Winners – Thailand.
MMA APAC SMARTIES
Business Impact Index
Top Brands in Thailand
| Rank | Brand | Industry | Points |
|---|---|---|---|
| 1 | Oreo | Food | 80.2 |
| 2 | Hershey’s | Food | 52.1 |
| 3 | Dentyne | Food | 40.1 |
| 3 | Dove | Toiletries & Cosmetics | 40.1 |
| 3 | Google Play | Media & Publishing | 40.1 |
| 3 | Pond’s | Toiletries & Cosmetics | 40.1 |
| 7 | Smirnoff | Alcoholic Drinks | 24.1 |
| 8 | DTAC | Telecoms & Utilities | 20.0 |
| 8 | Lay’s | Food | 20.0 |
| 10 | Pepsi | Soft Drinks | 16.0 |
| 10 | PTG Energy | Telecoms & Utilities | 16.0 |
| 12 | Boonthavorn | Household & Domestic | 8.0 |
| 12 | Breeze | Household & Domestic | 8.0 |
MMA APAC SMARTIES
Business Impact Index
Top Advertisers in Thailand
| Rank | Advertiser | Points |
|---|---|---|
| 1 | Unilever | 88.2 |
| 2 | Mondelēz International | 80.2 |
| 3 | The Hershey Company | 52.1 |
| 4 | Alphabet | 40.1 |
| 4 | Perfetti Van Melle | 40.1 |
| 6 | PepsiCo | 36.1 |
| 7 | Diageo | 24.1 |
| 8 | DTAC | 20.0 |
| 9 | PTG Energy | 16.0 |
| 10 | Boonthavorn | 8.0 |
MMA APAC SMARTIES
Business Impact Index
Top Agency Networks in Thailand
| Rank | Agency Network | Network | Points |
|---|---|---|---|
| 1 | Leo Burnett | Publicis Groupe | 80.2 |
| 1 | Mindshare Worldwide | WPP | 80.2 |
| 3 | Zenith | Publicis Groupe | 28.1 |
| 4 | PHD Worldwide | Omnicom Group | 24.1 |
| 5 | Wavemaker | WPP | 8.0 |
MMA APAC SMARTIES
Business Impact Index
Top Creative Agencies in Thailand
| Rank | Creative Agency | Network | Location | Points |
|---|---|---|---|---|
| 1 | Leo Burnett | Publicis Groupe | Bangkok | 80.2 |
MMA APAC SMARTIES
Business Impact Index
Top Media Agencies in Thailand
| Rank | Media Agency | Network | Location | Points |
|---|---|---|---|---|
| 1 | Mindshare | WPP | Bangkok | 80.2 |
| 2 | Zenith | Publicis Groupe | Bangkok | 28.1 |
| 3 | PHD | Omnicom Group | Bangkok | 24.1 |
| 4 | Wavemaker | WPP | Bangkok | 8.0 |
View the complete Index and rankings across categories by region and country here.
To view the list of APAC Winners, click here.
To access to the most comprehensive body of successful, award-winning work in modern marketing available today produced by the companies named on the Index, the MMA Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the modern marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading modern marketing creators to inform hiring decisions — and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2024 SMARTIES Awards deadline is July 12th, with an extended deadline of July 31st. For more information or to submit work for consideration, visit the SMARTIES Awards website.
About the MMA:
Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit the website.
