In today’s complex marketing landscape, effectiveness is no longer defined by creativity alone; it’s measured by real, demonstrable business outcomes. The SMARTIES Business Impact Index (BII) was created to recognize just that.
Now in its latest edition, the 2024 Global Rankings bring together the most consistent performers from across the world — agencies, brands, advertisers, and tech providers who have translated modern marketing capabilities into meaningful growth. Backed by a robust methodology co-developed with WARC, the global benchmark for marketing effectiveness, the Index is built from finalist and winner data across all SMARTIES programs globally.
What sets this list apart is not just who made it, but how. These are the teams that’ve navigated evolving consumer expectations, shifting platforms, and rising performance pressures to deliver campaigns that move the needle.
Explore the SMARTIES BII 2024 Global Winners — a reflection of marketing’s true value in action.
MMA Global SMARTIES
Business Impact Index
Top brands – Global
| Rank | Brand | Product category | Total brand score |
| 1 | Oreo | Food | 445.9 |
| 2 | McDonald’s | Retail | 408.6 |
| 3 | Dove | Toiletries & Cosmetics | 396.9 |
| 4 | Coca-Cola | Soft Drinks | 361.4 |
| 5 | Grab | Retail | 347.1 |
| 6 | Technology & Electronics | 240.2 | |
| 7 | Lay’s | Food | 226.6 |
| 8 | Cadbury | Food | 221.6 |
| 9 | KFC | Retail | 213.7 |
| 10 | Mastercard | Financial Services | 210.7 |
| 11 | Nescafe | Soft Drinks | 206.1 |
| 12 | Castrol | Automotive | 204.6 |
| 13 | L’Oréal | Toiletries & Cosmetics | 198.4 |
| 14 | Rexona | Toiletries & Cosmetics | 189.1 |
| 15 | Pepsi | Soft Drinks | 186.1 |
| 16 | Yumoş | Household & Domestic | 176.9 |
| 17 | OMO | Household & Domestic | 175.6 |
| 18 | Almarai | Food | 174.3 |
| 19 | Heineken | Alcoholic Drinks | 169.3 |
| 20 | PEP | Retail | 160.4 |
| 21 | La Vie Water | Soft Drinks | 158.4 |
| 22 | Ford | Automotive | 156.6 |
| 23 | Durex | Pharma & Healthcare | 156.0 |
| 24 | Samsung Galaxy | Technology & Electronics | 153.5 |
| 25 | Yas Island | Leisure & Entertainment | 152.9 |
| 26 | Aramco | Telecoms & Utilities | 148.4 |
| 27 | Clear | Toiletries & Cosmetics | 144.8 |
| 28 | Doritos | Food | 138.1 |
| 29 | The LEGO Group | Leisure & Entertainment | 137.6 |
| 30 | Beko | Technology & Electronics | 135.2 |
| 31 | PepsiCo | Food | 133.2 |
| 32 | KitKat | Food | 130.5 |
| 33 | Vodafone | Telecoms & Utilities | 124.7 |
| 34 | VinFast | Automotive | 124.7 |
| 35 | AXE | Toiletries & Cosmetics | 124.6 |
| 36 | MediaMarkt | Retail | 122.0 |
| 36 | DIMES | Food | 122.0 |
| 38 | OKEY | Pharma & Healthcare | 121.2 |
| 39 | Kinh Do | Food | 120.4 |
| 40 | Turkish Airlines | Transport & Tourism | 117.7 |
| 41 | Amazon Prime Video | Media & Publishing | 112.7 |
| 42 | Knorr | Food | 112.5 |
| 43 | LC Waikiki | Clothing & Accessories | 112.4 |
| 44 | Rockstar | Soft Drinks | 112.4 |
| 45 | Shell | Automotive | 109.5 |
| 46 | MILO | Soft Drinks | 108.1 |
| 47 | Qiddiya | Leisure & Entertainment | 104.4 |
| 48 | Migros | Retail | 104.3 |
| 49 | Burger King | Retail | 104.3 |
| 50 | Vodacom | Telecoms & Utilities | 100.2 |
| 51 | Cupra | Automotive | 97.7 |
| 52 | PlayStation | Technology & Electronics | 97.3 |
| 53 | Cif | Household & Domestic | 96.4 |
| 54 | Algida | Food | 96.4 |
| 55 | Sprite | Soft Drinks | 95.6 |
| 56 | Playbrary | Non-profit, public sector & education | 94.4 |
| 57 | Standard Bank | Financial Services | 93.3 |
| 58 | Unilever | Household & Domestic | 92.7 |
| 59 | King Faisal Specialist Hospital & Research Centre | Non-profit, public sector & education | 92.2 |
| 60 | Saudi Telecom Company | Telecoms & Utilities | 92.1 |
| 61 | Britannia Industries | Food | 92.0 |
| 62 | Orange | Telecoms & Utilities | 91.6 |
| 63 | Finish | Household & Domestic | 89.6 |
| 64 | Mercado Libre | Retail | 88.6 |
| 65 | Bia Saigon | Alcoholic Drinks | 86.0 |
| 66 | Sting | Soft Drinks | 85.8 |
| 67 | Long COVID Europe | Non-profit, public sector & education | 85.4 |
| 68 | Checkers | Retail | 85.1 |
| 69 | Magnum | Food | 84.4 |
| 70 | Deutsche Telekom | Telecoms & Utilities | 80.8 |
| 71 | O Boticario | Toiletries & Cosmetics | 80.5 |
| 72 | Wardah | Toiletries & Cosmetics | 80.5 |
| 72 | BCA Digital | Financial Services | 80.5 |
| 74 | Versuni | Technology & Electronics | 80.4 |
| 75 | Allianz | Financial Services | 80.3 |
| 76 | TFG Limited | Retail | 80.2 |
| 77 | Saudi Esports Federation | Leisure & Entertainment | 80.2 |
