India’s marketing ecosystem is as vast as it is vibrant, shaped by cultural complexity, digital acceleration, and a relentless focus on outcomes. In a market where scale meets innovation, standing out means turning creativity into a consistent business impact. The SMARTIES Business Impact Index (BII) 2024 – India recognizes the agencies, brands, advertisers, and solution […]
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In today’s complex marketing landscape, effectiveness is no longer defined by creativity alone; it’s measured by real, demonstrable business outcomes. The SMARTIES Business Impact Index (BII) was created to recognize just that. Now in its latest edition, the 2024 Global Rankings bring together the most consistent performers from across the world — agencies, brands, advertisers,
SMARTIES Business Impact Index 2024 Global: A Snapshot of Marketing that Matters Read More »
Indonesia’s marketing landscape is uniquely dynamic, where cultural richness, mobile-first behaviour, and platform innovation converge to create bold, high-impact campaigns. But in today’s performance-driven world, creativity alone isn’t enough. What matters is impact. The SMARTIES Business Impact Index (BII) 2024 – Indonesia celebrates the brands, agencies, advertisers, and tech enablers that have delivered marketing with
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MMA Global Indonesia is proud to unveil its Brand Safety & MarTech (BSMT) 2025 Annual Industry Report during a high-level media gathering held on June 5, 2025, at Emtek Hall, SCTV Tower, Jakarta. The Media Gathering Brand Safety & MarTech 2025 Industry Report Release is drawing marketing thought leaders, media representatives, and key contributors, marks
Bridging online and offline retail is essential for driving foot traffic and boosting sales. A strategic Online-to-Offline (O2O) approach integrates digital engagement with in-store actions, leveraging real-time data and shopper insights to optimize outcomes and maximize revenue. Seamless Channel Integration An O2O journey thrives on integrating digital platforms—websites, mobile
Creating an Online-to-Offline (O2O) Journey that Drives Sales Read More »
Marketers often suppress advertising to their existing customers, assuming they are “loyal” and that ad budget is better spent acquiring new users. This common practice, however, might be a significant missed opportunity. The Movable Middles Growth Framework (MMGF) challenges this conventional wisdom, revealing that even your best customers are likely buying from competitors and can
Your Best Customers Aren’t As Loyal As You Think: A Movable Middles Revelation Read More »
For decades, the mantra in advertising has been “maximize reach.” The more people you expose to your brand, the better, right? However, new research and a groundbreaking approach from MMA Global suggest that this long-held belief is fundamentally flawed when it comes to maximizing ad effectiveness. The Movable Middles Growth Framework (MMGF) champions a “Moneyballing”
In today’s challenging economic climate, marketers are under unprecedented pressure to deliver tangible results and demonstrate clear Return on Investment (ROI) for every dollar spent. Traditional broad-reach marketing plans, while aiming for widespread exposure, often fall short in efficiency, leading to wasteful spending on audiences unlikely to convert. But what if there was a scientifically
Maximize Your Marketing ROI in a Tight Economy: The Power of Movable Middles Read More »
Marketing insights from recent MMA Global events – A series ! Over the last couple of months, the MMA Global events have reflected the wider churn afoot in the marketing world, triggered largely by rapid technological advancement. A compelling manifesto for the modern CMO has emerged from this industry-wide huddle. A blueprint, not for next
Marketing’s Strategic Rebuild: 12 Imperatives CMOs Can’t Afford to Miss Read More »
As identity-based targeting erodes and privacy regulations gain momentum, many marketers are scrambling to patch gaps left by the loss of third-party cookies and mobile ad IDs. But what if the real opportunity isn’t to replace identity, but to rethink it altogether? That’s the premise behind a growing movement led by MMA Global: personalization that
The Metacontext Mindset: Rethinking Relevance in a Post-Identity World Read More »
