For the first time, the 2026 Football Cup will have 3 host countries: Canada, the United States and Mexico. It will also be the first edition with 48 teams, marking a before and after in the organization of the tournament. The largest moment in history will be held from June 11 to July 19, 2026. […]
2026 Football Cup: The Biggest Moment for Indonesian Brands Read More »
Indonesia’s over-the-top (OTT) video landscape continues to evolve alongside shifting consumer behavior, with audience measurement playing an increasingly important role in understanding platform performance beyond surface-level metrics. Recent data from Nielsen Streaming Content Measurement Indonesia provides a snapshot of OTT consumption patterns across the country’s major urban markets, highlighting trends in reach, audience composition, and engagement. Expanding Reach
The Marketing + Media Alliance (MMA) proudly announces the opening of entries for the 2026 SMARTIES™ Awards, the premier marketing awards program that honors trailblazing brands, agencies and marketers driving innovation and business impact. SMARTIES™ continues to stand as a global benchmark for marketing effectiveness, celebrating campaigns that do more than generate attention. The program honors work that drives
SMARTIES™ Indonesia 2026: Setting the Stage for Award-Winning Work Read More »
MMA Creative Summit Indonesia 2026 examines how culture, data and ideas can be transformed into meaningful purpose and measurable growth Marketing + Media Alliance Indonesia (MMA Indonesia) will convene MMA Creative Summit Indonesia 2026 on Tuesday, April 14, in Jakarta. Scheduled for the second half of the day, the Summit begins in the afternoon following the morning edition of MMA SMARTIES
Plan a full-funnel strategy and do it early Brands across the world, even the smallest ones, are starting to treat Ramadan as a core annual pillar rather than a temporary add-on. They plan early and span the entire journey from pre-Ramadan awareness to a strong conversion push before Eid al-Fitr. Go local to the extreme,
What Global Ramadan Trends Are Telling Indonesia Read More »
As Ramadan season approaches, mudik, the annual journey home ahead of Eid al-Fitr, is once again set to shape one of Indonesia’s largest travel periods. Each year, the lead-up to Eid brings intense pressure on transport networks, booking platforms, and travel infrastructure across the country. Using research data from YouGov Surveys: Serviced, this article explores how Indonesians are planning their
As marketers in Indonesia plan for the year ahead, Ramadan is perhaps the most critical moment to get right. Consumer intent and activity start early, shopping journeys span several online and offline touchpoints, and expectations for relevant and convenient experiences are higher than ever before. Moreover, Indonesians are 3x more comfortable with AI-generated content compared to
4 Insights Marketers Need to Know About Indonesia’s Ramadan Shoppers in 2026 Read More »
Jakarta, December 19, 2025 — The year 2025 marked a pivotal phase for Indonesia’s streaming industry. Shifts in viewing behavior, accelerated digital adoption, and the growing appeal of local content have firmly positioned streaming as a primary medium for entertainment consumption across the country. Based on aggregated internal data from Vidio throughout 2025, the industry experienced significant acceleration compared to the previous year. As Indonesia’s largest OTT platform, these trends also reflect broader national streaming dynamics. Total watch time increased by
Year in Review 2025: The Golden Year of Local Streaming Content in Indonesia Read More »
Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value
Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds Read More »
Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It
