The Modern Marketing Reckoner Report 2023 by MMA Global Indonesia offers futuristic marketers the perspectives, data, and insights required to craft and implement innovative strategies for success in the highly competitive Indonesian market.
The Potential Of A Young Marketing Team section of the report contains an in-depth chapter on Unleashing the Potential of a Young Indonesian Marketing Team #bebaskanhebatmu. In this chapter, Thusitha Abeyesekera, Marketing Director, BAT, reflects on his journey as a marketer. He lists some valuable lessons for marketing leaders, including the need to surround themselves with a young team that understands the consumers and the changing social media landscape well. He also talks about the importance of taking a chance on younger marketing professionals and supporting them through the rough terrain.
