marketing

Lactogrow’ s Augmented Reality Packaging Drives Beyond Product Experiences

Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences

At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”, […]

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Wardah “Bersama Lebih Bermakna” Campaign Festive

Wardah “Bersama Lebih Bermakna” Campaign Festive

  A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph

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MMA Global Indonesia Commemorates a Decade of Excellence: Celebrating Indonesia’s Top Marketing Campaigns with SMARTIES™ 2024 Awards

This year marks the 10th edition of MMA Global Indonesia’s prestigious SMARTIES™ Indonesia Awards, a defining event that has set the benchmark for marketing and advertising excellence across the country. Since its inception, the SMARTIES™ Awards have consistently recognized innovative and impactful campaigns, solidifying their role as Indonesia’s gold standard in the industry. Over the

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MMA Impact 2024 Makes its Mark with Outstanding Marketing Orientations for the Technology Era

  The MMA Impact 2024 on October 25, once again captivated the marketing industry at JW Marriott Hotel & Suites Saigon, celebrating its 13th year in Vietnam. This year’s theme, “Navigating Marketing: Leadership, Innovation, and Future Strategies,” attracted a remarkable gathering of over 1,500 high-level executives, nearly 1,000 key brands and organizations, and 40 strategic

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From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

From Followers to Customers: How Influencer Marketing is Shaping Consumer Choices in Southeast Asia

As consumer preferences evolve, traditional advertising is losing to new ways of creating authentic and engaging content. This is evident in the e-commerce sector, where influencer marketing has become an essential product discovery and sales channel. According to impact.com’s latest report, titled “E-commerce Influencer Marketing in Southeast Asia 2024,” Southeast Asia’s e-commerce market is thriving,

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MMA Impact 2024: The Rise of Technology and the Ultimate Creative Race in Marketing

  With just one week remaining, the MMA Impact Vietnam 2024 event with the theme: Navigating Marketing: Leadership, Innovation, and Future Strategies, will officially take place on October 25th at JW Marriott Hotel & Suites Saigon. Expected to draw over 1,000 C-levels from the entire marketing ecosystem, one of the event’s main highlights is the

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MMA Global APAC Announces Finalists for SMARTIES Philippines 2024

MMA Global APAC Announces Finalists for SMARTIES Philippines 2024

The MMA Global APAC is proud to announce the finalists for the highly anticipated SMARTIES Philippines 2024. After a comprehensive and rigorous evaluation process, these finalists have emerged as the driving forces behind the most innovative and impactful marketing campaigns in the Philippines, setting new benchmarks for excellence in the industry. The SMARTIES Awards recognize

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2024 Highlights: Best AI marketing campaigns in APAC

2024 was marked by an increasing number of instances where AI supercharged marketing campaigns, impacting creative processes and potential returns. Advanced data analytics, machine learning algorithms, chatbots, and virtual assistants shaped campaigns, changing how brands connect with customers. The trend was prominent globally, and the APAC region was no exception.  An MMA survey of CMOs

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Neither Half-Full nor Half-Empty – That’s a Full-Stack Marketer for You

We took a plunge with our first-ever Impact event in the capital city Delhi with the aim of sharing knowledge and insights with our growing community. And guess what? With an overwhelming response of 600+ attendees phygitally. Although we’re still grappling with the hangover of the terrific success of Impact’s Delhi debut, I’m sharing some

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