You’re Not a Marketing Business if You’re Not a Deep Analytics Business If your marketing strategy isn’t fuelled by analytics, you’re already falling behind. In times where consumer behavior changes overnight, relying on ‘business instinct’ or ‘guesstimations’ is a risk. The era of gut and unattributed journeys is over—topline growth demands intelligence, and lots […]
Marketing Equals Deep Analytics Read More »
It is easy to lie, put a mask on and act like someone you are not for a short period of time. Over time, humans will reveal their default personality. In the world of social media and influencer marketing creators must stay relevant with their niche audience; movie reviewers have to actually love watching movies;
Why Influencer Marketing Will Only Grow Bigger and How to Utilize It For Your Brand? Read More »
Ramadan holds immense significance for Frisian Flag, a comprehensive dairy brand catering to every stage of life’s dairy needs, from family milk powder, ready-to-drink milk, to sweetened condensed milk. Understanding the pivotal role Ramadan plays in acquiring new users and enhancing product consideration, Frisian Flag zeroes in on its target audience: Indonesian mothers. Collaborating closely
Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it
Root Cause Analysis (RCA) for More Effective Marketing Campaigns Read More »
At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”,
Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences Read More »
A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph
Wardah “Bersama Lebih Bermakna” Campaign Festive Read More »
Today’s world is all about instant connections and people expect nothing less – even when it comes to the ads they see. Given that digital content is sprawling across multiple platforms, reaching the right people with ads that are relevant to them has become increasingly complex. This condensed report sheds light on the current state
Elevating Your Digital Marketing Strategy with AI Read More »
At the recent MMA INNOVATE Vietnam event held in Ho Chi Minh City on June 28, 2024, Tran Thi Thanh Mai, General Director of Kantar Media Vietnam, delivered an insightful speech titled ‘Turning Complexity into Simplicity’. Her address highlighted the challenges and opportunities facing advertisers in the rapidly evolving Vietnamese media landscape. The Data Dilemma
On June 28, 2024, Ho Chi Minh City played host to a groundbreaking panel discussion at the MMA Innovate 2024 event, centered around a theme that resonates deeply with today’s marketing landscape: “Performance Unleashed: Unlocking Maximum Potential.” The discussion brought together some of the brightest minds in Vietnam’s marketing scene to explore strategies for overcoming
Performance Unleashed: Unlocking maximum potential at MMA Innovate 2024 Read More »
In the rapidly evolving landscape of marketing, creativity has reached a pivotal moment. It is now more essential than ever, even as the process becomes increasingly complex. This heightened focus is not merely a trend but a necessity driven by significant advancements in marketing technologies and profound changes in the media ecosystem. The integration of
The pivotal moment of marketing creativity Read More »
