Marketing Navigated

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite […]

In the rapidly evolving landscape of marketing, a new dream team is emerging: the partnership between human creativity and artificial intelligence. This collaboration is not just changing how we work; it’s redefining what’s possible in marketing. The Evolution of Marketing: From Manual to AI-Powered Picture this: A bustling advertising agency, 1990. The air, thick with

Retail media advertising has evolved into the third major wave of digital advertising, following search and social media. This trend is gaining momentum in Southeast Asia, especially in Indonesia, driven by the rapid embrace of digital technologies and shifts in consumer behavior. Major players like Grab, Gojek, Tokopedia, Carousell, and Lazada are leading this growth.

Introduction Marketing is ever evolving, and it now requires a complex blend of human creativity along with technical efficiency to stand out amongst the crowd. By combining human imaginative ideas with the capabilities of technology, brands can come up with campaigns that resonate well with their audiences, engaging, and effective. In a recent Fearless Creative

The dynamic marketing landscape requires brands to stay ahead by understanding emerging audiences and trends. According to the Indonesia Gen Z Report (2024) by IDN Media, Gen Z, making up 27.94% of the population, is known for diversity, inclusivity, and digital savviness.[1] They influence marketing strategies with their unique digital lifestyles. Technologies such as the

The digital advertising market in Southeast Asia is thriving, with ad expenditures valued at 4.7 billion dollars in 2024, showcasing the region’s rapidly evolving digital landscape brimming with opportunities.[1] In such a fast-paced marketplace characterized by cultural diversity, effective ad targeting is crucial to enhance ad agility. By adapting their advertising strategies to meet evolving

Introduction: Organic Reach, Engagement and The Underrated Potential of Organic Content Analytics Organic reach represents the natural, non-paid distribution of social media content to the audience based on the algorithm and rules of the platform.[1] When you post content on social media without boosting or promoting through paid advertising, the reach you achieve is Organic. Organic

The digital ecosystem is experiencing unprecedented growth across the globe, offering businesses unparalleled opportunities to create deeper connections with their audiences through technological advances. The evolution of advertising technology has seen several phases, from  the introduction of digital advertising in the 2000s), the shift to programmatic in the 2010s, and now the revolution through artificial

Artificial Intelligence’s (AI) evolution will be driven by advancements in learning and output methods expanding the capabilities from task-oriented efficiencies to strategic assets that provide a competitive advantage. Ultimately, AI will become transformative, capable of generating or capitalizing on differentiation. By 2030 80% of marketing will be AI augmented. On a CAGR basis between now

Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia Retail