In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward […]
Tracing the impact of AI on marketing in 2023 Read More »
Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses
AI and humans are inseparable: MMA Global CEO Read More »
Technology is changing at an unprecedented pace, making AI crucial for efficiency and decision-making in marketing. To keep the brand relevant for consumers, marketers must analyze vast amounts of data quickly to produce personalized content. Consumer sentiments must be analyzed in real-time to pull them towards the brand in the face of abundant choices. Timely
7 Steps Marketers Must Take to Remain Relevant in the Times of AI Read More »
In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is
Gain expert insights into modern marketing with MMA Talk Hub 2023 Read More »
AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them
Top 4 Ways to Integrate AI in Sales Read More »
With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
The Synergy of Marketing and AI: A Path to Collaborative Intelligence Read More »
In 2026, much of commerce is decided before a consumer consciously makes a choice. Ranking algorithms, recommendation engines, and AI agents determine which products are surfaced, compared, and considered. Marketing increasingly operates inside those systems. Across APAC’s marketplaces and Retail Media Networks (RMNs), commerce environments are becoming machine-governed ecosystems where exposure, optimization, and transaction occur
Inside the Algorithmic Shelf: Commerce Media in 2026 Read More »
In 2026, the creative constraint facing brands is no longer production, it is coherence. Generative AI has removed the friction that once governed creative scale. Brands can now produce thousands of variants across formats, languages, retail environments, and audience segments in minutes. Campaigns can now be adjusted dynamically, assets can be regenerated for new contexts
Creative Control in a World of Infinite Variants Read More »
There was a time when data was scarce, personalization was a promise, and AI was a curiosity discussed more in labs than boardrooms. In MarTech and customer experience, the “before” era was defined by blunt instruments: demographic segments, static journeys, and quarterly insights. Brands spoke at customers using historical data and hopeful assumptions. Measurement lagged behavior, and relevance was often accidental.
Why Martech and Adtech Must Converge to Deliver Modern CX? Read More »
Marketing in 2026 is no longer organised around channels, campaigns, or even media plans. It is operating as a connected growth system, where media, commerce, data, and creativity are increasingly inseparable. For CMOs, the challenge is not choosing between brand and performance, but architecting infrastructure that delivers both at scale. This is the year marketing
Top Marketing Trends 2026: The Era of Converged Growth Systems Read More »
