Retail Media Networks (RMNs) have become one of marketing’s fastest-growing investment areas. The challenge is no longer proving they work, it is agreeing on how to measure whether they worked. Across APAC, retailers, marketplaces, and commerce platforms are expanding their media businesses, while brands continue shifting larger portions of trade and digital budgets into retail … Continue reading Why APAC Retail Media Still Can’t Agree on What ‘Working’ Means