| 78 | CarSpa | Automotive | 80.2 |
| 79 | Teknosa | Retail | 80.2 |
| 80 | Abbott | Pharma & Healthcare | 80.0 |
| 81 | Omantel | Telecoms & Utilities | 76.4 |
| 82 | MoreFun Studios | Leisure & Entertainment | 75.6 |
| 83 | Lifebuoy | Pharma & Healthcare | 75.3 |
| 84 | Telstra | Telecoms & Utilities | 74.4 |
| 85 | eBay | Retail | 73.2 |
| 86 | Vietnam Airlines | Transport & Tourism | 72.9 |
| 87 | Comfort | Household & Domestic | 72.6 |
| 88 | Etisalat | Technology & Electronics | 72.4 |
| 89 | L’Enfant Bleu | Non-profit, public sector & education | 71.6 |
| 90 | UltraTech Cement | Business & Industrial | 71.4 |
| 91 | Intel | Technology & Electronics | 71.3 |
| 92 | Hopi | Retail | 68.5 |
| 93 | PT Sasa Inti | Food | 68.4 |
| 94 | Closeup | Toiletries & Cosmetics | 68.4 |
| 95 | Suntory | Alcoholic Drinks | 66.0 |
| 96 | Pizza Hut | Retail | 65.2 |
| 97 | Movistar | Telecoms & Utilities | 64.7 |
| 97 | YPF | Business & Industrial | 64.7 |
| 99 | Bear Brand | Soft Drinks | 64.3 |
| 100 | Snapdragon | Technology & Electronics | 64.2 |
| 101 | Globe Telecom | Telecoms & Utilities | 64.1 |
| 102 | Ensure | Food | 64.1 |
| 103 | TikTok | Media & Publishing | 64.1 |
| 104 | adidas | Clothing & Accessories | 60.6 |
| 105 | Suzuki | Automotive | 60.2 |
| 106 | Ounass | Retail | 60.1 |
| 107 | Pond’s | Toiletries & Cosmetics | 60.1 |
| 108 | DStv | Media & Publishing | 60.1 |
| 108 | Castle Lite | Alcoholic Drinks | 60.1 |
| 110 | Vaseline | Toiletries & Cosmetics | 59.9 |
| 111 | Gatorade | Soft Drinks | 58.4 |
| 112 | Johnnie Walker | Alcoholic Drinks | 57.3 |
| 113 | Miraval Berkshires Resort and Spa | Transport & Tourism | 57.3 |
| 114 | Samsung | Technology & Electronics | 57.0 |
| 115 | UNITED24 | Non-profit, public sector & education | 56.7 |
| 116 | Nestle | Food | 56.2 |
| 117 | L’usine | Food | 56.1 |
| 118 | Wyeth Nutrition | Food | 55.8 |
| 119 | Kinder | Food | 55.0 |
| 120 | Singtel | Telecoms & Utilities | 53.2 |
| 120 | Income Insurance | Financial Services | 53.2 |
| 122 | Ruffles | Food | 52.5 |
| 123 | Kotex | Pharma & Healthcare | 52.4 |
| 124 | Pocari Sweat | Soft Drinks | 52.3 |
| 125 | KazandıRio | Media & Publishing | 52.3 |
| 126 | Hellmann’s | Food | 52.2 |
| 127 | Solo | Toiletries & Cosmetics | 52.1 |
| 128 | Mobily | Telecoms & Utilities | 52.1 |
| 129 | Colgate | Toiletries & Cosmetics | 52.1 |
| 130 | Magnetic Engine | Technology & Electronics | 51.3 |
| 131 | Heinz | Food | 50.8 |
| 132 | PetPace | Technology & Electronics | 50.0 |
| 133 | Vult | Toiletries & Cosmetics | 48.3 |
| 134 | Philadelphia | Food | 48.1 |
| 135 | Procter & Gamble | Household & Domestic | 48.1 |
| 136 | Universal Robina | Food | 48.1 |
| 136 | Kenny Rogers Roasters | Retail | 48.1 |
| 138 | Haidilao | Retail | 47.1 |
| 139 | Saudi German Health | Pharma & Healthcare | 47.1 |
| 140 | Motatos | Retail | 45.4 |
| 141 | Olay | Toiletries & Cosmetics | 45.4 |
| 142 | Maggi | Food | 45.0 |
| 143 | Huggies | Household & Domestic | 44.9 |
| 144 | Dream11 | Leisure & Entertainment | 44.8 |
| 145 | World of Warcraft | Technology & Electronics | 44.4 |
| 146 | Itau | Financial Services | 44.3 |
| 147 | Nivea | Toiletries & Cosmetics | 44.3 |
| 148 | Anghami | Leisure & Entertainment | 44.2 |
| 148 | Dosy | Automotive | 44.2 |
| 150 | Shoprite | Retail | 44.1 |
| 151 | Minute Maid | Soft Drinks | 43.7 |
| 152 | Warner Bros. | Media & Publishing | 43.2 |
| 152 | Sanofi | Pharma & Healthcare | 43.2 |
| 152 | Black & Abroad | Transport & Tourism | 43.2 |
| 155 | Swisse | Food | 42.7 |
| 155 | Jian Ai Elderly Charity Center | Non-profit, public sector & education | 42.7 |
| 157 | Nike | Clothing & Accessories | 42.3 |
| 158 | Migros One | Retail | 41.6 |
| 158 | Kaufland | Retail | 41.6 |
| 160 | Amazon miniTV | Media & Publishing | 41.3 |
| 161 | Cream Silk | Toiletries & Cosmetics | 40.9 |
| 162 | ASDRA | Non-profit, public sector & education | 40.5 |
| 162 | Enterogermina | Pharma & Healthcare | 40.5 |
| 162 | Beldent | Food | 40.5 |
| 165 | Deutsche Bahn | Transport & Tourism | 40.4 |
| 166 | Mashreq | Financial Services | 40.3 |
| 167 | Seda | Toiletries & Cosmetics | 40.3 |
| 167 | Quem Disse, Berenice? | Retail | 40.3 |
| 167 | Mães da Sé | Non-profit, public sector & education | 40.3 |
| 167 | BIS | Food | 40.3 |
| 171 | Enfamil | Food | 40.3 |
| 172 | Skechers | Clothing & Accessories | 40.2 |
| 172 | Sun & Sand Sports | Retail | 40.2 |
| 172 | Home Centre | Retail | 40.2 |
| 172 | Home Box | Household & Domestic | 40.2 |
