Marketing Navigated

Can An Attention-First Approach Accelerate Bottom-Funnel Success For Brands?

Brands today encounter significant challenges in capturing and maintaining their audience’s focus, primarily due to the limited attention spans of consumers. Despite increasing their efforts in digital advertising, numerous brands still struggle to ensure their ads are not just viewed, but rather seen and remembered. Attention vs. Viewability Viewability, which is largely device-driven, refers to […]

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Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution

Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted

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The Growth of Local F&B Brands in Indonesia: Understanding Consumer Behavior

  Market Overview: Indonesia’s Evolving F&B Landscape   Fig. I: Indonesian Local F&B Branches Distribution[1] Indonesia, famous for its rich culture and delicious food, is seeing big changes in its food and drink industry. More and more, local food and beverage (F&B) brands are winning the hearts and loyalty of Indonesian consumers. This analysis looks

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The Coffee Industry in Indonesia: Navigating Evolving Consumer Behaviors Current Changes of Gen Z’s & Millennial’s Mindset

  Introduction: Industry Challenges The coffee industry is characterized by its dynamic and ever-evolving nature, influenced by a variety of factors such as changing consumer behaviors, economic challenges, an increased emphasis on health, sustainability, and innovation. As the world recovers from recent upheavals, the coffee sector is adjusting to cater to the evolving needs and

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Improving the Quality of Healthcare Protection in Indonesia through #SehatPangkalBisa as a Response to the Challenge of Medical Inflation

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite

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The Power of AI in Marketing: A Journey of Collaboration & Innovation

In the rapidly evolving landscape of marketing, a new dream team is emerging: the partnership between human creativity and artificial intelligence. This collaboration is not just changing how we work; it’s redefining what’s possible in marketing. The Evolution of Marketing: From Manual to AI-Powered Picture this: A bustling advertising agency, 1990. The air, thick with

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Think You Know Gen Z? Discover The Secret Innovation To Win Them

The dynamic marketing landscape requires brands to stay ahead by understanding emerging audiences and trends. According to the Indonesia Gen Z Report (2024) by IDN Media, Gen Z, making up 27.94% of the population, is known for diversity, inclusivity, and digital savviness.[1] They influence marketing strategies with their unique digital lifestyles. Technologies such as the

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How AI-enabled Targeting Enhances Advertising Agility in Southeast Asia

The digital advertising market in Southeast Asia is thriving, with ad expenditures valued at 4.7 billion dollars in 2024, showcasing the region’s rapidly evolving digital landscape brimming with opportunities.[1] In such a fast-paced marketplace characterized by cultural diversity, effective ad targeting is crucial to enhance ad agility. By adapting their advertising strategies to meet evolving

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