The recent surge in AI tools, led by ChatGPT, has brought a revolution to the marketing industry. These powerful AI technologies have become indispensable assets for marketers, enabling them to optimize campaigns, enhance customer experiences, and unlock new opportunities. Leading brands like Canva, Notion, and Google are developing their own AI tools or integrating AI […]
Beyond ChatGPT: Top 18 AI Marketing Tools for 2023 Read More »
The retail media landscape has experienced significant growth and transformation in recent years and is projected to grow at an annual rate of 25% in the next five years, reaching a substantial value of $100 billion. By 2026, it is expected that retail media spending will constitute over 25% of the total digital media expenditure[1].
Top Factors That Are Fueling the Growth of Retail Media Read More »
By Rohit Dadwal | MMA Board Member and Managing Director APAC | MMA Global APAC The last decade has seen a remarkable transformation in the realm of voice search. Once fraught with technological challenges—uncertainty in results, lack of voice recognition, and lack of personalization—it is now an everyday convenience for consumers. With advancements in AI
How is AI ML impacting Voice Search in 2023 and beyond? Read More »
AI is transforming how marketers generate insights, make data-driven decisions, and reach their audiences. From hyper-personalization to AI-powered chatbots and predicting the next moves to content generation, AI has moved from simple automation to a more integrated approach enabling marketers to understand their consumers and deliver experiences in a way that has never been done
How is the Role of Consent and Data Governance Evolving in AI-Powered Marketing? Read More »
Voice-enabled advertising: conversational commerce and connected cars “Hey Siri, what’s the weather like today?” From voice-searching to sending voice commands on Smart Home Devices such as Apple HomePod and Google Assistant, consumers’ comfort and preference have rapidly shifted towards voice-based channels. An Adobe Analytics study reveals that 91% of business decision-makers are investing significantly in
Conversational Commerce & Connected Cars Read More »
Harnessing AI to Maximize Customer Exchange Value The tales of how AI is revolutionizing marketing are echoing in the industry, remodeling almost every component. While there are many instances of AI in marketing, one of the most prominent ones is to enhance customer experience. A recent study shows that 82% of consumers are likely to
AI and Machine Learning for maximizing customer experience Read More »
SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact. This year’s SMARTIES Awards celebrate renewed vigor and energy to recognize creativity, innovation, and the future of marketing excellence. In addition, this year introduces two new
SMARTIES Awards 2023 – Submission Kit Read More »
The unprecedented change brought by the novel pandemic has shifted the way we work and live, making marketing more complex than ever. Furthermore, active internet users are projected to reach over 900 million by 2025. This makes targeting and catering to evolving customer expectations even more complex. As a result, marketers need to provide unparalleled
MMR: Building Winning Marketing Organizations Read More »
The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy. Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.