| 176 | Lipton | Soft Drinks | 40.2 |
| 177 | Saudi Tourism Authority | Non-profit, public sector & education | 40.1 |
| 178 | Xbox | Technology & Electronics | 40.1 |
| 178 | Benny | Food | 40.1 |
| 178 | Geewiz | Retail | 40.1 |
| 181 | Babi Mild | Toiletries & Cosmetics | 40.1 |
| 182 | LÖSEV | Non-profit, public sector & education | 40.1 |
| 182 | Enpara.com | Financial Services | 40.1 |
| 184 | Paramount | Media & Publishing | 40.1 |
| 184 | Ultra Liquors | Retail | 40.1 |
| 184 | Savanna | Alcoholic Drinks | 40.1 |
| 184 | Nando’s | Retail | 40.1 |
| 188 | FWD Group | Finacial Services | 40.0 |
| 189 | FE Credit | Financial Services | 40.0 |
| 190 | Abdul Latif Jameel Motors | Automotive | 40.0 |
| 190 | Jawwy | Telecoms & Utilities | 40.0 |
| 192 | Daha Daha | Retail | 38.2 |
| 193 | Pepsodent | Toiletries & Cosmetics | 37.2 |
| 194 | Arçelik | Household & Domestic | 37.1 |
| 195 | Fanta | Soft Drinks | 37.1 |
| 196 | Bepanthen | Pharma & Healthcare | 36.3 |
| 197 | Purina | Household & Domestic | 36.2 |
| 198 | Saudia | Transport & Tourism | 36.2 |
| 199 | Vestel | Household & Domestic | 36.0 |
| 200 | Therabreath | Toiletries & Cosmetics | 35.9 |
| 201 | Anzen Health | Pharma & Healthcare | 35.0 |
| 202 | FOTILE | Technology & Electronics | 34.8 |
| 203 | HP | Technology & Electronics | 34.7 |
| 204 | Skittles | Food | 34.5 |
| 205 | FILA | Clothing & Accessories | 34.2 |
| 205 | FamilyMart | Retail | 34.2 |
| 207 | Horlicks | Soft Drinks | 34.0 |
| 208 | SOFY | Toiletries & Cosmetics | 33.5 |
| 209 | Betek Boya | Household & Domestic | 33.0 |
| 210 | Lancôme | Toiletries & Cosmetics | 32.5 |
| 211 | YOY | Financial Services | 32.4 |
| 211 | Fratelli Branca | Alcoholic Drinks | 32.4 |
| 213 | Receitas Nestlé | Food | 32.2 |
| 213 | Fiat | Automotive | 32.2 |
| 215 | Sunlight | Household & Domestic | 32.2 |
| 216 | AvaTrade | Financial Services | 32.2 |
| 216 | Arla Foods | Food | 32.2 |
| 216 | Egypt Tourism Authority | Non-profit, public sector & education | 32.2 |
| 219 | TRESemme | Toiletries & Cosmetics | 32.2 |
| 220 | Dacia | Automotive | 32.1 |
| 221 | LUX | Toiletries & Cosmetics | 32.1 |
| 222 | Maybelline | Toiletries & Cosmetics | 32.1 |
| 223 | Bilyoner | Leisure & Entertainment | 32.1 |
| 224 | Tinkies | Food | 32.0 |
| 224 | Dentsu | Business & Industrial | 32.0 |
| 224 | Fatti’s & Moni’s | Food | 32.0 |
| 227 | TM | Telecoms & Utilities | 32.0 |
| 228 | Pharmaton | Pharma & Healthcare | 32.0 |
| 229 | Ithra | Leisure & Entertainment | 32.0 |
| 230 | Bosch | Technology & Electronics | 31.8 |
| 231 | P/S | Toiletries & Cosmetics | 31.6 |
| 232 | JioCinema | Media & Publishing | 30.7 |
| 233 | Starbucks | Retail | 29.7 |
| 234 | Yapi Kredi Bank | Financial Services | 29.1 |
| 235 | Privateer | Healthcare | 28.8 |
| 235 | Volkswagen | Automotive | 28.8 |
| 237 | BOSS Coffee | Soft Drinks | 28.5 |
| 238 | Visa | Financial Services | 28.3 |
| 239 | HDFC Bank | Financial Services | 28.3 |
| 240 | Pocky | Food | 28.2 |
| 240 | Ultrajaya | Food | 28.2 |
| 240 | Godrej | Business & Industrial | 28.2 |
| 243 | SuperFresh | Food | 28.2 |
| 244 | HALEON | Pharma & Healthcare | 28.2 |
| 245 | First Abu Dhabi Bank | Financial Services | 28.1 |
| 246 | SPAR | Retail | 28.0 |
| 246 | Capitec Bank | Financial Services | 28.0 |
| 248 | Sumsub | Technology & Electronics | 26.6 |
| 249 | Bank of America | Financial Services | 25.9 |
| 250 | Synear | Food | 25.6 |
| 250 | Ambrosial | Food | 25.6 |
| 250 | Bactroban | Pharma & Healthcare | 25.6 |
| 250 | FLIXONASE | Pharma & Healthcare | 25.6 |
| 250 | GEELY | Automotive | 25.6 |
| 255 | Domex | Household & Domestic | 25.6 |
| 256 | Teh Botol | Soft Drinks | 25.0 |
| 257 | VPBANK | Financial Services | 24.9 |
| 258 | Australian Organ and Tissue Authority (OTA) | Non-profit, public sector & education | 24.4 |
| 259 | Hiki | Media & Publishing | 24.3 |
| 260 | MODO | Financial Services | 24.3 |
| 260 | H2Oh! | Soft Drinks | 24.3 |
| 262 | Sunfeast Dark Fantasy | Food | 24.2 |
| 262 | Thums Up | Soft Drinks | 24.2 |
| 262 | Royal Stag Barrel Select | Alcoholic Drinks | 24.2 |
| 262 | ITC Master Chef | Food | 24.2 |
| 262 | CaratLane | Retail | 24.2 |
| 262 | Aashirvaad | Food | 24.2 |
| 268 | ALDI | Retail | 24.2 |
| 269 | Absolut | Alcoholic Drinks | 24.2 |
| 270 | Chupa Chups | Food | 24.2 |
| 271 | Sadia | Food | 24.2 |
| 272 | Pantene | Toiletries & Cosmetics | 24.2 |
| 272 | MD Entertainment | Media & Publishing | 24.2 |
