Marketing Navigated

The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers CXOs meticulously curated perspectives and valuable insights, empowering them to make informed decisions and succeed in the highly competitive Indonesian market.  The Research Studies section of the report contains the following chapters:  Resonating with Gen Z in Indonesia: Huiqi Ong, Senior Consumer Lifestyle Analyst, […]

2023 witnessed a surge in innovative campaigns driven by artificial intelligence. AI was the driving force behind many highly successful and engaging campaigns. From creating campaigns using generative AI to inviting fans to create ads using interactive AI tools, brands across industries went beyond the usual to embrace the collaboration between human creativity and emerging

2023 was the year of AI. The year saw an increase in the adoption of AI for strategic marketing. AI enables marketers to drive innovation and expand the scope and scale of customer engagement. Understanding the evolving state of AI is now more crucial than ever before. Marketers must decode the dynamic interplay between technology

In 2023, marketing became more data-driven than ever before. The impact of AI spilled over across the industry, from campaigns to everyday tasks and even the restructuring of teams. AI played an increasingly crucial role in personalizing campaigns, streamlining creation processes, and enhancing efficiency. By automating processes, AI enables marketers to direct their efforts toward

The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances

In an era where the marketing landscape evolves at a breakneck pace, it’s crucial to gather wisdom from those at the forefront of innovation. At the MMA, our journey toward the relentless pursuit of marketing excellence has always steered collaborations with trailblazers in the field, which is both a pleasure and a privilege. I recently

With a reach of more than 2 billion users across 180 countries, WhatsApp has emerged as a primary communication channel for users to converse with their family, friends & colleagues. And over the last few years, WhatsApp has been emerging as a medium for business communication wherein brands can clear the clutter and engage with

In 2023, technology drove significant transformations in the marketing landscape. Throughout the year, the industry was abuzz with discussions around cutting-edge technology, the potential uses of artificial intelligence and ways to enhance operational and creative efficiencies. Marketers made strides in improving customer experience by implementing data-driven hyper-personalization. But there is a long way to go

Mr. Greg Stuart, CEO of MMA Global, believes that humanity has been experiencing the strong development of AI in 2023. The MMA Impact conference, with the theme “AI-Powered Business Innovation: Navigating Impact”, was held in Ho Chi Minh City on October 26, gathering together C-level executives and high-ranking managers from renowned local and global businesses