Marketing Today

Marketing, a pivotal component of business operations, has undergone a dramatic transformation with the advent of advanced technologies. Traditionally, marketing was predominantly a public and informative exercise, utilizing billboards, TV and radio ads, and print media to reach a wide audience. However, as markets became more saturated and competitive, fuelled by technological advancements and economic […]

The Indonesian Digital Population In early 2024, DataReportal found that there were 353.3 million of active mobile connections in Indonesia which is 126.8% of Indonesian total population. DataReportal also reported that there were 185.3 million internet users in Indonesia with 139 million social media users. This equated to 49.9% of total Indonesia population were actively

AI enables Unconventional Thinking In 2024, AI is experiencing a significant surge, starting with transforming abstract concepts into tangible realities.  Collaboration with AI unlocks unbounded creativity. For instance, while mentioning “Catfish,” one might envision the literal fish, but AI transcends conventional thinking by envisioning a fusion of cat and fish, showcasing its capacity to think

The rise of Shoppertainment — the $1 trillion content-driven commerce opportunity has disrupted traditional shopping behaviours in APAC, forcing brands to rethink to achieve a seamless blend of media, content and commerce.  However, as shared in our previous article, TikTok’s new PACE framework aims to decode the new paradigm to help brands drive revenue growth.

Artificial Intelligence has been helping and empowering marketers for many years with its ability to predict and forecast buyer behaviour, but Generative AI (GenAI) has the potential to change the game. While it is early days for GenAI, it has already started showing great promise in a few industries and functions — and marketing is

The progression of customer experience in Indonesia has undergone rapid acceleration, primarily driven by the integration of AI-powered technology to make interactions more personalised. Beyond mere personalisation, AI’s role has expanded and now encompassing pivotal functions in predictive analysis and forecasting consumer behaviour, thereby revolutionising the landscape of customer engagement and business strategies. Evolution from

Using AI tools in lead generation is revolutionizing how marketers identify and convert potential consumers into paying customers. It’s helping businesses significantly improve the quality of their leads and the overall effectiveness of their marketing efforts. With AI, marketers can enhance targeting, automate lead scoring, optimize marketing strategies, personalize communication, reduce operational costs, predict future

As we witness an unprecedented shift in the marketing landscape, AI has emerged as a transformative force, reshaping how businesses connect with audiences. In today’s fast-paced digital world, understanding and engaging customers requires more than just traditional methods. AI technologies are now at the forefront, offering unparalleled insights and capabilities to personalize and automate interactions at scale.​

Customer preferences and expectations often evolve too rapidly for marketers to keep up with. Here’s where AI in retail media is changing the game. AI is helping CMOs stay up-to-date and continually adapt to survive and thrive.  From enhanced customer experience to streamlining operations, AI is revolutionizing businesses globally. Naturally, organizations are heavily investing resources