Marketing Today

AI isn’t the future anymore; it is the present. And those willing to employ AI in their business process, especially marketing, are reaping benefits through exceptional results and hassle-free experiences. According to recent findings, approximately 3 out of 4 companies are embracing AI technology to enhance optimisation and personalisation efforts. Furthermore, around 47% of these […]

  The perfect storm: More privacy concerns, less cookies As consumers worry more about the privacy of their information, brands face greater regulations that make data harder to come by. Most notably, third-party cookies are becoming a thing of the past – while enhanced privacy protections (such as Apple’s App Privacy Report) represent the future.

The cost of acquiring a new customer can be five times higher than retaining one. A marginal increase in retention rate can increase profits multifold. Studies show that increasing the customer retention rates by 5% increases profits by 25% to 95%. Retaining customers, i.e. increasing the customer lifetime value, is one of the easiest ways

In the ever-evolving world of marketing and advertising, staying at the forefront of innovation and effectiveness is essential. The last quarter of 2023 for the marketing and advertising industry will be abuzz with SMARTIES Vietnam 2023, Impact Vietnam 2023, SMARTIES Indonesia 2023, and Impact Indonesia 2023. These MMA flagship events will be a treasure trove

AI is like a tidal wave, sweeping across all departments, and sales is no exception. While sales have been slower to adopt AI than other departments, salespersons are now more open to accepting this future-defining technology to drive more effective results. Over half of salespersons (58%) agree Gen AI has the potential to help them

MMA is thrilled to invite industry leaders across the world to shape the future of marketing with its flagship events this September. MMA Innovate Vietnam 2023 will give marketers access to the latest trends, strategies, and technologies shaping the marketing landscape. SMARTIES X Global & SMARTIES India Gala will bring together the industry to cheer

The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,