| 272 | Multi Bintang | Alcoholic Drinks | 24.2 |
| 272 | Chitato | Food | 24.2 |
| 272 | Cap Panda | Soft Drinks | 24.2 |
| 272 | Kahf | Toiletries & Cosmetics | 24.2 |
| 272 | Biznet | Telecoms & Utilities | 24.2 |
| 272 | Hansaplast | Toiletries & Cosmetics | 24.2 |
| 280 | Türkiye İş Bankası | Financial Services | 24.1 |
| 281 | İçim | Food | 24.1 |
| 282 | Dettol | Household & Domestic | 24.1 |
| 283 | Spotify | Media & Publishing | 24.1 |
| 284 | Thai Life Insurance | Financial Services | 24.1 |
| 284 | Ayudhya Capital | Financial Services | 24.1 |
| 284 | Central Department Store | Retail | 24.1 |
| 287 | Sırma | Soft Drinks | 24.1 |
| 287 | Evyap | Household & Domestic | 24.1 |
| 289 | IHG Hotels & Resorts | Transport & Tourism | 24.1 |
| 290 | Reboost Energy | Soft Drinks | 24.0 |
| 291 | TNT | Media & Publishing | 24.0 |
| 291 | BeautyHub PRO | Toiletries & Cosmetics | 24.0 |
| 293 | Wink Hotels | Transport & Tourism | 24.0 |
| 293 | Nestlé NAN | Food | 24.0 |
| 293 | Telfast | Pharma & Healthcare | 24.0 |
| 296 | Zain | Telecoms & Utilities | 24.0 |
| 297 | New Hampshire Division of Travel and Tourism Development | Transport & Tourism | 22.3 |
| 298 | Campbell’s | Food | 21.6 |
| 299 | Volvo | Automotive | 21.1 |
| 300 | Coke Studio | Media & Publishing | 20.2 |
| 301 | Lacta | Food | 20.1 |
| 301 | Vicks | Pharma & Healthcare | 20.1 |
| 303 | Pristine8.6+ | Soft Drinks | 20.1 |
| 303 | Allo Bank | Financial Services | 20.1 |
| 305 | 7Up | Soft Drinks | 20.1 |
| 306 | Anglo American | Business & Industrial | 20.0 |
| 306 | Absa Bank | Financial Services | 20.0 |
| 306 | Sasol | Telecoms & Utilities | 20.0 |
| 306 | BMW | Automotive | 20.0 |
| 310 | Shikhar | Media & Publishing | 20.0 |
| 311 | Gold Peak | Soft Drinks | 18.6 |
| 312 | Authentic Tea House | Soft Drinks | 17.7 |
| 312 | Far EasTone | Telecoms & Utilities | 17.7 |
| 312 | Dulux | Household & Domestic | 17.7 |
| 315 | Progressive Insurance | Financial Services | 17.3 |
| 315 | Ally Financial | Financial Services | 17.3 |
| 315 | Aspirin | Pharma & Healthcare | 17.3 |
| 318 | meituan | Retail | 17.1 |
| 318 | XIAOHONGSHU | Media & Publishing | 17.1 |
| 318 | Sheveu | Toiletries & Cosmetics | 17.1 |
| 318 | Cotti Coffee | Retail | 17.1 |
| 318 | Honor | Technology & Electronics | 17.1 |
| 318 | JD.com | Retail | 17.1 |
| 318 | Estee Lauder | Toiletries & Cosmetics | 17.1 |
| 318 | Elevit | Pharma & Healthcare | 17.1 |
| 318 | Stride | Food | 17.1 |
| 327 | Tata Starbucks | Retail | 16.9 |
| 328 | Ministry of Tourism Indonesia | Transport & Tourism | 16.9 |
| 329 | Stimorol | Food | 16.7 |
| 329 | Meta | Media & Publishing | 16.7 |
| 331 | Toyota | Automotive | 16.6 |
| 332 | Ak Portföy | Financial Services | 16.5 |
| 333 | BONAFONT | Soft Drinks | 16.2 |
| 333 | Cerveceria y Malteria Quilmes | Alcoholic Drinks | 16.2 |
| 335 | Levi’s | Clothing & Accessories | 16.2 |
| 335 | Tata Motors | Automotive | 16.2 |
| 335 | Swiggy | Retail | 16.2 |
| 335 | Sun Pharma | Pharma & Healthcare | 16.2 |
| 335 | Bombay Shaving Company | Toiletries & Cosmetics | 16.2 |
| 335 | Hero MotoCorp | Automotive | 16.2 |
| 341 | REWE | Retail | 16.2 |
| 341 | Ring | Technology & Electronics | 16.2 |
| 341 | Heide Park Resort | Leisure & Entertainment | 16.2 |
| 341 | Alpro | Soft Drinks | 16.2 |
| 345 | Dubai Holding Real Estate | Business & Industrial | 16.1 |
| 346 | Veja | Household & Domestic | 16.1 |
| 346 | Neutrogena | Toiletries & Cosmetics | 16.1 |
| 346 | Tupi | Automotive | 16.1 |
| 346 | Dorflex | Pharma & Healthcare | 16.1 |
| 350 | Make Over | Toiletries & Cosmetics | 16.1 |
| 350 | Ooredoo | Telecoms & Utilities | 16.1 |
| 350 | PT Genero Pharmaceuticals | Pharma & Healthcare | 16.1 |
| 350 | Red Bell | Food | 16.1 |
| 350 | LACTOGROW | Food | 16.1 |
| 350 | Bliblimart | Retail | 16.1 |
| 350 | Head & Shoulders | Toiletries & Cosmetics | 16.1 |
| 350 | Bank Jago | Financial Services | 16.1 |
| 350 | Aqua | Soft Drinks | 16.1 |
| 359 | Mentos | Food | 16.1 |
| 359 | Sony Corporation | Technology & Electronics | 16.1 |
| 361 | CP-Meiji | Food | 16.0 |
| 362 | Calvé | Food | 16.0 |
| 363 | Mzansi Magic | Telecoms & Utilities | 16.0 |
| 363 | kykNET | Telecoms & Utilities | 16.0 |
| 363 | RE/MAX | Business & Industrial | 16.0 |
| 363 | Corona | Alcoholic Drinks | 16.0 |
| 367 | Nutriboost | Soft Drinks | 16.0 |
| 367 | Vinamilk | Food | 16.0 |
| 369 | Amstel | Alcoholic Drinks | 14.0 |
| 370 | FairPrice Group | Retail | 13.3 |
| 371 | Kia | Automotive | 13.2 |
