Marketing Navigated

  In today’s fast-paced digital landscape, businesses must create efficient, impactful marketing campaigns that resonate with their audiences. Predictive AI has become a game-changer, enabling brands to adapt to changing consumer behaviors. With AI adoption rising 72% and generative AI usage surging 65% in 2024, tools like Telkomsel DigiAds predictive modeling offer actionable insights to

At MMA Global APAC, our mission is to empower the marketing and advertising ecosystem by addressing its biggest challenges and uncovering transformative opportunities. In this era of rapid change, the digital advertising landscape is undergoing a seismic shift. Third-party cookies are crumbling, privacy concerns are mounting, and consumers are demanding more control over their data.

The rise of Artificial Intelligence (AI) has ushered in a transformative era for marketing and creativity, where technology and human ingenuity work hand in hand. Rather than replacing creative vision, AI enhances and expands it—empowering marketers and creators to develop smarter, faster, and more impactful campaigns. This collaborative synergy is pushing the boundaries of what’s

Artificial Intelligence (AI) is revolutionizing the advertising industry, offering new opportunities to enhance creative workflows, optimize campaigns, and foster collaboration between human ingenuity and technology. As AI becomes an integral part of the creative process, it serves as a catalyst for efficiency and innovation rather than a replacement for human creativity.   Reimagining Creative Workflows

The highly anticipated MMA Impact Indonesia 2024 concluded with resounding success, solidifying its role as a premier forum for the marketing and advertising industries. Held on November 15, 2024, at the Ritz-Carlton Jakarta Mega Kuningan, the event brought together over 500 industry leaders, including C-Suite executives, business owners, and top decision-makers from Indonesia and beyond.

  Indonesia’s digital landscape has undergone a rapid transformation over the past few years. Today, it is the world’s fourth-largest smartphone market, where 80% of the time spent on the internet by Indonesian consumers is via mobile. Consumers in the country spend over 6 hours on their smartphones! However, nearly 1 in 2 smartphone interactions

In the last 15 years, there have been numerous developments and innovations related to marketing technology. The trend has been instrumental in influencing the way we understand user behavior and maximize the business impacts from these user-related trends. Firstly, user/customer/citizen analysis is the key foundational building block as a starting point. In 2008, the author