Artificial intelligence (AI) has already revolutionized marketing, but 2025 will mark a pivotal year where its capabilities will transcend current norms. As AI matures, it is expected to refine existing methodologies and introduce groundbreaking innovations that will redefine how brands engage with consumers, optimize campaigns, and achieve business growth. These predictions focus on the potential […]
In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven trends
The Future of Shopping: AI-Driven Retail Media Trends Forecast for 2025 Read More »
As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to reflect on the trends that have shaped strategies for marketers in 2023 and the key takeaways and learnings that will help inspire the refreshed outlook for business leaders in 2024. MMA Global India has been witnessing,
Marketing year in review: trends, takeaways & what’s coming in 2024 Read More »
The marketing industry in 2023 has been greatly influenced by the advancements in technology and digital media. These marketing trends have created new opportunities for marketers to plan innovative strategies and navigate the ever-evolving business landscape. As we bid adieu to 2023 and close the year on a rather dynamic note, it is essential to
Marketing Year In Review: Trends, Takeaways & What’s Coming In 2024 Read More »
The festive season isn’t just a time of celebration; it’s a battlefield where brands and marketers vie for consumer attention. In this dynamic landscape, decoding consumer behaviour and emerging trends is the secret sauce for crafting impactful campaigns. Backed by an extensive survey commissioned through Redseer Consulting, the Paytm Ads report delves into the nuances
Bridging online and offline retail is essential for driving foot traffic and boosting sales. A strategic Online-to-Offline (O2O) approach integrates digital engagement with in-store actions, leveraging real-time data and shopper insights to optimize outcomes and maximize revenue. Seamless Channel Integration An O2O journey thrives on integrating digital platforms—websites, mobile
Creating an Online-to-Offline (O2O) Journey that Drives Sales Read More »
For years, Big Data has been the driving force behind digital transformation, helping businesses collect, store, and analyze vast amounts of information. But in 2025, we are moving into a new era—one where data alone is not enough. The future belongs to Intelligent Data—data that is context-aware, AI-driven, and actionable in real-time. Companies that continue
Beyond Big Data: Why Intelligent Data is the Future of Growth & Innovation Read More »
The 10th edition of the SMARTIES™ Awards Indonesia paid tribute to the nation’s most innovative and impactful marketing and advertising campaigns. Hosted by MMA Global Indonesia at the Ritz-Carlton Jakarta, Mega Kuningan, the event underscored the evolving standards of creative excellence and strategic thinking. This year’s winners showcased how local insights, transformative storytelling, and
MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards Read More »
In the rapidly evolving landscape of marketing, a new dream team is emerging: the partnership between human creativity and artificial intelligence. This collaboration is not just changing how we work; it’s redefining what’s possible in marketing. The Evolution of Marketing: From Manual to AI-Powered Picture this: A bustling advertising agency, 1990. The air, thick with
The Power of AI in Marketing: A Journey of Collaboration & Innovation Read More »
In 2024, artificial intelligence (AI) solidified its role as a transformative force in marketing. From hyper-personalized campaigns to advanced analytics, AI has allowed businesses to scale their efforts, achieve higher ROI, and connect with customers in meaningful ways. By automating repetitive tasks and leveraging insights from vast data pools, brands are not just meeting expectations
2024 Highlights: How AI-Powered Marketing Strategies Drove Business Growth Read More »
