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AI Advertising at Scale: Driving Ad Performance Without Compromising Brand Reputation

AI Advertising at Scale: Driving Ad Performance Without Compromising Brand Reputation

In today’s complex digital landscape, major brands face a significant challenge: reaching their audience effectively while avoiding the risks of ads appearing near unsafe or inappropriate content (Hybrid). Brand safety is a critical factor in maintaining consumer trust and ensuring the effectiveness of digital campaigns: [1], [2] 35% of consumers hold brands accountable for ads […]

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Collaborative Retail Media Networks: How Mid-Tier Retailers Are Scaling Through Partnership

Collaborative Retail Media Networks: How Mid-Tier Retailers Are Scaling Through Partnership

The Retail Media Network (RMN) space is no longer dominated solely by giants. In 2025, a growing number of mid-tier retailers are proving that collaboration, not just scale, can be a powerful differentiator. Why Collaboration Is Emerging Now With brands increasingly seeking audience reach, targeting precision, and performance transparency, mid-tier retailers often struggle to compete

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Every Click Counts: Why Multi-Touch Attribution Deserves the Spotlight

Every Click Counts: Why Multi-Touch Attribution Deserves the Spotlight

As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical

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From Reach-Based to People-Based Attribution: The New Frontier in Vietnam's Marketing Measurement

From Reach-Based to People-Based Attribution: The New Frontier in Vietnam’s Marketing Measurement

As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical

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The Rise of Artificial Intelligence: A Powerful Tool for Indonesian Marketers

The Rise of Artificial Intelligence: A Powerful Tool for Indonesian Marketers

The Indonesian market is rapidly evolving, and artificial intelligence (AI) is emerging as a transformative force across industry verticals. For marketers operating within this dynamic landscape, understanding and leveraging AI is no longer a futuristic concept but a present-day necessity. This article outlines the essential ways AI is impacting marketing and offers insights for practitioners

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Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions

  In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to

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The Rise of AI-Driven Marketing Automation in Vietnam- Transforming Customer Engagement and Operational Efficiency

As digital transformation accelerates across Vietnamese industries, it is paving fertile ground for AI-driven marketing automation. With more companies adopting artificial intelligence (AI) into their strategies, they are seeing enhanced customer experiences, streamlined operations, and improved efficiency. This trend aligns with a broader global movement towards personalized, data-driven marketing that enables businesses to scale with

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The Future of Indonesian Marketing: Personalizing Customer-Centric Media with CXM Synergy

The Future of Indonesian Marketing: Personalization of Customer-Centric Media with CXM Synergy

Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting

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The Intersection of AI and Brand Safety: Achieving Campaign Excellence

Welcome to the frontier of digital advertising, where creativity meets cutting-edge technology and brand safety becomes a powerful friend and ally rather than a frightening challenge to marketers. As consumer concerns about data privacy and ad relevance grow louder, the marriage of AI and brand safety emerges as a beacon of innovation and trust.  The

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