JAKARTA, INDONESIA – 24 September 2025 – PT Elang Mahkota Teknologi Tbk (Emtek), Indonesia’s leading technology and media conglomerate, today announced the appointment of Himanshu Shekhar as Chief of Commerce Business Officer.
The paradigm for marketing investment is shifting. As brands increasingly prioritize conversion and ROI over traditional metrics like impressions and reach, digital commerce and performance-based marketing have emerged as critical areas for growth. This evolution informs Emtek’s strategic focus on building robust commerce capabilities. Shekhar’s appointment is a clear signal of Emtek’s commitment to diversify its portfolio beyond media and accelerate its leadership role in the nation’s rapidly expanding digital commerce landscape.
Through its dominance in the media platforms and content production companies, Emtek Media has been showcasing most popular contents and programs which reach tens of millions of people daily. Outside of media, Emtek has built an extensive ecosystem that engages millions of customers through diverse daily touchpoints This includes its healthcare services at EMC Hospitals and JEC Eye Hospital, e-commerce and retail presence via Bukalapak, consumer finance through DANA and Superbank, a strategic partnership with the Grab ecosystem, and airport services via PT Cahaya Aero Services Tbk (CASS). This powerful, extended network provides Emtek with unparalleled access to millions of Indonesians every day.
As the leader in both broadcast (FTA TV) and digital streaming (OTT) platforms, Emtek Media commands a massive daily audience. Its strong content line up, combined with direct access to top-tier celebrities and creators, form an ideal and powerful funnel for generating sales conversions. The recent launch of the Vidio Shopping feature is another prime example of Emtek’s strategy to merge social media and entertainment with seamless shopping experiences. These initiatives demonstrate how Emtek is embedding commerce directly into its vast media ecosystem, creating new value for brands, platforms, and creators.
Himanshu brings two decades of leadership experience from GroupM, where he managed partnerships with global and local giants such as Unilever, Nestlé, P&G, IKEA, Gojek, L’Oréal, Godrej, and many other advertisers. His proven expertise in building scalable client solutions and navigating dynamic digital markets will be instrumental in advancing Emtek’s mission to seamlessly integrate content, commerce, and community.
“Joining Emtek is a privilege, it’s a powerhouse in the media and entertainment industry. With the group’s visionary leadership and dynamic ecosystem, there are immense opportunities to create values for consumers and our partners. I’m excited to embark on this new journey with Emtek,” said Himanshu.
Himanshu will lead the efforts to unify the strengths of the Emtek ecosystem—including its content production capabilities, leading media platforms, and millions of daily consumer engagements—to build a market-leading capability in delivering commerce conversions. By leveraging the comprehensive assets of Emtek Media and its growing commerce portfolio, Emtek is strategically positioning itself to define and lead the next wave of consumer engagement in Indonesia.
About Emtek :
PT Elang Mahkota Teknologi Tbk (Emtek), established in 1983, is the leading Indonesian technology and media group. With a portfolio that spans broadcast television, OTT, digital media, content production, to healthcare, technology & digital infrastructure, and financial services & others, Emtek is at the forefront of Indonesia’s digital transformation.
