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The Synergy of Marketing and AI: A Path to Collaborative Intelligence

With the advancement of AI technology, 48% of marketing leaders have witnessed a notable increase in the integration of AI within marketing strategies. Additionally, 51% of e-commerce firms leverage AI for seamless experiences, while 64% of B2B marketers recognize its value within their strategies. While the essence of AI is widely understood, this blog delves […]

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MMA IMPACT 2024: A 13-year journey of shaping Vietnam’s marketing landscape

On October 25th, MMA Impact Vietnam will mark its 13th year, hosted under the theme Navigating Marketing: Leadership, Innovation, and Future Strategies at the JW Marriott Saigon. The event will convene over 1,000 C-level executives, making it a premier gathering for leaders in Vietnam’s marketing industry. Since its inception in 2011, MMA Impact, organized by

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Companies should embrace AI as a whole, not just rely on marketing teams using AIGC to boost content efficiency: Elvis Zhou

The SMARTIES CHINA 2024 Final Jury Event concluded at Sangha Retreat, Suzhou. 40 marketers from various industries spent two days evaluating and discussing 178 shortlisted cases, selecting gold, silver, and bronze awards in each category, as well as industry awards. As a media partner, Marteker interviewed Elvis Zhou, MMA China Co-chair and Fullsense Founding Partner,

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Survival of the Fittest: Adapting brand strategies in the age of consumer disloyalty

In the dynamic landscape of Indonesian consumerism, the age-old adage “survival of the fittest” has never rung truer for businesses. SAP Emarsys’ 2023 Customer Loyalty Index survey investigated over 10,000 consumers globally and observed a decline in brand loyalty from 79% to 68%, indicating shifts in consumer-brand interactions and an acute need for brands to

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The pivotal moment of marketing creativity

In the rapidly evolving landscape of marketing, creativity has reached a pivotal moment. It is now more essential than ever, even as the process becomes increasingly complex. This heightened focus is not merely a trend but a necessity driven by significant advancements in marketing technologies and profound changes in the media ecosystem. The integration of

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How influencers are driving e-commerce success in Indonesia and Southeast Asia

The E-commerce Landscape in Southeast Asia The e-commerce landscape in Southeast Asia, particularly in Indonesia, has been undergoing significant transformation, and the rise of influencer marketing is pivotal in shaping the region’s digital economy. With the market growing from 105 billion USD in 2022 to an expected 235 billion USD by 2028, understanding how influencers

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Unleashing the Power of AI: Transforming Distribution and eCommerce

In an era where data reigns supreme and digital commerce thrives, the convergence of artificial intelligence (AI) and eCommerce has emerged as a potent catalyst for innovation and transformation. The multifaceted role of AI revolutionizes eCommerce, from empowering marketers with actionable insights to enhancing various aspects of the online shopping experience. Empowering Marketers with Actionable

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How to leverage AI to convert big data into smart data

Big data is both a boon and a challenge. While abundant data offers valuable insights into consumer behavior and market trends, its sheer volume can overwhelm marketers. For instance, nearly 6 million Google searches occur per minute, totaling more than 8 billion a day. Almost 3.19 billion people are active on Meta’s family of apps

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7 out of 10 CEOs are planning to invest in Gen-AI this year: Netcore Cloud’s State of MarTech Report 2024

Netcore Cloud, a leading global MarTech and customer experience company, has unveiled its first-ever State of Martech Report for 2024. This report explores the evolving dynamics of consumer behavior and their impact on marketing strategies. It provides an in-depth analysis of current consumer preferences, needs, and trend-setting behaviors, highlighting the main MarTech trends for 2024. The

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Effective media planning for accelerated online growth

Industry leaders Pawan from Mensa Brands and Shwetha from Amazon Ads delve into crucial aspects of the business and marketing landscape, offering insights into the dynamic consumer trends of 2023. The discussion highlights the pivotal role of digital media strategies, the power of audience insights, and the significance of insight-driven marketing for achieving robust growth.

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