As we look ahead to 2026, the most important Martech capability brands must build is the ability to translate data and insights into intelligent consumer experiences. In the last few years, organisations have invested heavily in data platforms and tech stacks to achieve a “One Consumer” view that captures behavioural signals across channels. The next […]
Martech capability brands must build in 2026 Read More »
Ramadan 2026 is more than a moment—it’s a movement. With 91% of Malaysian consumers browsing shopping apps and 87% of Indonesians and Malaysians favouring contextually relevant ads during the holy month, the opportunity for brands to connect meaningfully has never been greater. But as digital engagement surges and competition intensifies, how can advertisers cut through the clutter while respecting
Ramadan 2026: Protected Brands, Optimized Outcomes Read More »
The walled gardens offer scale and rich engagement, but for marketers, they also create a constant give-and-take between performance, protection and efficiency. Any missteps in these environments can result in missed audiences, wasted spend and potential risks to the brand. The question is no longer whether to invest in walled gardens, but how to maximize every dollar.
DV Global Insights, APAC: How Consumers And Marketers Use Walled Gardens Read More »
The production problem is solved. Now comes the harder one: keeping your brand coherent when machines are making thousands of decisions about it every day. For years, brand leaders have chased the same thing: more content, faster production, greater reach. AI delivered all of it. Thousands of variants. Instant adaptation. Campaigns localised across markets in hours. The
AI Gave Brands Everything They Asked For. Turns Out That’s the Problem. Read More »
As the second half of 2025 and early 2026 approach, trust has emerged as the new “currency” of the financial and banking industry. Competition among brands is no longer defined solely by service quality yet by which institutions can deliver more reliable brand experience. So what are the behavioral shifts and communications trends that banks should understand
5 EFFECTIVE FINANCE – BANKING COMMUNICATION TRENDS IN EARLY 2026 Read More »
In 2026, much of commerce is decided before a consumer consciously makes a choice. Ranking algorithms, recommendation engines, and AI agents determine which products are surfaced, compared, and considered. Marketing increasingly operates inside those systems. Across APAC’s marketplaces and Retail Media Networks (RMNs), commerce environments are becoming machine-governed ecosystems where exposure, optimization, and transaction occur
Inside the Algorithmic Shelf: Commerce Media in 2026 Read More »
In 2026, the creative constraint facing brands is no longer production, it is coherence. Generative AI has removed the friction that once governed creative scale. Brands can now produce thousands of variants across formats, languages, retail environments, and audience segments in minutes. Campaigns can now be adjusted dynamically, assets can be regenerated for new contexts
Creative Control in a World of Infinite Variants Read More »
Plan a full-funnel strategy and do it early Brands across the world, even the smallest ones, are starting to treat Ramadan as a core annual pillar rather than a temporary add-on. They plan early and span the entire journey from pre-Ramadan awareness to a strong conversion push before Eid al-Fitr. Go local to the extreme,
What Global Ramadan Trends Are Telling Indonesia Read More »
Having traversed many goal posts in its relatively short life, MMA has been successful in building relevance, resilience, and readiness in the local Indonesian market. It has done so while keeping pace with the global marketing transformation and also actively helping define it. The industry body has established itself as the most definitive mouthpiece for the marketing fraternity in the bustling Indonesian consumer landscape, under the leadership of its dynamic country head, Shanti Tolani. In this interview with
Leading The Charge: Shanti Tolani On MMA’s Evolution Into The Marketing + Media Alliance Read More »
Three shifts that redefine where marketing value is created—and why speed alone isn’t enough AI isn’t changing marketing because it can generate more content. It’s changing marketing because it’s removing friction from how decisions are made. Consumer signals now move continuously. Intent shifts. Performance updates. Creative resonates or fails. Commerce outcomes materialize—all in near real time. Yet most marketing organizations still operate on episodic
How AI Is Removing Friction from Marketing Decisions Read More »
