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Garbage In, Genius Out? Why You Can’t Outrun Bad Data with AI

AI is rapidly becoming a core component of modern Martech and CX stacks. But without the right foundation, AI doesn’t create intelligence – it simply scales bad decisions faster. It’s like installing a high-end GPS in a car with a broken engine – the tech is impressive, but you’re still not getting very far. Many brands are rushing to deploy predictive models, generative tools, and automation layers before addressing basic data challenges. Inconsistent […]

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Vietnam E-commerce 2025: 26% growth, but consumers are increasingly price-sensitive

E-commerce intelligence firm YouNet ECI has officially released the Vietnam E-commerce Landscape & Consumption Insights Report 2025. The report highlights a paradox: while online spending continues to grow strongly, the era of “easy growth” has ended, forcing brands into a period of rigorous market filtration. The report updates multi-industry e-commerce revenue figures continuously collected and processed by YouNet ECI

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10 Brand Experience Trends for Winning Gen Z in Banking & Finance 2026

70% of Gen Z conduct transactions via smartphone, and trust is increasingly shaped by real experiences rather than brand reputation. Entering 2026, this generation has become a core user group for the Banking & Finance industry, characterized by digital-first, cautious behavior and high expectations for experience. In this context, designing a suitable Brand Experience has become a critical condition

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DV Global Insights, APAC: How Consumers And Marketers Use Walled Gardens

The walled gardens offer scale and rich engagement, but for marketers, they also create a constant give-and-take between performance, protection and efficiency. Any missteps in these environments can result in missed audiences, wasted spend and potential risks to the brand. The question is no longer whether to invest in walled gardens, but how to maximize every dollar.

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Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance

Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani. In this interview with

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Knitwear & “Gifting”: User Insights and Strategies for Fashion Brands in Winter

As winter arrives, demand for warm fashion on social media surges and gives rise to distinct seasonal consumer behaviors. Buzzmetrics research shows that knitwear is not only an essential wardrobe item but has also evolved into an emotionally meaningful product—often chosen to express care for loved ones during the year-end period. This article analyzes social

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Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators

Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators. Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a

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Building Your Marketing Data Advantage

MMA (Marketing Measurement & Analytics) teamed up with EY to create something marketers actually need—a practical framework that turns your data headaches into real competitive wins. We’re talking about the stuff that matters: staying compliant, getting your analytics right, connecting your systems, optimizing what works, and actually driving business results. Why This Framework Matters Here’s

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Looking Ahead 2026: Omnichannel, Retail, Performance Marketing & Beyond

Indonesia’s digital economy is expected to continue growing through 2026 in certain key areas. Know which areas to spot to capitalise on early gains. Commerce is spreading across marketplaces, social video, retailer-owned media, and good old offline retail, and consumers expect all of it to “know” them already. With e-commerce projected to cross US$100B by

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The Third Wave Unfolds: Retail Media’s Growth Trajectory for APAC Brands in 2026

For more than a decade, digital advertising has been plagued by the perennial challenge of measuring true efficacy. That era is over. The rise of Retail Media Networks (RMNs) marks the third wave of digital marketing, an era defined by precision, accountability, and predictive intelligence. According to eMarketer, RMNs are set to capture over 20%

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