Search Results for: Indonesia

The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies and marketers driving innovation and business impact.  SMARTIES™ continues to stand as a global benchmark for marketing effectiveness, celebrating campaigns that do more than generate attention. The program honors work that drives […]

MMA Creative Summit Indonesia 2026 examines how culture, data and ideas can be transformed into meaningful purpose and measurable growth  Marketing + Media Alliance Indonesia (MMA Indonesia) will convene MMA Creative Summit Indonesia 2026 on Tuesday, April 14, in Jakarta. Scheduled for the second half of the day, the Summit begins in the afternoon following the morning edition of MMA SMARTIES

As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to

Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country.  Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by

  MMA Impact, the most definitive gathering of decision-makers of Indonesia, is kicking off with a power-packed list of marketers, tech providers, sellers and agencies, all under one roof.  The contemporary marketing landscape presents intricate challenges, as traditional frameworks increasingly lose their relevance amidst pervasive political, social, and cultural transformations. The integration of digital technologies,