Marketing Navigated

On June 28, 2024, Ho Chi Minh City played host to a groundbreaking panel discussion at the MMA Innovate 2024 event, centered around a theme that resonates deeply with today’s marketing landscape: “Performance Unleashed: Unlocking Maximum Potential.” The discussion brought together some of the brightest minds in Vietnam’s marketing scene to explore strategies for overcoming […]

In the rapidly evolving landscape of marketing, creativity has reached a pivotal moment. It is now more essential than ever, even as the process becomes increasingly complex. This heightened focus is not merely a trend but a necessity driven by significant advancements in marketing technologies and profound changes in the media ecosystem. The integration of

In the digital age enabled by AI, the boundaries between marketing and media are increasingly blurred. AI-driven marketing strategies are transforming the role of the Chief Marketing Officer (CMO), evolving them from overseeing traditional marketing functions to becoming strategic media owners. This shift signifies a trend where every marketing function is evolving into a media

A metamorphosis is underway in how content is created as well as consumed. We have all tried using GenAI to churn out text. Surprisingly the output is contextual, coherent and engaging. Already websites, resumes, product descriptions and blog posts are littered with text written using GenAI. It is just so much simpler, cheaper and faster

In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation.  The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable

Music, especially classic rock has been a huge influence. And I end up looking for similarities between music to the happenings of the media ecosystem. Here I go again (Hello, Whitesnake).  Before the 2018 movie, Queen was perhaps best known for the pub anthem – I want to break free. Legions of listeners, young and

In an era marked by rapid digital transformation, AI in marketing is not just evolutionary – it’s revolutionary. My cross-sector journey reveals a critical insight: AI’s integration is reshaping our industry with precision and personalization.  The true power of AI in marketing transcends mere automation; it unlocks creativity and fosters deep connections. Imagine AI not

With unprecedented speed and scale, tech has revolutionised lives and social interactions,  opening new business opportunities for all. The way we connect, communicate, and consume has led to new avenues for us to reach and engage with our consumers like never before. Of this, the latest cutting-edge technology – Generative AI is giving way to new

Artificial intelligence (AI) is rapidly transforming the marketing landscape, and the Asia-Pacific (APAC) region is at the forefront of this revolution. The integration of AI in marketing is not merely a trend but a fundamental shift that enhances consumer experiences, optimizes marketing operations, and drives business growth. ‘State of AI in Marketing: AI Trends and

In today’s digital era, integrating Artificial Intelligence (AI) into marketing transcends innovation; it’s essential for business survival and growth, especially in vibrant markets like Vietnam. MMA Global is delighted to introduce this report on AI Adoption in Marketing in Vietnam, reflecting our commitment to spearheading a future where AI significantly enhances marketing operations. Vietnam stands