At the start of 2025, marketing leaders across APAC entered the year with curiosity. By mid-year, curiosity has given way to clarity, and in many cases, urgency. This isn’t just another tech cycle. It’s a systems-level reset. AI is no longer a sandbox. Retail media isn’t just a line item. And attention, once considered a […]
Mid-Year Review: How AI and Retail Media Are Reshaping Marketing in APAC Read More »
Engaging users with a comprehensive omni-channel strategy is no longer a luxury, but absolutely essential. It’s absolutely essential to engage with the users at the right time, at the right place, with the right content and intelligence. Without being either fast or relevant, the user quickly loses interest and might choose a more prepared
AI at the Core of Omni-Channel Read More »
Think about the recent cultural highs that ignite excitement, from unboxing festive gifts, to shopping splurges, to electrifying conversations with fans surrounding the sporting events. Where was the buzz? Not just on TV. The real-time excitement—memes, reactions, influencer banter, video tutorials, product plugs, live commentary—is all happening on a variety of social media platforms. This
Why Multi-Screen Behaviour, Social Optimization Are Keys in South East Asia? Read More »
As marketing leaders, we often focus on new technologies, campaigns, and data strategies to drive growth. Yet, there is a hidden barrier within many marketing organizations that quietly erodes performance, drains talent, and delays results: organizational friction. Addressing this friction systematically is not just an operational concern; it is one of the most powerful levers
Reducing Organizational Friction: The Hidden Lever for Marketing Growth Read More »
Generative AI is dominating discussions in boardrooms and marketing leadership circles, yet many organizations are missing the true opportunity it presents. While it is tempting to deploy GenAI immediately for content generation or workflow automation, this task-oriented mindset often results in fragmented efforts that fail to deliver meaningful business value. To fully leverage GenAI, marketing
From Use Case to Need Case: Unlocking GenAI’s Strategic Potential in Marketing Read More »
In the fast-paced world of digital advertising, many marketers are still caught in the trap of chasing scale through sheer media spend. The prevailing belief has been that if you buy enough impressions, some of them are bound to stick. But real returns aren’t about the quantity of ads you purchase; they’re about how
Smarter Delivery. Bigger Returns. Read More »
For the CEO, the marketing function is no longer just about brand awareness; it’s about tangible, measurable impact on the bottom line. Yet, delivering highly relevant marketing with a focus on personalization at scale has never been more challenging. We live in an era defined by signal loss, as traditional tracking methods become obsolete, heightened
Targeting Without Identity — A CEO’s Guide to Scalable Relevance Read More »
For too long, the prevailing wisdom in marketing has been about achieving maximum reach. The bigger the audience, the better the results, or so the thinking went. Yet, in today’s intricate digital landscape, this “more is better” approach often translates to diminishing returns and colossal waste. The savviest CMOs are recognizing that the game has
Outsmart, Not Outspend — The CMO’s New Advantage Read More »
In today’s India, brands harness AI to magnify their reach—optimizing ad targeting, generating visuals, and shaping narratives. Yet as this technological momentum gathers pace, a subtle but significant question surfaces: who is seen, and who is erased? This moment invites us to rethink not just the tools of media and marketing, but the values embedded
Reframing India’s Digital Storytelling: Inclusive AI in Brands, Media and Marketing Read More »
MMA Global Indonesia is proud to unveil its Brand Safety & MarTech (BSMT) 2025 Annual Industry Report during a high-level media gathering held on June 5, 2025, at Emtek Hall, SCTV Tower, Jakarta. The Media Gathering Brand Safety & MarTech 2025 Industry Report Release is drawing marketing thought leaders, media representatives, and key contributors, marks
