MMA Creative Summit Indonesia 2026 examines how culture, data and ideas can be transformed into meaningful purpose and measurable growth
Marketing + Media Alliance Indonesia (MMA Indonesia) will convene MMA Creative Summit Indonesia 2026 on Tuesday, April 14, in Jakarta. Scheduled for the second half of the day, the Summit begins in the afternoon following the morning edition of MMA SMARTIES Unplugged Indonesia 2026, creating a rare full-day platform that moves from celebrated work to forward-looking dialogue on the future of creativity. MMA’s event format grants delegates access to both programs on the same day.
Under the theme “Powering Growth: Turning Culture, Data & Ideas into Meaningful Purpose,” the Summit will gather creative leaders, brand builders, agencies, founders, media executives, innovators, and senior decision-makers to explore how creativity can drive economic value, sharpen storytelling, deepen cultural relevance, and unlock durable business growth. The event arrives at a decisive moment, with MMA noting that Indonesia’s creative sector is projected to contribute more than IDR 1,700 trillion — approximately 8% of GDP — by the end of 2026,1 while growing 6.57% — ahead of overall national economic growth of 5.03%.
That momentum is being accelerated by the country’s broader digital transformation. Indonesia’s digital economy reached USD 99 billion in 2025 and could grow to roughly USD 180 billion by 2030. The same report shows video commerce has become a major growth engine: the number of sellers using video rose 75% year over year to 800,000, while annual transaction volume increased 90% to 2.6 billion.2
Against this backdrop, six conversations will anchor MMA Creative Summit Indonesia 2026: The Power of the Creative Economy; Redefining Indonesia Storytelling; Driving Business Through Disruption; Ideas That Drive Change; Local Culture, Powering Connections & Creating Real Impact; and New Trends Decoded (The Future of Creativity). Together, these sessions are designed to move the market beyond abstract ideation and toward a more disciplined, culturally fluent, and commercially consequential understanding of creativity.
Earlier in the day, MMA SMARTIES Unplugged Indonesia 2026 will spotlight bold strategies, real results, and creative brilliance behind Indonesia’s standout campaigns under the banner “Learn, Create, Win.” The program will also unveil the SMARTIES 2026 Winning Campaigns Booklet, available exclusively on-site, with insights from winning teams, SMARTIES jurors, and industry leaders. In tandem, the two programs will offer the market a compelling continuum: proven effectiveness in the morning, and the next frontier of creative growth in the afternoon.
MMA Creative Summit Indonesia 2026 is a call to the industry to do more than admire creativity — it is a call to operationalize it. As Indonesia enters a more competitive, more connected, and more culture-led era, the brands and institutions that lead will be those able to translate data into intelligence, culture into connection, and ideas into purposeful growth. On April 14, MMA Indonesia will bring the market’s most influential voices into one room not merely to discuss the future of creativity, but to define it. The next chapter of Indonesia’s growth will belong to those who can turn imagination into impact — and impact into lasting movement.
About the Marketing + Media Alliance (MMA)
The Marketing + Media Alliance (MMA) is the global, non-profit community of Chief Marketing Officers and senior marketing leaders advancing marketers’ ability to create value. Led by CMOs and supported by the entire ecosystem at the governance level — including brands, media, agencies, consultancies, AdTech, and MarTech — MMA develops evidence-based models, frameworks, and tools validated through multi-year, multi-million-dollar Think Tanks and Labs.
Operating currently across four global think tanks — Marketing Attribution (MATT), Marketing Org Strategy (MOSTT), AI Leadership (ALTT), Data & CX (DATT), and more to come; MMA tackles marketing’s most challenging unanswered questions and translates findings into applied practices that are guaranteed to increase enterprise value. Headquartered in New York City, with operations in 16 countries across APAC, Europe, MEA, LATAM, and North America, MMA has more than 825 corporate members who gather at 62+ MMA conferences worldwide, and flagship gatherings in Indonesia, including MMA SMARTIES Awards, MMA IMPACT Forum, MMA InnovateConference & Exhibition, MMA Executive Dialogues Round Table, SMARTIES Unplugged, and Media Gathering.
Learn more at https://mmaglobal.com/
Visit our local council page: https://mmaglobal.com/local-councils/indonesia
The Marketing + Media includes the world’s most influential marketers and partners, including: Unilever Indonesia, Mayora Group, P&G Indonesia, Telkomsel, HM Sampoerna Tbk, Beiersdorf, Sasa Inti, Multi Bintang, Danone, ParagonCorp, , Kenvue, Godrej, Siloam Hospitals, OCBC, Kino, Nestlé, PZ Cussons, Reckitt, Opella, Wipro Unza, Emtek Group Indonesia, GoTo, Grab Indonesia, Google Indonesia, WPP, dentsu Indonesia, Accenture Indonesia, IDN, ilmuOne Data, City Vision – and many more.
