As data continues to shape the marketing landscape, understanding privacy implications is crucial for industry leaders. MMA Global, in collaboration with AppsFlyer, has released the report “State of Data Privacy: Three Schools of Privacy and the Rise of PETs in the Age of AI,” offering a comprehensive view of data privacy’s current state and future […]
Navigating the new age of data privacy in marketing Read More »
The world of marketing is undergoing a revolution driven by artificial intelligence (AI). However, as AI technology advances, concerns surrounding data ethics and privacy have come to the forefront. In this article, we will delve into the risks associated with data ethics and privacy in AI-driven marketing, explore principles and guidelines for responsible data handling,
Navigating AI Data Ethics and Privacy in Today’s Marketing Landscape Read More »
With a reach of more than 2 billion users across 180 countries, WhatsApp has emerged as a primary communication channel for users to converse with their family, friends & colleagues. And over the last few years, WhatsApp has been emerging as a medium for business communication wherein brands can clear the clutter and engage with
How Brands Can Utilize Data-Driven Technology to Respect Customer Privacy on WhatsApp? Read More »
The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy. Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.
Marketing has fundamentally changed. Data is no longer something brands analyse after a campaign ends. It now sits at the centre of how customer conversations are planned, executed, and optimised in real time. Similarly, AI has moved beyond being an “emerging” capability — it is fast becoming a core operating layer for modern marketing organisations.
Data & AI in Marketing: Beyond the Hype, Into Action Read More »
AI is rapidly becoming a core component of modern Martech and CX stacks. But without the right foundation, AI doesn’t create intelligence – it simply scales bad decisions faster. It’s like installing a high-end GPS in a car with a broken engine – the tech is impressive, but you’re still not getting very far. Many brands are rushing to deploy predictive models, generative tools, and automation layers before addressing basic data challenges. Inconsistent
Garbage In, Genius Out? Why You Can’t Outrun Bad Data with AI Read More »
For more than a decade, retail media has been treated as an add-on: a handy performance lever tacked onto trade plans, lower-funnel budgets, and marketplace presence. That era is ending. AI is turning retail media from a tactical extension into the connective tissue for modern commerce, an operating system that links inventory, data, and measurement
AI, Data, and the New Retail Media Operating System Read More »
MMA (Marketing Measurement & Analytics) teamed up with EY to create something marketers actually need—a practical framework that turns your data headaches into real competitive wins. We’re talking about the stuff that matters: staying compliant, getting your analytics right, connecting your systems, optimizing what works, and actually driving business results. Why This Framework Matters Here’s
Building Your Marketing Data Advantage Read More »
Here’s the deal for marketing leaders: how well you handle data isn’t just important—it’s literally what separates the winners from everyone else. Companies crushing it with data aren’t playing the same game as those still figuring things out. That’s exactly why MMA Global teamed up with some of the sharpest minds in marketing and advertising
Marketing’s New Reality: Your Data Strategy Is Everything Read More »
The Marketing Measurement & Analytics (MMA) Data Maturity Framework, created through strategic partnership with EY, offers marketers a comprehensive blueprint for transforming data obstacles into competitive advantages. This framework addresses critical areas including regulatory adherence, analytical capabilities, integration systems, strategic optimization, and business value generation. Framework Foundation and Strategic Value The enhanced Data Maturity Framework
Strategic Data Evolution: The MMA’s Enhanced Framework for Marketing Excellence Read More »
