Exclusive Roundtable to Redefine Marketing as a Measurable Growth Driver
MMA Global Indonesia is hosting its inaugural Executive Dialogues 2025 on August 26, at The Hermitage, a Tribute Portofolio Hotel in Jakarta. The exclusive, invitation-only roundtable brought together over 80 of Indonesia’s most influential C-level Executives, Thought Leaders & President Directors across marketing, advertising, media, publishers and business industries.
Framed around the theme “The Strategic Imperative: Marketing and Advertising as Engines of Business Growth,” the event sets the stage for a new era in marketing and advertising which is rooted in accountability, business outcomes, and enterprise value creation. Indonesia’s economic resilience with1 GDP growth has created a thriving foundation for marketing innovation. As brands rapidly shift to digital-first strategies, 75%2 of ad spend will be digital by 2025, up from less than half a decade ago.
With Indonesia’s digital economy projected to reach $130–$146 billion3 by 2025, making it Southeast Asia’s fastest-growing market, marketing teams are demonstrating exceptional adaptability in leveraging e-commerce, fintech, and mobile-first engagement to drive this unprecedented growth.
Executive Dialogues 2025 is a response to this shift, offering a high-level platform for marketing and business leaders to align on strategy, exchange insights, and adopt tools that can fundamentally transform how marketing and advertising ecosystem is understood, implemented, and measured.
To open the proceedings, Sutanto Hartono, Chairperson of MMA Global Indonesia, sets the tone for the day’s discourse, framing Executive Dialogue as a strategic initiative to transform Indonesia’s leading domain experts into competitive assets for navigating this evolving landscape. With investments into Indonesia’s digital economy estimated to reach $130 billion4 by 2025, representing 44% of Southeast Asia’s digital market, the need for tools that deliver measurable ROI in real-time has never been more critical.
“In today’s dynamic landscape, marketing and advertising are no longer just about building brands—they have become engines of business growth. With shifting consumer behavior and rising distribution costs, every marketing decision must be efficient, relevant, and accountable. The real challenge for marketers is to create measurable value that drives revenue, market share, and long-term growth. This is where strategy truly meets growth, and why marketing must sit at the core of enterprise value creation,” Sutanto Hartono elaborated.
The opening remarks pave the way for a deep-dive session titled “Rethinking Brand & Performance for Measurable Growth,” led by Rohit Dadwal, CEO of MMA Global APAC and Global Head of SMARTIES Worldwide. This session draws on MMA’s leading Think Tanks – ALC (AI Leadership Coalition)5, MATT (Marketing Attribution Think Tank)6, MOSTT (Marketing Organisation Structure Think Tank)7, and DATT (Data Think Tank)8 – which are helping bring scientific rigour to marketing by moving away from anecdotal playbooks and soft metrics.
The session challenges the outdated divide between brand-building and performance marketing while elaborating on the early outcomes from MMA’s Think Tank programs, which have already shown remarkable results. Marketers engaged in pilot implementations have reported returns on digital ad spend ranging from 137% to 259%, with up to 15% return on overall marketing budgets. Revenue gains of up to 10% have been attributed to better capability alignment, while smarter segmentation strategies have delivered a 50–100% uplift in campaign performance. Furthermore, performance-driven marketing structures have enabled up to a 2.5% increase in sales rates with just a one-point gain in capability fit.
As part of today’s Executive Dialogues 2025, a series of curated roundtable sessions is tackling some of the most urgent topics on the CMO agenda. The session “Innovation-Led Growth: Strategic Marketing Approach to Category Leadership” examines how innovation-driven marketing can fuel category expansion and market leadership through consumer intelligence, competitive context, and creative execution. “Marketing as a Boardroom Priority: Driving Resilient Growth Amid Market Disruption” explores how elevating marketing as a core strategic function helps organizations navigate volatility and deliver enterprise-wide growth. The concluding session, “Sustainable Marketing Growth Through Customer-Centric Innovation,” delves into how placing the customer at the heart of business strategy enables differentiated offerings, deeper loyalty, and long-term value creation.
As one of the fastest-growing economies in Southeast Asia, Indonesia presents a unique opportunity for marketers and advertisers. In today’s session, “Advancing the Future of Marketing & Advertising,” Shanti Tolani, Country Head and Board Director of MMA Global Indonesia, lays out how the organization is empowering its members and the industry overall, to lead transformation, elevate organizational value, and drive marketing that truly matters in Indonesia.
“At a time when marketing must prove its impact on growth, MMA Global Indonesia offers an unparalleled platform for executive leaders to shape the future through exclusive access to cutting-edge frameworks, peer-led research, and collaboration with some of the world’s most progressive marketers. Our aim is to ensure marketing is not just seen as a function, but as a force for measurable enterprise value growth, and we are equipping leaders in Indonesia to drive it,” Shanti Tolani shared.
Executive Dialogues 2025 is a call to action for Indonesia’s top business minds to reposition marketing at the heart of enterprise strategy. Combining decision makers-driven dialogues and strategic foresight, this roundtable offers a rare opportunity for senior leaders to sharpen marketing’s role in growing the enterprise value, benchmark against global best practices, and commit to frameworks that deliver measurable, scalable, and continuous impact.
About MMA Global Indonesia
The movement to make marketing matter more – and deliver more – is led by progressive CMOS and senior marketers committed to effecting change and driving growth. MMA brings these leaders together globally to tackle the toughest challenges on the CMO agenda. Leaders who invest their invaluable time and expertise to meaningfully move the needle.
Unlike any other industry body, MMA Global Indonesia’s intensive focus is on elevating marketing’s ability to create value. We don’t just talk about change, we catalyze it, and we act upon it. We arm members with evidence-based frameworks that are innovative, scalable, and repeatable. We come together with learnings from peer events in the shared pursuit of excellence at individual, organisational and industry levels.
As an MMA member, you’ll join an extraordinary community – the leading marketers of the world’s leading brands – that work and learn together to shape the future of marketing.
For more information contact: [email protected]
