Search Results for: Indonesia

AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins

AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins

Contextual Advertising in Ramadan: How AQUA Used AI to Capture the Right Moment In Indonesia, Ramadan isn’t just a holy month—it’s also a high-stakes season for brands. With media consumption at its peak and attention spans stretched thin, standing out requires more than just smart timing. Enter AQUA, who took a refreshing new approach by […]

AQUA x Vidio: How Contextual AI Turned Ramadan Moments into Marketing Wins Read More »

SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions!

Singapore – MMA Global proudly announces the opening of entries for the 2025 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies, and marketers driving innovation and business impact. As the marketing landscape evolves with advancements, SMARTIES™ continues to recognize transformative campaigns that redefine industry standards. This year, the competition aims to highlight

SMARTIES™ 2025: Celebration of Marketing Excellence – Now Open for Submissions! Read More »

Goodbye Empty Chair, Hello AI Twins: The Future of Market Research

Goodbye Empty Chair, Hello AI Twins: The Future of Market Research

When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound,

Goodbye Empty Chair, Hello AI Twins: The Future of Market Research Read More »

Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen

In the ever-evolving landscape of digital marketing, multiple ad tech vendors promise to be the most effective platforms. The key is for brands and agencies to not just survive but truly stand out and shine by selecting the right platforms that can enable them to engage their audiences effectively. Speaking at Digital Marketing Asia 2024

Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen Read More »

Strategic Innovation: Propelling Business Forward

Strategic Innovation: Propelling Business Forward

In an era where digital transformation and consumer expectations are constantly evolving, businesses must embrace strategic innovation to stay competitive. The panel discussion at MMA Innovate 2025 Indonesia on “Strategic Innovation Propelling Business Forward” shed light on the dynamic intersection of creativity, experimentation, and data-driven decision-making in modern marketing strategies. Balancing Creativity and Brand Consistency

Strategic Innovation: Propelling Business Forward Read More »

Ramadan: A Critical Moment for Digital Industry Growth

  Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director

Ramadan: A Critical Moment for Digital Industry Growth Read More »

Leveraging Technology for Business Strategies During Ramadan

  The Shift to Digital Marketing With the rapid advancement of technology, companies in Indonesia are increasingly utilizing social media and artificial intelligence (AI) to enhance their marketing strategies, particularly for Gen Z. As Ramadan approaches, businesses are leveraging data-driven insights to better understand consumer behavior. According to Danar Hardianto, General Manager at PHd, the

Leveraging Technology for Business Strategies During Ramadan Read More »

Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions

  In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to

Elevating Marketing Results with Telkomsel DigiAds’ Predictive AI Solutions Read More »

Retail Media in 2025: The Shift from Ad Placement to Revenue-Driving Consumer Experiences in APAC

  Retail media is no longer just about ads on retailer websites—in APAC, it is becoming a core profit-driving channel, blending consumer engagement, sales, and loyalty into a single, high-impact ecosystem. In 2025, the real power of retail media will not be in inventory monetization but in how effectively it enhances the consumer experience to

Retail Media in 2025: The Shift from Ad Placement to Revenue-Driving Consumer Experiences in APAC Read More »

Scroll to Top