At MMA Impact Vietnam 2023 in Ho Chi Minh City on October 26, MMA Global CEO Greg Stuart spoke to VIR’s Bich Ngoc about integrating AI into marketing and branding activities. Would you mind telling us how the trend of AI is developing globally? Tech trends run in a 13-year cycle. The PC was introduced […]
AI: unstoppable trend of the future Read More »
Harnessing the power of attention is critical for the success of ad campaigns. The digital space has an abundance of platforms competing for consumer attention. Within each platform, pieces of content compete to attract attention with visuals and sound, increasing the time the user spends scrolling through. The constant stream of content and the narrowing
3 Steps for marketers to drive better outcomes with attention-focused ad strategies Read More »
In an era characterized by rapid technological advancements and ever-evolving consumer behavior, the marketing industry is in a perpetual state of transformation. To navigate this dynamic landscape successfully, industry leaders and professionals must stay well-informed about the latest trends and strategies. Co-produced by MMA Global in Vietnam and Advertising Vietnam, MMA Talk Hub 2023 is
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The success of a brand hinges on how satisfied its customers are. The ideal way to understand customer satisfaction is to measure customer experience metrics. They’re the window to your customer’s perception of your brand and reveal sentiments like potential referrals, the likeness of the brand/product/service, and how likely they are to become and remain
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Indonesia’s digital surge continues unabated, boasting one of the world’s largest online populations and a thriving e-commerce market with 30 million active online transactors. With 88% of Indonesians frequently engaging on the Open Internet, surpassing UGC Video and Social, the digital landscape is evolving rapidly. As consumer behaviors shift, this report, explores media behavior and
The content marketing landscape has undergone a profound transformation, driven by the consumer’s quest for authenticity and influence. The days of brands solely relying on their digital assets are long gone. Now, creators and influencers bridge the connection between brands and consumers. This report is the sixth chapter of Brand Safety & MarTech Report 2023
Personalization is the game-changer in the ever-evolving marketing realm, empowered by technological advancements. Marketers must adapt to novel strategies and tech to effectively reach their audiences. Data-driven campaigns on connected TV are proving highly efficient, offering superior results. They harness rich user data to craft tailored messages and strategies, ensuring enhanced consumer engagement and returns.
Tune into Data-Driven Campaigns on Connected TV | Brand Safety & MarTech Report 2023 Read More »
In an increasingly competitive landscape, brands face growing challenges in capturing customer attention. With numerous ads competing for mere seconds, making your ad stand out is imperative. This is the fourth Chapter of Brand Safety & MarTech Report 2023 that delves into the art of impactful advertising. It explores how advertisers can harness the elements
Driving Results in the Attention Economy | Brand Safety & MarTech Report 2023 Read More »
AI is reshaping all our marketing and advertising facets, and customer loyalty is no exception. This is the third Chapter of Brand Safety & MarTech Report 2023 that explores the swiftly evolving preferences of Indonesian consumers and how brands can effectively engage them. A key finding from the report discovers that messaging apps are the
The advertising industry, shaped by regulations like the EU’s GDPR and the CCPA, faces a seismic shift. Third-party cookies are vanishing, IDFA changes are in motion, and mounting privacy concerns are reshaping targeting strategies and revenue streams. This report explores how the advertising industry is evolving, how regulations play a vital role, and how brands
