Marketing Navigated

  Source: https://www.mmaglobal.com/files/documents/2023_mma_data_maturity_webinar_final59.pdf    Driving Revenue and Operational Efficiency  For Data Leaders, the primary objective in using consumer data is to drive top-line growth (revenue). This is consistently the leading focus, followed closely by efforts to enhance operational efficiency and margins. Unlike other marketers who might focus solely on short-term gains like Return on Ad […]

You can turn to Multi-Touch Attribution (MTA) to deliver accountable and measurable results by mapping each of the consumer journey to conversion.  However, as you invest in sophisticated measurement tools and navigate the challenges of integrating various models, a hidden threat can silently undermine your efforts: attribution fraud.  It can distort your data, skew your

Multi-Touch Attribution (MTA) is a key method in the marketing arsenal, clarifying how each customer touchpoint drives a conversion or other desired outcome.   The Marketing Attribution Think Tank (MATT), an MMA community of marketing and analytics leaders committed to people-based, accountable measurement, build MTA its first priority, publishing vendor capability reviews, developing the MTA Journey

Exceptional customer experience isn’t incidental — it’s intentional.It’s the product of cross-functional alignment, human-centered design, and intelligent use of data. Organizations that consistently outperform on CX aren’t just reacting to customer needs — they’re architecting competitive advantage from the inside out. They treat CX not as a touchpoint, but as a business discipline that drives