SMARTIES™ Business Impact Index 2023 – Philippines

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC, the global authority on advertising and media effectiveness, compiles the rankings using finalist and winner data from the awards programs across the globe. Here’s a list of SMARTIES BII 2023 Winners – Philippines.

MMA APAC SMARTIES
Business Impact Index

Top Brands in the Philippines

Rank Brand Industry Points
1 Globe Telecom Telecoms & Utilities 72.2
2 Knorr Food 56.1
3 CreamSilk Toiletries & Cosmetics 44.6
4 Nido Soft Drinks 40.1
4 Samsung Galaxy Technology & Electronics 40.1
4 Surf Household & Domestic 40.1
4 Tresemme Toiletries & Cosmetics 40.1
4 Twitch Media & Publishing 40.1
9 Opella Healthcare Pharma & Healthcare 32.1
10 Rexona Toiletries & Cosmetics 28.5
11 KFC Retail 28.1
12 Maggi Food 24.1
12 Nescafé Soft Drinks 24.1
14 Ford Automotive 20.0
14 Master Toiletries & Cosmetics 20.0
16 Digido Financial Services 12.0
16 Pond’s Toiletries & Cosmetics 12.0
18 Breeze Household & Domestic 8.0
18 Rebisco Food 8.0
18 Selecta Food 8.0
18 Swiss Miss Food 8.0
22 AXE Toiletries & Cosmetics 4.0
22 MAC Cosmetics Toiletries & Cosmetics 4.0
22 Nature’s Spring Soft Drinks 4.0
22 Promil Soft Drinks 4.0
22 Sunsilk Toiletries & Cosmetics 4.0

MMA APAC SMARTIES
Business Impact Index

Top Advertisers in the Philippines

Rank Advertiser Points
1 Unilever 265.5
2 Nestlé 92.2
3 Globe Telecom 72.2
4 Amazon 40.1
4 Samsung 40.1
6 Sanofi 32.1
7 Yum! Brands 28.1
8 The Ford Motor Company 20.0
9 Digido 12.0
10 Conagra Brands 8.0
10 Rebisco 8.0
12 ELC Beauty, Inc. 4.0
12 Philippine Spring Water Resources, Inc. 4.0

MMA APAC SMARTIES
Business Impact Index

Top Agency Networks in the Philippines

Rank Agency Network Network Points
1 Mindshare Worldwide WPP 89.1
2 GroupM WPP 80.2
3 Publicis Worldwide Publicis Groupe 72.2
4 Starcom Publicis Groupe 40.1
5 McCann Worldgroup Interpublic Group 32.1
6 Wavemaker WPP 28.1
7 Spark Foundry Publicis Groupe 8.0
8 Wunderman Thompson WPP 4.5
9 The&Partnership 4.0

MMA APAC SMARTIES
Business Impact Index

Top Creative Agencies in the Philippines

Rank Creative Agency Network Location Points
1 Publicis JimenezBasic Publicis Groupe Makati 72.2
2 Wizard Interpublic Group Taguig 32.1
3 Carbon Digital, Inc. Makati 4.0
4 Wunderman Thompson WPP Taguig 2.3
5 Wunderman Thompson WPP Manila 2.2

MMA APAC SMARTIES
Business Impact Index

Top Media Agencies in the Philippines

Rank Media Agency Network Location Points
1 Mindshare WPP Taguig 89.1
2 OpenMind WPP Taguig 80.2
3 Starcom Publicis Groupe Makati 40.1
4 Wavemaker WPP Taguig 28.1
5 Spark Foundry Publicis Groupe Manila 8.0
6 mSix&Partners Taguig 4.0

Business Impact Index

Top Solution Providers in the Philippines

Rank Solution Provider Points
1 Spotify Advertising 4.5

View the complete Index and rankings across categories by region and country here.

To view the list of APAC Winners, click here.

To access to the most comprehensive body of successful, award-winning work in modern marketing available today produced by the companies named on the Index, the MMA Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the modern marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading modern marketing creators to inform hiring decisions — and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.

Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns. The 2024 SMARTIES Awards deadline is July 12th, with an extended deadline of July 31st. For more information or to submit work for consideration, visit the SMARTIES Awards website.

About the MMA:

Comprised of over 800-member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.

Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit the website.

Scroll to Top