| 372 | Garnier | Toiletries & Cosmetics | 13.0 |
| 373 | Morgan Stanley | Financial Services | 13.0 |
| 373 | Gushers | Food | 13.0 |
| 375 | Mountain Dew | Soft Drinks | 12.9 |
| 376 | Laif | Pharma & Healthcare | 12.5 |
| 376 | Lenovo | Technology & Electronics | 12.5 |
| 378 | Snickers | Food | 12.5 |
| 379 | Tiger Beer | Alcoholic Drinks | 12.4 |
| 380 | Netflix | Media & Publishing | 12.1 |
| 380 | HSBC | Financial Services | 12.1 |
| 382 | Yippee! | Food | 12.1 |
| 383 | ExxonMobil | Automotive | 12.1 |
| 384 | PediaSure | Soft Drinks | 12.1 |
| 384 | Axis Bank | Financial Services | 12.1 |
| 386 | Al-Futtaim | Retail | 12.1 |
| 386 | BYD | Automotive | 12.1 |
| 388 | Bubbaloo | Food | 12.1 |
| 388 | Brasilprev | Financial Services | 12.1 |
| 388 | Eskibon | Food | 12.1 |
| 391 | PZ Cussons | Toiletries & Cosmetics | 12.1 |
| 391 | Dilan | Food | 12.1 |
| 391 | Frisian Flag | Soft Drinks | 12.1 |
| 391 | Bango | Food | 12.1 |
| 395 | Cornetto | Food | 12.1 |
| 396 | Kenvue | Pharma & Healthcare | 12.1 |
| 397 | Tavuk Dünyası | Retail | 12.0 |
| 397 | Garanti BBVA | Financial Services | 12.0 |
| 397 | Eti | Food | 12.0 |
| 397 | Elidor | Toiletries & Cosmetics | 12.0 |
| 401 | Sanlam | Financial Services | 12.0 |
| 402 | Nido | Soft Drinks | 12.0 |
| 403 | Acecook | Food | 12.0 |
| 404 | Vim | Toiletries & Cosmetics | 10.0 |
| 405 | Tourism Australia | Transport & Tourism | 9.4 |
| 406 | NutriChoice | Food | 9.0 |
| 407 | Devassa | Alcoholic Drinks | 9.0 |
| 408 | 20th Century Studios | Media & Publishing | 8.9 |
| 408 | Health Promotion Board | Non-profit, public sector & education | 8.9 |
| 410 | Mobile Premier League | Leisure & Entertainment | 8.6 |
| 410 | National Football League | Leisure & Entertainment | 8.6 |
| 412 | Xiaomi | Technology & Electronics | 8.5 |
| 412 | Shiny Meadow | Soft Drinks | 8.5 |
| 412 | Liushen | Toiletries & Cosmetics | 8.5 |
| 412 | The Singleton | Alcoholic Drinks | 8.5 |
| 412 | WALKHERO | Technology & Electronics | 8.5 |
| 412 | VIPShop | Retail | 8.5 |
| 412 | Lee Kum Kee | Food | 8.5 |
| 412 | Healthcare Co., Ltd | Household & Domestic | 8.5 |
| 412 | Kao Corporation | Toiletries & Cosmetics | 8.5 |
| 412 | adidas Originals | Clothing & Accessories | 8.5 |
| 412 | -196 | Soft Drinks | 8.5 |
| 412 | Caltrate | Pharma & Healthcare | 8.5 |
| 412 | 3CE | Toiletries & Cosmetics | 8.5 |
| 412 | Bisco | Food | 8.5 |
| 412 | Ice Dew | Soft Drinks | 8.5 |
| 412 | ECOVACS | Technology & Electronics | 8.5 |
| 428 | Big C | Retail | 8.4 |
| 429 | Brand USA | Transport & Tourism | 8.3 |
| 429 | Al’Fez | Food | 8.3 |
| 429 | ITV | Media & Publishing | 8.3 |
| 432 | TaDa Delivery | Retail | 8.1 |
| 432 | Marias Gamesa | Food | 8.1 |
| 432 | Milka | Food | 8.1 |
| 432 | ICBC Mall | Retail | 8.1 |
| 432 | Carefree | Toiletries & Cosmetics | 8.1 |
| 432 | GSK | Pharma & Healthcare | 8.1 |
| 438 | Matter | Automotive | 8.1 |
| 438 | MakeMyTrip | Transport & Tourism | 8.1 |
| 438 | Noise | Technology & Electronics | 8.1 |
| 438 | Himalaya Wellness | Toiletries & Cosmetics | 8.1 |
| 442 | Miles & More | Transport & Tourism | 8.1 |
| 442 | IKEA | Retail | 8.1 |
| 444 | Vakifbank | Financial Services | 8.1 |
| 444 | Domestos | Household & Domestic | 8.1 |
| 444 | Dubai Holding Entertainment | Leisure & Entertainment | 8.1 |
| 447 | OFF! | Household & Domestic | 8.1 |
| 447 | Bauducco | Food | 8.1 |
| 449 | Molto | Food | 8.1 |
| 449 | Pop Mie | Food | 8.1 |
| 449 | Rinso | Household & Domestic | 8.1 |
| 449 | Amar Bank | Financial Services | 8.1 |
| 449 | EIGER Adventure | Retail | 8.1 |
| 449 | Darya Varia | Pharma & Healthcare | 8.1 |
| 449 | Bluebird | Transport & Tourism | 8.1 |
| 449 | Indomie | Food | 8.1 |
| 449 | Bank Saqu | Financial Services | 8.1 |
| 449 | DBS Bank | Financial Services | 8.1 |
| 449 | Ellips | Toiletries & Cosmetics | 8.1 |
| 460 | Nissan | Automotive | 8.0 |
| 460 | Ras al Khaimah Tourism Development Authority | Non-profit, public sector & education | 8.0 |
| 460 | du | Telecoms & Utilities | 8.0 |
| 463 | Karaca | Retail | 8.0 |
| 464 | Upstream | Technology & Electronics | 8.0 |
| 464 | Jolly Jus | Food | 8.0 |
| 464 | John Deere | Financial Services | 8.0 |
| 464 | Geisha | Toiletries & Cosmetics | 8.0 |
| 468 | Vitamilk | Soft Drinks | 8.0 |
| 468 | Hong Kong Tourism Board | Transport & Tourism | 8.0 |
| 470 | Sabancı University | Non-profit, public sector & education | 8.0 |
| 470 | Sephora | Toiletries & Cosmetics | 8.0 |
| 470 | Supradyn | Pharma & Healthcare | 8.0 |
