As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing, […]
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances
Music, especially classic rock has been a huge influence. And I end up looking for similarities between music to the happenings of the media ecosystem. Here I go again (Hello, Whitesnake). Before the 2018 movie, Queen was perhaps best known for the pub anthem – I want to break free. Legions of listeners, young and
Modern Marketing Reckoner 2024: Bohemian Rhapsody Read More »
In the dynamic world of digital marketing, programmatic advertising stands at the forefront of innovation and change. As we enter 2024, this field is witnessing an unprecedented rate of evolution, spurred by the relentless pace of technological advancements and a significant transformation in the way consumers interact with digital content. Not only are the tools
Programmatic advertising in 2024: Navigating new frontiers Read More »
In this VAUX Podcast Series episode, Moneka Khurana, Country Head, MMA Global India talks to Teena Sidana, BD Head, Alexa Voice Services, Amazon, about audio solutions for marketers. They discuss the key aspects of Voice and Audio Marketing- an MMA Group M Powered Playbook. This playbook aims to help the digital community understand the potential
VAUX Podcast Series: World of Connected Audio Solutions Read More »
DoubleVerify has released a report on the state of retail media, ‘The Rise of Retail Media: What to Expect in 2024’. It’s a result of a survey of over 400 advertisers and agency executives globally about retail media networks (RMNs). The report explores the rapidly expanding retail media market, which includes RMNs provided by retailers
DoubleVerify’s The Rise of Retail Media: What to Expect in 2024 Read More »
We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some
Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You Read More »
In today’s fast-paced and ever-evolving digital landscape, the role of technology in marketing cannot be overstated. As brands vie for the attention of an increasingly tech-savvy and digitally connected audience, the integration of new-age technology has become paramount. Successful brand campaigns are no longer solely about the product; they are about the experience, engagement, and
Best practices in leveraging new-age technology for successful brand campaigns Read More »
In the ever-evolving world of marketing and advertising, staying at the forefront of innovation and effectiveness is essential. The last quarter of 2023 for the marketing and advertising industry will be abuzz with SMARTIES Vietnam 2023, Impact Vietnam 2023, SMARTIES Indonesia 2023, and Impact Indonesia 2023. These MMA flagship events will be a treasure trove
Q4 2023: SMARTIES Vietnam, Impact Vietnam, SMARTIES Indonesia & Impact Indonesia Read More »
With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves
The Synergy of Marketing and AI: A Path to Collaborative Intelligence Read More »
