Marketing Today

It’s no secret that AI is changing the marketing industry. These days, I find myself talking about the AI transformation virtually every day – with business leaders and industry experts alike. A few years ago, the conversations were: “What is AI and how does it work”? Last year, the question was – “Is this real??”  […]

Welcome to MMA SMARTIES Coach The main objective of the SMARTIES Coach GPT is to help marketing professionals and campaign managers prepare and submit their entries for the MMA SMARTIES awards. This tool aims to: Help users select the most appropriate categories for their marketing campaigns. Provide detailed information about each category, including insights into the types

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

AI automation is accelerating business productivity across functions. It helps marketers automate repetitive and time-consuming tasks, analyze large data sets quickly, and even create personalized campaigns. But most importantly, AI enables marketers to focus on strategic and creative activities. When marketers focus on value-adding tasks instead of getting caught up in the mundane, it drives

AI is transforming businesses everywhere. It has revolutionized all aspects of operations, marketing, and logistics, offering powerful tools for processing data. The workflow is optimized for maximum efficiency, reducing the time required to complete tasks. Mundane tasks in to-do lists have gone down considerably. However, it doesn’t mean all is perfect. Data, or how it’s

Artificial Intelligence (AI), in its broadest sense, is intelligence exhibited by machines. It is a field of research in computer science that develops and studies methods and software that enable machines to perceive their environment and uses learning and intelligence to take actions that maximize their chances of achieving defined goals. Such machines may be

In today’s dynamic digital landscape, marketers face the ongoing challenge of reaching the right audience at the right time, across multiple channels but artificial intelligence (AI) has revolutionized audience segmentation, offering unparalleled precision and effectiveness. It has enabled brands to reach target groups across channels using big data analytics and real-time consumer behavior insights. Further,

The Rising Significance of AI in Marketing Imagine a chocolate wrapper that tells a story with every fold, a digital copy of a celebrity sending personalized videos inviting people on a cruise or AI with the power to tell you what to eat before you know it. At VML, we’re turning these imaginations into reality,

UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest

The E-commerce Landscape in Southeast Asia The e-commerce landscape in Southeast Asia, particularly in Indonesia, has been undergoing significant transformation, and the rise of influencer marketing is pivotal in shaping the region’s digital economy. With the market growing from 105 billion USD in 2022 to an expected 235 billion USD by 2028​​, understanding how influencers