| 470 | Azmüsebat | Toiletries & Cosmetics | 8.0 |
| 470 | Carte d’Or | Food | 8.0 |
| 470 | Akbank | Financial Services | 8.0 |
| 470 | HAYTAP | Non-profit, public sector & education | 8.0 |
| 470 | Kimberly-Clark | Pharma & Healthcare | 8.0 |
| 470 | Amazon Prime | Media & Publishing | 8.0 |
| 470 | Decathlon | Retail | 8.0 |
| 480 | Makro | Retail | 8.0 |
| 480 | MTN | Telecoms & Utilities | 8.0 |
| 480 | Shield | Toiletries & Cosmetics | 8.0 |
| 480 | Builders | Retail | 8.0 |
| 484 | MAC Cosmetics | Toiletries & Cosmetics | 8.0 |
| 484 | Cleanipedia | Media & Publishing | 8.0 |
| 486 | Vietjet Air | Transport & Tourism | 8.0 |
| 486 | Ninja | Household & Domestic | 8.0 |
| 486 | Vietnam Satellite Digital Television | Media & Publishing | 8.0 |
| 489 | Manga Productions | Leisure & Entertainment | 8.0 |
| 489 | Saudi Exports Development Authority | Non-profit, public sector & education | 8.0 |
| 489 | Chuck E. Cheese | Retail | 8.0 |
| 489 | Almajdouie Holding | Business & Industrial | 8.0 |
| 489 | Igloo | Food | 8.0 |
| 494 | OMG | Toiletries & Cosmetics | 5.0 |
| 494 | Ninho | Soft Drinks | 5.0 |
| 494 | Olips | Food | 5.0 |
| 494 | Rhinocort | Pharma & Healthcare | 5.0 |
| 494 | Chan Luu | Clothing & Accessories | 5.0 |
| 499 | Surf | Household & Domestic | 4.4 |
| 499 | Tata | Household & Domestic | 4.4 |
| 499 | Tân Hiệp Phát | Soft Drinks | 4.4 |
| 499 | Saigon Eye Hospital | Pharma & Healthcare | 4.4 |
| 499 | Viettel Telecom | Telecoms & Utilities | 4.4 |
| 499 | Mother Dairy | Food | 4.4 |
| 499 | Red Bull | Soft Drinks | 4.4 |
| 499 | Hoegaarden | Alcoholic Drinks | 4.4 |
| 499 | Jaguar Land Rover | Automotive | 4.4 |
| 499 | Edelweiss Beer | Alcoholic Drinks | 4.4 |
| 499 | Ahaglow | Toiletries & Cosmetics | 4.4 |
| 499 | Kiehl’s | Toiletries & Cosmetics | 4.4 |
| 511 | Mast-Jagermeister | Alcoholic Drinks | 4.3 |
| 511 | Wellstar Health System | Non-profit, public sector & education | 4.3 |
| 511 | Truecaller | Media & Publishing | 4.3 |
| 511 | Kansas City Royals | Leisure & Entertainment | 4.3 |
| 511 | CenterWell | Pharma & Healthcare | 4.3 |
| 511 | AT&T | Telecoms & Utilities | 4.3 |
| 517 | JDE Peet’s | Soft Drinks | 4.2 |
| 518 | La Serenísima Clásico | Food | 4.0 |
| 518 | Sinuberase | Pharma & Healthcare | 4.0 |
| 518 | Tuenti | Telecoms & Utilities | 4.0 |
| 518 | Dulcolax | Pharma & Healthcare | 4.0 |
| 518 | Cindor | Soft Drinks | 4.0 |
| 518 | JEEP | Automotive | 4.0 |
| 518 | Fernet-Branca | Alcoholic Drinks | 4.0 |
| 525 | Nickelodeon | Media & Publishing | 4.0 |
| 525 | Zoya | Retail | 4.0 |
| 525 | Kotak Mahindra Bank | Financial Services | 4.0 |
| 525 | Land Rover | Automotive | 4.0 |
| 525 | Motilal Oswal | Financial Services | 4.0 |
| 525 | Chhanv Foundation | Non-profit, public sector & education | 4.0 |
| 525 | H&M | Retail | 4.0 |
| 525 | Kellogg’s | Food | 4.0 |
| 525 | Cargill | Food | 4.0 |
| 525 | Amazon MX Player | Media & Publishing | 4.0 |
| 525 | Harpic | Household & Domestic | 4.0 |
| 525 | Imperial Blue | Alcoholic Drinks | 4.0 |
| 525 | Aditya Birla Group | Business & Industrial | 4.0 |
| 525 | Jeevansathi | Leisure & Entertainment | 4.0 |
| 539 | Yakult | Soft Drinks | 4.0 |
| 539 | congstar | Telecoms & Utilities | 4.0 |
| 539 | Arte | Media & Publishing | 4.0 |
| 539 | InfectoPharm | Pharma & Healthcare | 4.0 |
| 539 | Fastic | Media & Publishing | 4.0 |
| 544 | Kerevitaş | Food | 4.0 |
| 544 | Hepsiburada | Retail | 4.0 |
| 544 | Cerezza | Food | 4.0 |
| 544 | Kamal Osman Jamjoom Group | Retail | 4.0 |
| 548 | Mercado Pago | Financial Services | 4.0 |
| 548 | Kopenhagen | Food | 4.0 |
| 548 | Nestlé Aveia | Food | 4.0 |
| 548 | Listerine | Toiletries & Cosmetics | 4.0 |
| 548 | SBP | Household & Domestic | 4.0 |
| 548 | Toddynho | Soft Drinks | 4.0 |
| 548 | Trident | Food | 4.0 |
| 548 | Ballantine’s | Alcoholic Drinks | 4.0 |
| 548 | Hospital Israelita Albert Einstein | Pharma & Healthcare | 4.0 |
| 548 | Citroën | Automotive | 4.0 |
| 548 | Carmed | Toiletries & Cosmetics | 4.0 |
| 548 | Bradesco Seguros | Financial Services | 4.0 |
| 548 | Cheetos | Food | 4.0 |
| 548 | Chevrolet | Automotive | 4.0 |
| 548 | Instituto Mulher em Construção | Non-profit, public sector & education | 4.0 |
| 548 | Club Social | Food | 4.0 |
| 548 | Bom Ar | Household & Domestic | 4.0 |
| 548 | Elma Chips | Food | 4.0 |
| 566 | UNIQLO | Retail | 4.0 |
| 566 | Telkomsel | Telecoms & Utilities | 4.0 |
| 566 | Singapore Airlines | Transport & Tourism | 4.0 |
