Retail Media Networks are no longer confined to retailers’ owned websites and apps. In Q2 2025, we’re witnessing a bold expansion into offsite and multichannel environments that reflect how consumers actually shop—across screens, platforms, and moments.
Why Offsite Matters More Than Ever
Advertisers want to reach consumers earlier in the path to purchase, not just when they hit the product page. And retailers want to monetize their audiences beyond their own ecosystems. Offsite and multichannel RMN strategies are bridging this gap.
What This Looks Like in Practice
- Amazon and Target now offer CTV ad placements powered by shopper data, reaching users while they’re watching streaming content.
- Lazada and Shopee are running programmatic campaigns across Meta and TikTok using on-platform signals to target new customers.
- US grocers like Kroger and Albertsons push recipe content to food blogs and news sites, embedded with dynamic, shoppable ads.
Measurable Results
- Brands using offsite placements via RMNs have reported 15–25% increases in upper-funnel awareness
- Cross-channel retargeting has improved conversion rates by up to 30%
- CPG brands cite higher ROAS compared to traditional display due to enhanced relevance from retailer first-party data
Best Practices for Marketers
If you’re investing in RMNs this year, don’t limit your strategy to on-site sponsored listings.
To unlock full-funnel results:
- Partner with RMNs that offer offsite extensions across display, video, and social
- Ensure your content and creative are optimized for contextual environments
- Use retailer analytics dashboards to measure reach, lift, and incrementality across channels
The RMN of 2025 isn’t just a digital shelf—it’s a full-scale media ecosystem. Brands that embrace multichannel, offsite strategies are the ones seeing better performance, greater flexibility, and deeper consumer engagement.
Download the white paper now and unlock the full potential of RMNs for your brand: https://www.marketingtnt.org/the-future-of-digital-advertising-exploring-the-transformative-power-of-retail-media-networks/
Want to explore the full potential of RMNs? Join MMA Global APAC’s Retail Media Network (RMN) Ideas Lab, led by Anand Tilak, to:
🔹 Understand full-funnel RMN capabilities – from awareness to conversion
🔹 Learn best practices to optimize attribution & budget allocation
🔹 Stay connected with the industry’s top leaders & innovators
