Search Results for: opportunities

The 2025 Consumer Spending Shifts, New Costs, and Marketing Opportunities 2

The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image […]

The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities Read More »

Building elevator digital media forum and new opportunities for Vietnamese businesses

On August 29, 2024, at the Sheraton Saigon Hotel in Ho Chi Minh City, MMA Global, in collaboration with Chicilon Media, organized the first-ever event in Vietnam about elevator digital media with the theme “Leading New Era of Advertising: Building Elevator Digital Media Forum.” This event not only marked a significant milestone in raising awareness

Building elevator digital media forum and new opportunities for Vietnamese businesses Read More »

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future

The False Choice in Marketing  For decades, marketing leaders have been told they must choose:  Focus on performance to drive sales now, or  Invest in brand to build future equity  This split has divided teams, budgets, and strategies.  But what if there’s a way to deliver both — and more — with the same audience? 

The Triple Win: Sales Today, Penetration Tomorrow, Brand Equity for the Future Read More »

From SEO to AIO: Winning Brand Visibility in the Age of AI Search

For two decades, search revolved around the blue link. Google’s familiar ten-result page, and the SEO playbook built around it, rewarded brands that mastered keyword targeting, link building, and technical optimization. That model is eroding fast.   Today, platforms like ChatGPT, Google’s Search Generative Experience (SGE), Gemini, and Perplexity are reshaping search from a static list

From SEO to AIO: Winning Brand Visibility in the Age of AI Search Read More »

The Market You’re Missing: How AI Personalization Finds New Growth Segments

Marketers often feel confident they know their top-performing audiences. After all, they’ve built personas, studied analytics, and run campaigns based on years of experience. Yet markets evolve, customer behaviors shift, and entirely new segments emerge — often unnoticed.  The Breakthrough  In one CAP study, AI identified an audience segment that the brand had never targeted

The Market You’re Missing: How AI Personalization Finds New Growth Segments Read More »

AI at the Core of Omni-Channel

  Engaging users with a comprehensive omni-channel strategy is no longer a luxury, but absolutely essential. It’s absolutely essential to engage with the users at the right time, at the right place, with the right content and intelligence. Without being either fast or relevant, the user quickly loses interest and might choose a more prepared

AI at the Core of Omni-Channel Read More »

MMA Global Indonesia Launches Landmark “Brand Safety & MarTech 2025” Report, Charting Trust, Technology, and Transformation in Indonesia’s Digital Economy

MMA Global Indonesia Launches Landmark “Brand Safety & MarTech 2025” Report, Charting Trust, Technology, and Transformation in Indonesia’s Digital Economy

MMA Global Indonesia is proud to unveil its Brand Safety & MarTech (BSMT) 2025 Annual Industry Report during a high-level media gathering held on June 5, 2025, at Emtek Hall, SCTV Tower, Jakarta. The Media Gathering Brand Safety & MarTech 2025 Industry Report Release is drawing marketing thought leaders, media representatives, and key contributors, marks

MMA Global Indonesia Launches Landmark “Brand Safety & MarTech 2025” Report, Charting Trust, Technology, and Transformation in Indonesia’s Digital Economy Read More »

Data Maturity Framework 2.0: From Tactical to Strategic Focus

Data Maturity Framework 2.0: From Tactical to Strategic Focus

The MMA’s Data Maturity Framework, developed in collaboration with EY, provides a strategic roadmap for marketers to overcome data challenges and optimize marketing efforts across compliance, analytics, connectivity, decision-making, and value creation. Understanding the Framework’s Purpose The Data Maturity Framework helps marketers: Navigate evolving data landscapes Benchmark progress in compliance, cookie-less advertising, and cross-platform engagement

Data Maturity Framework 2.0: From Tactical to Strategic Focus Read More »

Scroll to Top