| 566 | Wipol | Household & Domestic | 4.0 |
| 566 | OCBC Indonesia | Financial Services | 4.0 |
| 566 | Autan | Pharma & Healthcare | 4.0 |
| 566 | Gudang Garam | Nicotine | 4.0 |
| 566 | AIA | Financial Services | 4.0 |
| 566 | DKT Indonesia | Non-profit, public sector & education | 4.0 |
| 566 | Betadine | Pharma & Healthcare | 4.0 |
| 566 | Bioré | Toiletries & Cosmetics | 4.0 |
| 566 | Hewlett Packard Enterprise | Technology & Electronics | 4.0 |
| 566 | Bank Mandiri | Financial Services | 4.0 |
| 566 | ERHA | Toiletries & Cosmetics | 4.0 |
| 580 | Wego | Transport & Tourism | 4.0 |
| 580 | Glow & Lovely | Toiletries & Cosmetics | 4.0 |
| 580 | Dubai Design District | Business & Industrial | 4.0 |
| 583 | PTT Public Company Limited | Telecoms & Utilities | 4.0 |
| 583 | Electricity Generating Authority of Thailand | Telecoms & Utilities | 4.0 |
| 583 | Glico | Food | 4.0 |
| 586 | Nespresso | Soft Drinks | 4.0 |
| 586 | LifeCell | Toiletries & Cosmetics | 4.0 |
| 586 | Kız Başına | Non-profit, public sector & education | 4.0 |
| 586 | Pril | Household & Domestic | 4.0 |
| 586 | Renault | Automotive | 4.0 |
| 586 | Odeabank | Financial Services | 4.0 |
| 586 | sahibinden.com | Retail | 4.0 |
| 586 | Şölen | Food | 4.0 |
| 586 | Yataş | Household & Domestic | 4.0 |
| 586 | Mercedes-Benz | Automotive | 4.0 |
| 586 | First Chewing Gum | Food | 4.0 |
| 586 | Banvit | Food | 4.0 |
| 586 | ING Bank | Financial Services | 4.0 |
| 586 | Eczacıbasi İlac Pazarlama | Pharma & Healthcare | 4.0 |
| 586 | BitHero | Financial Services | 4.0 |
| 586 | Bepanthol | Pharma & Healthcare | 4.0 |
| 586 | Çizmeci Time | Food | 4.0 |
| 603 | YouTube | Media & Publishing | 4.0 |
| 603 | WPP Stream | Non-profit, public sector & education | 4.0 |
| 603 | SA Rugby | Leisure & Entertainment | 4.0 |
| 603 | Centre for Analytics and Behavioural Change | Non-profit, public sector & education | 4.0 |
| 607 | Personal Collection | Retail | 4.0 |
| 607 | MPT Mobility | Transport & Tourism | 4.0 |
| 607 | UnionBank | Financial Services | 4.0 |
| 607 | Rebisco | Food | 4.0 |
| 607 | Hershey’s | Food | 4.0 |
| 607 | Avon | Toiletries & Cosmetics | 4.0 |
| 607 | Bonakid | Soft Drinks | 4.0 |
| 614 | Marico | Toiletries & Cosmetics | 4.0 |
| 614 | Larue | Alcoholic Drinks | 4.0 |
| 614 | Friso | Food | 4.0 |
| 614 | Kasikornbank | Financial Services | 4.0 |
| 614 | Highlands Coffee | Retail | 4.0 |
| 614 | Eucerin | Toiletries & Cosmetics | 4.0 |
MMA Global SMARTIES
Business Impact Index
Top Networks – Global
| Rank | Agency network | Holding company | Points |
| 1 | Mindshare Worldwide | WPP | 1373.2 |
| 2 | EssenceMediacom | WPP | 1123.6 |
| 3 | Leo Burnett | Publicis Groupe | 864.7 |
| 4 | GroupM | WPP | 862.7 |
| 5 | Ogilvy | WPP | 809.5 |
| 6 | IPG Mediabrands | Interpublic Group | 805.2 |
| 7 | VML | WPP | 728.8 |
| 8 | Wavemaker | WPP | 709.0 |
| 9 | PHD Worldwide | Omnicom Group | 694.4 |
| 10 | Publicis Worldwide | Publicis Groupe | 669.9 |
| 11 | Dentsu International | Dentsu | 638.2 |
| 12 | OMD Worldwide | Omnicom Group | 624.5 |
| 13 | Spark Foundry | Publicis Groupe | 456.5 |
| 14 | Havas Media Group | Havas Group | 446.5 |
| 15 | Zenith | Publicis Groupe | 405.9 |
| 16 | MullenLowe Group | Interpublic Group | 271.1 |
| 17 | Publicis Media | Publicis Groupe | 263.0 |
| 18 | Serviceplan | 239.6 | |
| 19 | Starcom | Publicis Groupe | 208.6 |
| 20 | DDB Worldwide | Omnicom Group | 168.8 |
| 21 | Omnicom Media Group | Omnicom Group | 164.2 |
| 22 | TBWA Worldwide | Omnicom Group | 149.7 |
| 23 | BBDO Worldwide | Omnicom Group | 145.5 |
| 24 | Future Creative Network | 145.2 | |
| 25 | Hakuhodo | Hakuhodo DY Group | 122.4 |
| 26 | McCann Worldgroup | Interpublic Group | 116.8 |
| 27 | T&P | WPP | 104.6 |
| 28 | Monks | 96.9 | |
| 29 | LEO Digital Network | 85.4 | |
| 30 | BBH | Publicis Groupe | 81.5 |
| 31 | Accenture Song | Accenture | 80.5 |
| 31 | GUT | 80.5 | |
| 33 | M&C Saatchi | 68.8 | |
| 34 | Cheil Worldwide | 52.1 | |
| 35 | BlueMedia | 51.3 | |
| 36 | FCB | Interpublic Group | 48.4 |
| 37 | Havas Creative Group | Havas Group | 44.6 |
| 38 | AKQA | WPP | 44.1 |
| 39 | Extend Group | 40.2 | |
| 40 | MetropolitanRepublic | 40.1 | |
| 40 | Point Group | 40.1 | |
| 42 | RealWorks | 32.2 | |
| 43 | Enero Group | 32.1 | |
| 44 | Avatar Agency Group | 29.1 | |
| 45 | Saatchi & Saatchi | Publicis Groupe | 28.9 |
| 46 | FSB Holding | 24.2 | |
| 47 | FAB | 24.2 | |
| 48 | Volare Advertising Network | 16.9 | |
