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  Artificial Intelligence’s (AI) evolution will be driven by advancements in learning and output methods expanding the capabilities from task-oriented efficiencies to strategic assets that provide a competitive advantage. Ultimately, AI will become transformative, capable of generating or capitalizing on differentiation. By 2030 80% of marketing will be AI augmented. On a CAGR basis between

  Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia

  Imagine flipping through your favorite channels and finding TV shows with the ads that feel like they were picked just for you. That’s the magic of TV Sync today. Thanks to the incredible integration of Artificial Intelligence (AI) and Machine Learning (ML), It’s not just a screen; it’s a personalized experience. These technologies are

Defining MFA and Ad Clutter Sites MFA, an acronym for Made-for-Advertising, epitomises a category of websites[1] built on catchy headlines, clickbait, and controversial content to drive traffic and ad revenue. Often sacrificing content quality, these sites inundate users with intrusive ads and pop-ups in a relentless pursuit of revenue. MFA sites aren’t sources of fraudulent

    In recent times, the way people consume information has transformed significantly, reflecting both generational differences and rapid technological advancements. Despite the rise of new and innovative platforms, traditional media remains important, particularly among millennials in urban areas. In contrast, social media has emerged as the primary information source for Gen Z. This article

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite

In the rapidly evolving landscape of marketing, a new dream team is emerging: the partnership between human creativity and artificial intelligence. This collaboration is not just changing how we work; it’s redefining what’s possible in marketing. The Evolution of Marketing: From Manual to AI-Powered Picture this: A bustling advertising agency, 1990. The air, thick with