Marketing Today Archives - Page 2 of 15

Agile Marketing in Indonesia: Leveraging Real-Time AI Insights for Consumer Engagement

The Indonesian market, characterized by its rapid evolution and diverse consumer landscape, demands that marketers across all industry verticals adopt agile and responsive strategies. In this dynamic environment, the ability to capture, analyze, and act upon real-time consumer insights is no longer an advantage but a fundamental necessity for sustained success. The traditional approach of […]

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The Imperative of Culturally Attuned Marketing in Indonesia’s Dynamic Landscape

Indonesia, a nation rich in cultural diversity and vibrant traditions, presents a unique marketing landscape where understanding and embracing cultural nuances is paramount for success across all industry verticals. Marketers operating within this dynamic environment must move beyond generic approaches and cultivate strategies deeply attuned to local customs, values, and significant seasonal events. One of

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Harnessing the Power of Retail Media Networks in Indonesia: A Strategic Imperative

The marketing landscape in Indonesia is undergoing a significant transformation, with Retail Media Networks (RMNs)emerging as a powerful channel for brands across all industry verticals. Understanding and strategically integrating RMNs into broader marketing strategies is becoming increasingly crucial for reaching consumers effectively on their path to purchase. An RMN essentially provides brands with advertising opportunities

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The Rise of Artificial Intelligence: A Powerful Tool for Indonesian Marketers

The Indonesian market is rapidly evolving, and artificial intelligence (AI) is emerging as a transformative force across industry verticals. For marketers operating within this dynamic landscape, understanding and leveraging AI is no longer a futuristic concept but a present-day necessity. This article outlines the essential ways AI is impacting marketing and offers insights for practitioners

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The Responsible AI Imperative: How CMOs Can Drive Ethical AI Adoption

Marketing’s Next Mandate: Ethical AI as a Competitive Advantage: Artificial Intelligence (AI) is powering a new era of marketing—enabling hyper-personalized experiences, campaign optimization, and predictive analytics at an unprecedented scale. But as its use proliferates, so do the questions: Is it fair? Is it transparent? Is it safe? For CMOs in the APAC region, the

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Navigating the Open Internet: A Marketer’s Guide to Building Trust and Driving Engagement in 2025

The open internet offers marketers endless possibilities to connect with consumers on a global scale. At the same time, it brings a new wave of challenges, especially around accuracy, transparency, and consumer trust. As digital landscapes evolve, people’s expectations are rising fast. They demand honesty, responsible data management, and meaningful engagement from the brands they

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AI-Driven Retail Media Networks: The Future of APAC Commerce

Retail in APAC is undergoing one of the most significant transformations in history, driven by artificial intelligence (AI). What was once a fragmented landscape of digital and in-store experiences is now evolving into a seamless, AI-powered ecosystem where brands can engage consumers with unprecedented precision. The numbers tell a compelling story: 90% of retail solutions

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The Intelligent Data Playbook: Turning Insights into Action

The Data Paradox: Unlocking the True Value of Information APAC brands generate more data than ever, yet many struggle to transform this wealth of information into measurable business outcomes. The challenge isn’t data collection—it’s activation. While AI and analytics promise intelligent decision-making, companies often face fragmented data ecosystems, outdated attribution models, and a disconnect between

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Retail’s New Reality: How to Win in a Tough Market

Retail market is a battlefield. Some brands are thriving, some are barely keeping their heads above water, and others are just hoping to make it through the next quarter. Despite all the economic uncertainty, the ones that are winning aren’t just lucky. They are strategic, adaptable, and, most importantly, willing to evolve. So, what separates

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The 2025 Consumer: Spending Shifts, New Costs, and Marketing Opportunities

Consumer behavior is shifting fast, influenced by rising costs, evolving technology, and changing expectations. Marketers who keep up with these trends will have a better shot at staying ahead of the competition. Here’s a look at what’s happening with consumer spending in 2025 and what it means for brands. How Consumer Spending Is Changing (Image

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