SMARTIES is the world’s first and most coveted annual marketing award program recognizing innovation and excellence driven by Tech Enablers, Publishers, Brands/Advertisers, and Agencies that deliver significant business impact.
Our esteemed award program includes a broad spectrum of categories, including Web 3.0, creativity, lead generation, and social media marketing. We recognize, honor, and award those who pioneer new marketing approaches aided by technology.
What’s New in 2023?
The SMARTIES program will be run for the first time in the Philippines and Thailand. Entry submissions commence on 27 April 2023 and remain open till 17 July 2023.
Have your work recognized by the leading APAC region marketing community and peers, adding a layer of credibility to your work. Gates for entry submission for 2023 will open soon!
Glimpse of 2022 SMARTIES APAC Awards Program
The 2022 SMARTIES APAC awards program attracted 2300 plus (local and regional) entries for the channels Marketing Impact, Purpose Driven Marketing, Impact Media, Experience Technology, Web 3.0, E-Commerce Marketing, and Creative.
One of the highly lauded facets of the award show was the world’s first advertising and innovation award launch on blockchain in the form of tokenized trophies or NFTs. The NFT award featured four exclusive animated artwork designed by Brazilian artist Adhemas Batista. These awards represented the SMARTIES trophy category—Bronze, Silver, Gold, Grand Prix & Industry Awards. Winners not only bagged their unique artworks but also got access to specific privileges such as invites to showcase, case studies, community-driven activities, free event tickets, and more.
Umesh Phadke, Chief Transformation Officer of L’Oréal, SAP MENA, and Edward Pank, Managing Director of WARC APAC, the Jury Chair of 2022 and expressed his views on the award show:
“MMA through Smarties APAC has established a strong platform for the industry to showcase the most inspirational campaigns and case studies. As a chair for the awards, I was honoured to have the opportunity to see the best work from our industry. It was energising to see brands and agencies in APAC pushing the boundaries by incorporating new technology and creative ideas. Especially heartening was seeing the submission in some of the newer categories like Web 3.0 and E-commerce, where it is relatively more challenging to develop and measure the impact of work. Considering the record number of entries we were spoilt for choice making the task of finding the winners that much tougher.”
