On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry.
Since its inception in 2011, MMA Impact, organized by MMA Global Vietnam, has become a cornerstone for Vietnam’s marketing professionals. This event, recognized for its insight into emerging marketing trends, continues to push the boundaries of modern marketing in the region.
The Power of Connectivity and AI at MMA Impact 2024
MMA Impact has earned its reputation as a vital platform, connecting brands, tech platforms, and media companies. With impressive engagement—over 10,000 attendees, including thousands of C-suite executives, and hundreds of speakers from across the globe—this event has played a significant role in Vietnam’s marketing evolution.
At MMA Impact 2024, the spotlight will be on the critical role of Artificial Intelligence (AI) in the modern business environment. According to MMA APAC, 36.96% of businesses are currently experimenting with AI, while 50.31% use it to drive personalized recommendations. However, 62.42% of businesses acknowledge a pressing need for specialized AI skills and training.
This year’s event will address these challenges head-on, offering exclusive insights into AI’s transformative potential in marketing. Through dedicated sessions and reports, MMA Global APAC and its partners will explore how businesses can overcome barriers to AI adoption, leveraging its power for personalization, strategic growth, and creative innovation.
A Wealth of Knowledge: Essential Sessions and Discussions
As AI continues to reshape the marketing landscape, leadership strategies must evolve in tandem. MMA Impact 2024 will open with The Digital Leadership Compass – Navigate Change with Data, Agility, and People, an essential session for senior leaders aiming to guide their teams through digital transformation.
Other key sessions include The Power of Branding in Retail Media Networks, which will explore how brands can optimize retail media networks for performance and customer loyalty, and Omnichannel Marketing: Seamlessly Connecting with Consumers, focusing on enhancing customer experiences across all touchpoints. A highlight of the event, the Fireside Chat: AI in Marketing – Harnessing the Next Technological Shift for Strategic Advantage, will provide practical insights into integrating AI into marketing strategies.
Additionally, CMOs from leading companies will discuss the role of neuroscience in marketing, shedding light on how understanding consumer psychology can enhance brand engagement in Neuroscience in Marketing: Understanding the Brain Behind Buying Decisions.
Afternoon sessions will offer tailored content tracks, enabling participants to dive deeper into specialized topics most relevant to their business goals.
For more information and to register for MMA Impact Vietnam 2024, visit MMA Impact Vietnam 2024.
With its comprehensive agenda, featuring insights from over 1,000 industry leaders and discussions on topics ranging from AI to digital leadership, MMA Impact 2024 is a must-attend for businesses seeking to stay ahead of industry trends and enhance their marketing strategies.
About MMA Impact
MMA Impact, hosted by MMA Global, stands at the forefront of modern marketing. The event serves as a critical platform for professionals to exchange knowledge on emerging technologies like AI, Big Data, and digital advertising. It also showcases cutting-edge research, helping businesses navigate the complexities of digital-era marketing. Attendees benefit from rich networking opportunities and the chance to form strategic partnerships.
Since its debut in Vietnam in 2011, MMA Impact has attracted leading global brands such as Coca-Cola, Google, and Grab, along with top media and marketing agencies. Over the past decade, it has become a hallmark event, providing invaluable insights to thousands of marketing professionals in Vietnam.
About MMA Global
With a membership of over 800 companies and 15 regional offices, MMA Global is the only marketing trade association that unites the entire ecosystem, including marketers, Martech companies, and media firms. Led by CMOs, MMA helps drive innovation in marketing, grounded in science and peer experience. By investing in rigorous research, MMA delivers actionable insights that shape the future of marketing while optimizing current practices.
