Marketing Navigated

In today’s dynamic digital landscape, the intersection of marketing technology and brand safety has become a critical concern for businesses seeking to protect their reputations and maintain consumer trust.  Our comprehensive report delves into the intricate relationship between MarTech and brand safety, offering invaluable insights and strategic recommendations to navigate this complex terrain successfully. This […]

Covid-19 has created unprecedented disruption in every aspect of life including marketing and advertising. According to a recent study 70% of buyers have already adjusted… Download

Brand safety has come a long way from tackling bot attacks and appropriate juxtaposition. Even though that element still persists, marketers must take a unique stance on brand safety for their organization. This report is a first-of-its-kind toolkit for marketers that enables marketers to pivot from a one-and-done approach towards brand safety and address brand

Metrics are the window to performance—they are the measurement of what works and what doesn’t. However, a lack of universally accepted standards around metrics to measure digital media is a key barrier to adopting digital media strategies. “What are the metrics that matter and must be measured?” and “How do we measure the cross-media impact

The report focuses on the importance of responsible use of consumer data in the digital age by emphasising the importance of personalisation in advertising without compromising on consumer privacy.  Marketers need to educate consumers on data usage and tracking and find ways to ensure privacy is not a hindrance to providing better products and services.

The past couple of years have brought a tectonic shift in how customers shop, browse, and live their lives. This shift has made it more complex for marketers to find what their customers enjoy and deliver a pleasant experience. This playbook offers invaluable insights on how marketers can leverage data and MarTech and why it