This year marks the 10th edition of MMA Global Indonesia’s prestigious SMARTIES™ Indonesia Awards, a defining event that has set the benchmark for marketing and advertising excellence across the country. Since its inception, the SMARTIES™ Awards have consistently recognized innovative and impactful campaigns, solidifying their role as Indonesia’s gold standard in the industry. Over the past decade, the awards have spotlighted the creative collaboration between global and local brands, celebrating achievements that elevate the landscape of digital marketing.
Global Reach, Local Impact: Recognizing Marketing Pioneers
Operating from New York, SMARTIES™ spans four regions and 17 countries, with dedicated awards programs for local markets like Indonesia. This global framework, combined with a local focus, allows the SMARTIES™ Indonesia Awards to honor marketing campaigns that not only excel in creativity but also deliver measurable business impact. Winners can boost their industry standing on major benchmarks like the MMA SMARTIES Business Impact Index, RECMA, and WARC Media 100.
2024 SMARTIES Indonesia Awards: New Categories and Record-Breaking Entries
The 2024 SMARTIES™ Indonesia Awards introduced seven categories and 26 sub-categories, notably adding an AI Marketing category to reflect the growing role of AI in targeting, personalization, and campaign optimization. This new category recognizes pioneering brands harnessing AI to push marketing innovation forward. The response to this year’s competition was overwhelming, with over 800 submissions from diverse sectors. After a rigorous evaluation, 165 campaigns were shortlisted for their bold approaches, authentic brand voices, and deep resonance with Indonesian culture.
An Esteemed Panel of Industry Experts
The SMARTIES™ Indonesia Awards are known for their transparent and respected judging process, led by a jury of high-profile industry leaders, including CEOs, C-level executives, and founders. This esteemed panel brings rich insights from varied marketing disciplines, ensuring that the winning campaigns are truly deserving. The judging process includes a preliminary screening council and external observers who monitor proceedings to uphold fairness, integrity, and transparency.
Jury Deliberations: Leaders Evaluating Excellence
Judging took place across two sessions in late September, presided over by Jury Presidents Saranathan Ramaswamy, President Director of Procter & Gamble Indonesia, and Amalia Sarah Santi, Chief Marketing Officer of ParagonCorp. Neutral observers like Vincent Martin from Accenture Indonesia played a vital role in maintaining the objectivity of the process, while sharing insights that emphasize collaboration and current digital marketing trends.
Leadership Remarks: Celebrating Creativity and Cultural Relevance
Shanti Tolani, Country Head of MMA Global Indonesia, commented, “The SMARTIES™ Indonesia 2024 Awards celebrate the ingenuity and storytelling prowess within Indonesia’s marketing industry. We’re grateful for our dedicated jury panel whose expertise ensures that only the best, most culturally resonant campaigns are honored.”
Echoing this sentiment, Rohit Dadwal, CEO MMA Global APAC and Global Head of SMARTIES Worldwide, noted, “As the SMARTIES™ Awards celebrates its 10th anniversary, the submissions reflect a profound understanding of human behavior and local culture. These awards are a testament to the authenticity and creativity driving Indonesia’s marketing sector.”
Upcoming Gala Celebration
The winners of the SMARTIES™ Indonesia 2024 Awards will be announced on November 15, 2024, at a prestigious gala dinner at The Ritz-Carlton in Jakarta, celebrating a decade of innovation in Indonesian marketing.
For registration and more information about the finalists, visit the MMA Global website.
