Marketing Navigated

  Imagine flipping through your favorite channels and finding TV shows with the ads that feel like they were picked just for you. That’s the magic of TV Sync today. Thanks to the incredible integration of Artificial Intelligence (AI) and Machine Learning (ML), It’s not just a screen; it’s a personalized experience. These technologies are […]

Defining MFA and Ad Clutter Sites MFA, an acronym for Made-for-Advertising, epitomises a category of websites[1] built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue. MFA sites aren’t sources of fraudulent

    In recent times, the way people consume information has transformed significantly, reflecting both generational differences and rapid technological advancements. Despite the rise of new and innovative platforms, traditional media remains important, particularly among millennials in urban areas. In contrast, social media has emerged as the primary information source for Gen Z. This article

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite

In the rapidly evolving landscape of marketing, a new dream team is emerging: the partnership between human creativity and artificial intelligence. This collaboration is not just changing how we work; it’s redefining what’s possible in marketing. The Evolution of Marketing: From Manual to AI-Powered Picture this: A bustling advertising agency, 1990. The air, thick with

  Introduction Marketing is ever evolving, and it now requires a complex blend of human creativity along with technical efficiency to stand out amongst the crowd. By combining human imaginative ideas with the capabilities of technology, brands can come up with campaigns that resonate well with their audiences, engaging, and effective. In a recent Fearless

In today’s saturated marketplace, building a brand is more than just creating a logo or a catchy slogan; it’s about delivering an experience and values that resonate deeply with your audience. As if growing a garden—if you nurture it carefully, it will flourish and bring beauty for years to come. In this article, we will

In today’s rapidly evolving marketing landscape, staying ahead requires collaboration and insights from industry leaders. That’s why ShopBack and the Modern Marketing Association (MMA) have joined forces to bring you this groundbreaking report. Packed with data-driven strategies and real-world applications, this report explores cutting-edge trends and actionable tactics to help you navigate the future of