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How to use Gen AI to increase open rates for B2B email marketing in 2024

Open rates are a crucial metric of B2B email marketing. They are the initial indicators to measure engagement, offering insights into the campaign’s effectiveness. But in inboxes flooded with emails, how do marketers ensure their message cuts through the noise? Crafting compelling content and achieving desirable open rates can be puzzling. Here’s where Gen AI […]

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7 Tips for marketers to leverage Gen AI for valuable content creation

From use for basic automation to advanced natural language processing, Gen AI content creation has undergone rapid and massive transformation in the last few years. Marketers are increasingly turning to Gen AI to create impactful content. In 2024, at least 70% of marketers are eyeing to achieve the increased efficiency of deploying Gen AI, and

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Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024

The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to

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Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI

Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance

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Brands That Know What Works & How: Key Insights from Jury Observer Kantar at Smarties India 2023

In the ever-evolving landscape of marketing, brands are constantly striving to stay ahead, leveraging innovation, technology, and AI to create impactful campaigns. The Smarties Unplugged debut edition, an insightful prelude to the Gala, celebrated the achievements of brands that have successfully harnessed the power of modern marketing trends. In a session by Kantar, our jury

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The Modern Marketing Reckoner 2023 Indonesia AI, ML, and CX in Marketing

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia is a valuable resource of meticulously curated perspectives, data, and insights for futuristic marketers trying to shape marketing strategies for the Indonesian market. The AI, ML, and CX in Marketing section of the report contains the following chapters: How Generative Al Shapes the Future Marketing

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The Modern Marketing Reckoner 2023 Indonesia Case Studies

Power-packed with the latest trends and research, The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers marketers a comprehensive view of the possibilities and challenges in the highly competitive Indonesian market. The Case Studies section of the report contains the following chapters: Unlocking The Power of Brand-Creator Collaborations: Shufen Goh, Co-Founder and Principal

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10 Campaigns that aced the use of AI in 2023

2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging

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State of AI in Marketing 2023: A Survey Report by MMA Global India

2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology

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Tracing the impact of AI on marketing in 2023

In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward

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