MMA Impact, the most definitive gathering of decision-makers of Indonesia, is kicking off with a power-packed list of marketers, tech providers, sellers and agencies, all under one roof.
The contemporary marketing landscape presents intricate challenges, as traditional frameworks increasingly lose their relevance amidst pervasive political, social, and cultural transformations. The integration of digital technologies, particularly artificial intelligence, is fundamentally reshaping business operations. Simultaneously, there is an escalating demand for organisations to embrace sustainable and responsible practices. Consequently, decision-makers are required to have cross-functional expertise and the capacity to engage effectively with a diverse array of stakeholders to adeptly manoeuvre through this dynamic environment.
MMA, the renowned global trade association that has been recently repositioned as Marketing + Media Alliance, brings together a well-represented mix of Indonesia’s decision-makers under one roof through its many activities throughout the year, with the focus on helping CMOs confidently tackle their biggest challenges.
To help navigate the complex marketing landscape, MMA Impact Indonesia 2025 has kept the theme for its flagship annual event this year sharp and relevant – ‘Powering Marketing for Growth – Act, Accelerate, and Advance’. Key decision makers from global companies like Nestle, Unilever, Coca-Cola, ABB, WPP, Publicis, dentsu, Omnicom, UM, inMobi, Google, Accenture, Mondelēz, Shiseido, DoubleVerify, Cussons etc. will rub shoulders with the regional and local players like Grab, Emtek Media, KG Media, Telkomsel, Indofood, Garudafood, Frisian Flag, Indosat, Allo Bank, Opella, Income Insurance, etc. at the event.
Digitalization is experiencing significant growth in the Asia-Pacific (APAC) region, with Indonesia emerging as a prominent leader, boasting over 200 million active internet users. Projections indicate that internet penetration in the country is expected to surpass 80% by the year 2025. Consequently, one of the primary emerging themes within this context is the increasing necessity for personalized engagement and data-driven decision-making, which are anticipated to shape the future of the marketing and advertising industry.
Participants at this year’s Impact Forum will be encouraged to explore several key themes that are pivotal to leveraging these developments.
This would include discussions centred on several critical themes, including the pervasive implications of Artificial Intelligence, the growing prevalence of Retail Media Networks in Indonesia, and a thorough examination of the Environmental, Social, and Governance (ESG) landscape within the Indonesian ecosystem, among other relevant topics.
In contemporary discourse, no forum can be considered comprehensive without engaging with the rapidly evolving landscape of artificial intelligence (AI). Industry projections indicate that Indonesia’s AI market is expected to reach $11 billion by the year 2030, which will inevitably introduce further dynamics and challenges for marketers as they strive to invest in responsible AI integration. The MMA Impact 2025 forum will bring to light the discussions surrounding the challenges and opportunities presented by this new marketing paradigm in an increasingly chaotic environment.
The marketing industry is experiencing significant growth in the area of Retail Media Networks, particularly within the context of Indonesia’s expanding e-commerce ecosystem. According to industry projections, retail e-commerce sales are anticipated to increase by approximately 18% year-over-year by 2025.
This forecast underscores the urgent need for brands to engage with the evolving landscape of retail media, particularly within the rapidly expanding urban and developing rural markets of this Asian nation. In the current marketing environment, effectively capturing consumer attention has become a critical prerequisite for driving increased sales.
Finally, businesses do not operate in silos any longer – they have to be responsible towards all the stakeholders in the journey a key parameter being looked at, by the Western businesses as they look keenly at the APAC region for its business potential. Marketing is increasingly playing a critical role in reinforcing this narrative to the stakeholders. Customers across the globe are looking for brands that are conducting their business ethically and responsibly along with working towards leaving a positive footprint on society and the environment. Thus, terms like triple bottom line, Sustainable Development Goals (SDG), Corporate social responsibility (CSR), Environmental, Social, and Governance (ESG) have come to the way businesses are being done and marketing plans are being made.
The MMA Impact Forum aims to illuminate the evolving landscape of businesses, in collaboration with participating CEOs and CMOs. Its objective is to underscore the significance of marketing in contributing to meaningful change and facilitating growth.
