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MMA SMARTIES announces a new AI Marketing​ Channel

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​ […]

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Dissecting the ROI potential of AI-powered marketing

From data-driven decision-making to personalized customer experiences, AI has disrupted the marketing landscape. 70% of marketers expect GenAI to increase efficiency in their organizations. According to the marketers surveyed by MMA Global, other key benefits include enhanced decision-making, cost savings, revenue growth, and accelerated innovation. While 22% of marketers consider AI’s adoption a high priority,

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State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

State of AI in Marketing 2024: Report by MMA Global Indonesia & Kantar Indonesia

The ‘State of AI in Marketing 2024’ report from MMA Global Indonesia and Kantar Indonesia deep dives into how the industry is embracing and adapting AI in their Marketing strategies; unpacking its preparedness, specific areas of development and scaling potential. Navigating the complexities of generative AI necessitates collaborative efforts and strategic partnerships. The majority of

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7 out of 10 CEOs are planning to invest in Gen-AI this year

7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024

Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The

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AI in Marketing: Resources for 2024

The world of communication is transforming, many speculate that marketing is the business realm being reshaped by Artificial intelligence – where the ability to keep up with technical acumen and the basic understanding of AI remain as key challenges. We at MMA Global are committed to supporting the industry as it understands, accepts and adopts

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Announcing Mintel Leap—the new market intelligence AI helping brands answer complex questions instantly

Mintel, the experts in what consumers want and why, is excited to announce the launch of Mintel Leap, the new Market Intelligence AI fundamentally changing how businesses conduct research by answering their most complex questions instantly. The real magic is that Mintel Leap is a closed-loop, generative AI platform built exclusively on Mintel’s proprietary research

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Key Insights from Marketing Leaders: Unlock Growth with Data Strategies for Gen AI

Understanding the right data strategies is imperative in leveraging generative AI for marketers. To unlock growth together with media partners, tech enablers, publishers, and agencies, it is essential to have a deep understanding of how to make data ready for an AI-driven future. Data holds immense value and potential, but it requires the right guidance

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