Marketing Today

The Data Leader Advantage: How Top Performers Extract Maximum Value

Revenue Growth and Long-Term Thinking  Data Leaders use consumer data primarily to drive top-line revenue growth. That’s priority one, followed closely by improving operational efficiency and margins. But here’s what sets them apart: while most marketers chase short-term wins like ROAS, Data Leaders think long-term—focusing on brand health and overall ROI. They understand that data fuels the AI-driven future, and accelerating […]

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The Missing Brand Metric: Why Brands Can’t Afford to Ignore User-generated Content

For decades, brand tracking has been ruled by methodical, structured surveys. But what if we told you that some of the most powerful brand signals don’t come from trackers, but from consumers?  We’re talking about user-generated content (UGC): memes, rants, reviews, TikTok videos (and more) that shape how people experience your brand in real life. If you’re not treating this social signal as a core brand

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Retail Media Is Evolving — and Your Customers Can Be Your Next Top Content Creators

Retail media is changing faster than ever. As retailers build their own ad networks and invest heavily in first-party data, one opportunity remains vastly underutilized — turning your loyalty members into a scalable army of content creators.  Your customers already create content every day: reviews, unboxings, product hauls, TikTok tutorials. The only missing link is a

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Where Does Your Organization Stand? The 5 Levels of Data Maturity

MMA Global just launched the Data Maturity Assessment—a quick, 20-question tool built specifically for marketing leaders who want to know exactly where their organization stands with data.  Take 20 minutes, answer honestly, and you’ll see exactly how you stack up against your industry and the companies leading the pack.  The Five Levels Explained:  Strugglers (12%)

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Building Your Marketing Data Advantage

MMA (Marketing Measurement & Analytics) teamed up with EY to create something marketers actually need—a practical framework that turns your data headaches into real competitive wins. We’re talking about the stuff that matters: staying compliant, getting your analytics right, connecting your systems, optimizing what works, and actually driving business results.  Why This Framework Matters  Here’s

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