Marketing Today

AI’s Transformative Impact on Brand Communication: Insights and Actionable Items

The rapid advancement of artificial intelligence (AI) is reshaping the marketing landscape, offering tools that not only enhance efficiency but also revolutionize the way brands connect with consumers. As marketers, our challenge is to integrate AI into our strategies in ways that elevate personalization, foster creativity, and align with evolving consumer expectations. AI is not […]

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The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

Connected TV (CTV) is rapidly transforming media consumption patterns across Indonesia, and its impact becomes even more pronounced during Ramadan. As media consumption soars during this festive period, brands have a unique opportunity to engage audiences in an environment that fosters communal and personalized viewing experiences. The Growth Trajectory of CTV in Indonesia With an

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Strategic Innovation: Propelling Business Forward

Strategic Innovation: Propelling Business Forward

In an era where digital transformation and consumer expectations are constantly evolving, businesses must embrace strategic innovation to stay competitive. The panel discussion at MMA Innovate 2025 Indonesia on “Strategic Innovation Propelling Business Forward” shed light on the dynamic intersection of creativity, experimentation, and data-driven decision-making in modern marketing strategies. Balancing Creativity and Brand Consistency

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Ramadan: A Critical Moment for Digital Industry Growth

  Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director

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Leveraging Technology for Business Strategies During Ramadan

  The Shift to Digital Marketing With the rapid advancement of technology, companies in Indonesia are increasingly utilizing social media and artificial intelligence (AI) to enhance their marketing strategies, particularly for Gen Z. As Ramadan approaches, businesses are leveraging data-driven insights to better understand consumer behavior. According to Danar Hardianto, General Manager at PHd, the

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CMOs Must Master AI To Prove Marketing’s Business Impact

In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite.  Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies

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AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

  For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions.

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Revolutionizing Customer Lifetime Value (CLV) with AI-Powered Predictive Models

For years, marketing in APAC has been driven by one dominant strategy—customer acquisition. The assumption was simple: more new customers equal more revenue. But that equation is no longer sustainable. Rising customer acquisition costs (CAC), stricter privacy regulations, and increasing competition for attention have made acquisition a costly game. Brands in APAC are realizing that

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The Rise of Voice & Conversational AI in 2025: A Paradigm Shift in SEO & Customer Engagement 

The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping

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