For decades, television has been at the heart of storytelling – building emotion, trust, and shared experiences for millions of viewers. But as audiences evolve and viewing habits shift across devices, one thing has become clear: television isn’t disappearing – it’s transforming. Connected TV (CTV) is not a new medium competing with traditional TV; it’s […]
Connected TV: The Advanced Version of Linear TV Read More »
JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer. The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce
Imagine this. It’s the end of the day, you are cosily tucked into bed. As you are about to drift into sleep, a thought sweeps your mind – oh that living room chair has been a bit creaky. What can I do about it? You wake up…. Who do you turn to? When in doubt,
Making Brands Visible In An AI Search Era Read More »
Festive marketing in 2025 is no longer about casting a wide net; it’s about striking with intent. The era of one-size-fits-all festive messaging is fading fast. Consumers across APAC are navigating their purchase journeys with sharper expectations—not just for value, but for values. They want deals that are timely, platforms that are intuitive, and brands
Inside Festive 2025: How APAC Shoppers Are Rewriting the Rules of Conversion Read More »
MMA Global introduces the Data Maturity Assessment—an efficient 20-question diagnostic instrument specifically developed for marketing executives seeking to evaluate their company’s data sophistication level. This comprehensive tool rapidly reveals your organization’s positioning across five critical factors compared to industry peers and benchmarked against companies our analysis recognized as sector frontrunners. The Five Data Maturity Classifications:
The Five Stages of Data Excellence: Where Does Your Business Rank? Read More »
PT Kino Indonesia Tbk, a prominent fast-moving consumer goods (FMCG) company, has reiterated its steadfast commitment to sustainable growth with the release of its 2024 Sustainability Report. This comprehensive report details the company’s advancements across economic, environmental, social, and governance (ESG) aspects, aligning with its core strategy to integrate local traditions with modern innovation. Economic
Sustaining Growth Through Comprehensive ESG Initiatives Read More »
PZ Cussons has been part of people’s everyday lives for generations, and behind the familiar brands like Cussons Baby, Cussons Kids, Imperial Leather, Morning Fresh, and Carex, there’s a deep commitment to doing business responsibly. Guided by the purpose “For Everyone, For Life, For Good,” the company’s approach to sustainability in Indonesia blends community impact,
The Art of Responsible Growth in PZ Cussons’ ESG Evolution in Redefining Consumer Care Read More »
To stay competitive and truly unlock the transformative power of data, companies must accelerate their efforts in crafting a clear data vision and aligning it with their business objectives. This means moving beyond siloed experimentation and fragmented data ownership to foster a unified, strategic approach. The Data Leader’s Blueprint: Vision and Alignment Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf p.16
Organizational Alignment: The Untapped Accelerator for Data Maturity Read More »
Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf Driving Revenue and Operational Efficiency For Data Leaders, the primary objective in using consumer data is to drive top-line growth (revenue). This is consistently the leading focus, followed closely by efforts to enhance operational efficiency and margins. Unlike other marketers who might focus solely on short-term gains like Return on Ad
High-Impact Use Cases for Data Leaders How Data Invites Values Read More »
A new study by global advertising technology leader The Trade Desk (Nasdaq: TTD) reveals that 66 percent of Southeast Asian consumers are tuning out repetitive ads shown on a single channel. The findings in the study “The Untapped Opportunity of Omnichannel” underscore the urgent need for advertisers to move away from siloed, multichannel strategies
Ad Fatigue Hits Hard in Southeast Asia: 2 in 3 Consumers Tune Out Repetitive Ads Read More »
