Health as a New Growth Engine The global health and wellness economy has moved beyond being a short-term trend to become a structural shift in how consumers define value and make purchasing decisions. According to the Global Wellness Economy Monitor 2024 by the Global Wellness Institute, the market expanded from USD 5.03 trillion in 2019 to USD […]
Health & Wellness Economy, The New Wave of FMCG Growth Read More »
As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to
4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026 Read More »
Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country. Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by
Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia Read More »
MMA Impact, the most definitive gathering of decision-makers of Indonesia, is kicking off with a power-packed list of marketers, tech providers, sellers and agencies, all under one roof. The contemporary marketing landscape presents intricate challenges, as traditional frameworks increasingly lose their relevance amidst pervasive political, social, and cultural transformations. The integration of digital technologies,
MMA IMPACT 2025 Indonesia: the emerging playbook for CEOs and CMOs Read More »
Despite more data, smarter tools, and hyper-targeted delivery, personalization in APAC is hitting diminishing returns. Campaigns are optimized to the decimal, audiences sliced thinner than ever, yet engagement flatlines and costs keep rising. This is personalization fatigue. And for marketers across the region, it’s becoming one of the most underdiagnosed performance challenges in retail media.
From Targeting to Timing: Rethinking RMN Strategy in APAC Read More »
JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce
Since ChatGPT launched in late 2022, AI has rapidly transformed how people search for information. Increasingly, users rely on AI chatbots and enhanced search features rather than traditional results pages. Google has accelerated this trend with its AI Overview capabilities. One key question now shapes the digital publishing landscape: “How does AI search impact SEO?”
How Does AI Search Impact SEO? A Publisher’s Guide Read More »
Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt,
Making Brands Visible In An AI Search Era Read More »
The Marketing Measurement & Analytics (MMA) Data Maturity Framework, created through strategic partnership with EY, offers marketers a comprehensive blueprint for transforming data obstacles into competitive advantages. This framework addresses critical areas including regulatory adherence, analytical capabilities, integration systems, strategic optimization, and business value generation. Framework Foundation and Strategic Value The enhanced Data Maturity Framework
Strategic Data Evolution: The MMA’s Enhanced Framework for Marketing Excellence Read More »
Last year, we highlighted how the consumer journey in SEA had evolved beyond the linear Awareness, Interest, Desire, Action (AIDA) model. In 2025, consumer behaviour in Indonesia has shifted even further, driven by influencer trust and affiliate commerce at the heart of everyday shopping. The country’s mobile-first economy has moved past the experimental phase of
From Post to Purchase: Indonesia Sets the Pace in Influencer-Led Sales Read More »
