MMA Global introduces the Data Maturity Assessment—an efficient 20-question diagnostic instrument specifically developed for marketing executives seeking to evaluate their company’s data sophistication level.
This comprehensive tool rapidly reveals your organization’s positioning across five critical factors compared to industry peers and benchmarked against companies our analysis recognized as sector frontrunners.
The Five Data Maturity Classifications:
Strugglers (12%): Basic or underdeveloped capabilities across multiple areas.
Governance Driven (22%): Emphasizing data stewardship and regulatory adherence, excelling in compliance frameworks, security protocols, and transparency standards, yet remaining underdeveloped in utilizing data for business expansion.
Technology Enthusiasts (14%): Abundant first-party data resources but potentially over-allocating investments in marketing platforms while under-funding data governance structures, expertise development, and operational procedures. Excelling in data variety and applications but lacking maturity elsewhere. First-party data cultivation priorities have escalated, reflecting heightened recognition of its strategic importance.
Data Practitioners (39%): Consistently applying data insights, concentrating on governance frameworks, operational structures, and human resources, while actively closing capability deficiencies. They demonstrate advanced proficiency in data stewardship, governance integration, compliance management, security implementation, transparency protocols, and competency development.
Data Champions (13%): Distinguished as industry trailblazers, showcasing advanced maturity throughout virtually every essential dimension. They maintain clear strategic vision with strong coordination between data initiatives and corporate goals.
Begin your evaluation here: https://www.mmaglobal.com/data-maturity-assessment
Or sign your organization up for more: https://bit.ly/MMAIndonesiaThoughtLeadershipPrograms