| 49 | thenetworkone | 16.2 | |
| 50 | Digitas | Publicis Groupe | 16.0 |
| 51 | 72andSunny | Stagwell | 13.0 |
| 52 | Stink Group | 12.5 | |
| 53 | Allison | Stagwell | 12.1 |
| 54 | Inside Ideas | 12.0 | |
| 55 | MSLGroup | Publicis Groupe | 8.6 |
| 56 | The Brandtech Group | 8.4 | |
| 57 | MMGY Global | 8.3 | |
| 58 | Goldbach Group | 8.1 | |
| 59 | DAC | Hakuhodo DY Group | 8.1 |
| 60 | Porter Novelli | Omnicom Group | 8.0 |
| 61 | YouNet Group | 4.4 | |
| 62 | Mutato | 4.0 |
MMA Global SMARTIES
Business Impact Index
Top advertisers – Global
| Rank | Advertiser | Points |
| 1 | Unilever | 2604.0 |
| 2 | PepsiCo | 1127.0 |
| 3 | Nestle | 966.1 |
| 4 | Mondelez International | 951.2 |
| 5 | The Coca-Cola Company | 681.3 |
| 6 | McDonald’s | 408.6 |
| 7 | Government of Saudi Arabia | 369.2 |
| 8 | Grab | 347.1 |
| 9 | Reckitt | 338.2 |
| 10 | L’Oréal | 289.0 |
| 11 | Yum! Brands | 278.9 |
| 12 | Heineken | 277.5 |
| 13 | Alphabet | 240.2 |
| 14 | Almarai | 230.4 |
| 15 | Vodafone | 224.9 |
| 16 | Mastercard | 210.7 |
| 17 | Samsung | 210.5 |
| 18 | BP | 204.6 |
| 19 | Koç Holding | 201.4 |
| 20 | Amazon | 182.3 |
| 21 | Sanofi | 181.0 |
| 22 | Eczacibasi Holding | 177.3 |
| 23 | Grupo Boticário | 169.1 |
| 24 | Pepkor | 160.4 |
| 25 | The Ford Motor Company | 156.6 |
| 26 | Abbott | 156.1 |
| 27 | Procter & Gamble | 153.9 |
| 28 | Miral Asset Management | 152.9 |
| 29 | KIRKBI | 137.6 |
| 30 | Shoprite Holdings | 129.2 |
| 31 | Volkswagen Group | 126.4 |
| 32 | Paragon Technology and Innovation | 125.8 |
| 33 | Vingroup | 124.7 |
| 34 | Ceconomy | 122.0 |
| 34 | Dimes | 122.0 |
| 36 | Turkish Airlines | 117.7 |
| 37 | Government of United Arab Emirates | 116.7 |
| 38 | Sony | 113.4 |
| 39 | LC Waikiki | 112.4 |
| 40 | Tiger Brands | 112.2 |
| 41 | Shell | 109.5 |
| 42 | Kimberly-Clark | 105.4 |
| 43 | Anheuser-Busch InBev | 104.8 |
| 44 | Sabancı Holding | 104.7 |
| 45 | Anadolu Grubu | 104.3 |
| 46 | Restaurant Brands International | 104.3 |
| 47 | Suntory | 103.0 |
| 48 | Britannia Industries | 101.1 |
| 49 | Kraft Heinz Company | 98.9 |
| 50 | Djarum | 96.6 |
| 51 | Globe Telecom | 96.1 |
| 52 | Bayer Group | 95.2 |
| 53 | National Library Board | 94.4 |
| 54 | Standard Bank Group | 93.3 |
| 55 | Mercado Libre | 92.6 |
| 56 | King Faisal Specialist Hospital & Research Centre | 92.2 |
| 57 | MultiChoice | 92.1 |
| 58 | STC Group | 92.1 |
| 59 | Orange | 91.6 |
| 60 | Haleon | 88.0 |
| 61 | ThaiBev | 86.0 |
| 62 | Long COVID Europe | 85.4 |
| 63 | Government of Vietnam | 85.3 |
| 64 | ITC | 84.8 |
| 65 | Deutsche Telekom | 84.8 |
| 66 | Versuni | 80.4 |
| 67 | Landmark Group | 80.4 |
| 68 | Allianz | 80.3 |
| 69 | TFG Limited | 80.2 |
| 70 | Saudi Esports Federation | 80.2 |
| 71 | Clifford Regenbaum | 80.2 |
| 72 | Government of Oman | 76.4 |
| 73 | Tencent | 75.6 |
| 74 | Aditya Birla Group | 75.4 |
| 75 | Telstra | 74.4 |
| 76 | eBay | 73.2 |
| 77 | Beiersdorf | 72.4 |
| 78 | L’Enfant Bleu | 71.6 |
| 79 | Intel | 71.3 |
| 80 | adidas | 69.1 |
| 81 | Telefonica | 68.8 |
| 82 | Boyner Holding | 68.5 |
| 83 | PT Sasa Inti | 68.4 |
| 84 | Government of Singapore | 66.1 |
| 85 | Diageo | 65.9 |
| 86 | VPBank | 64.9 |
| 87 | Government of Argentina | 64.7 |
| 88 | Danone | 64.5 |
| 89 | Qualcomm | 64.2 |
| 90 | ByteDance | 64.1 |
| 91 | Suzuki | 60.2 |
| 92 | Al Tayer Group | 60.1 |
| 93 | Government of China | 57.6 |
| 94 | Hyatt | 57.3 |
| 95 | Government of Ukraine | 56.7 |
| 96 | Toyota Motor Corporation | 56.6 |
| 97 | Pernod Ricard | 56.5 |
| 98 | Ferrero International | 55.0 |
| 99 | Income Insurance | 53.2 |
| 100 | Otsuka Holdings | 52.3 |
| 101 | Mobily | 52.1 |
| 102 | Colgate-Palmolive Company | 52.1 |
| 103 | Kuaishou | 51.3 |
| 104 | PetPace | 50.0 |
| 105 | JG Summit Holdings | 48.1 |
| 105 | Berjaya Corporation | 48.1 |
| 107 | Haidilao | 47.1 |
| 108 | Saudi German Health | 47.1 |
| 109 | Mars | 47.0 |
| 110 | Geely | 46.7 |
| 111 | Starbucks | 46.6 |
| 112 | Tata Group | 46.0 |
| 113 | Matsmart | 45.4 |
| 114 | Dream Sports | 44.8 |
| 115 | Activision Blizzard | 44.4 |
| 116 | Itau Unibanco | 44.3 |
| 117 | Anghami | 44.2 |
| 117 | Dosy | 44.2 |
| 119 | Paramount Global | 44.1 |
| 120 | Black & Abroad | 43.2 |
| 120 | Warner Bros. Discovery | 43.2 |
| 122 | Biostime Pharmaceuticals | 42.7 |
| 122 | Jian Ai Elderly Charity Center | 42.7 |
| 124 | Nike | 42.3 |
| 125 | Migros Ticaret A.Ş | 41.6 |
| 125 | Schwarz Gruppe | 41.6 |
| 127 | ASDRA | 40.5 |
| 128 | Deutsche Bahn | 40.4 |
| 129 | Stellantis | 40.3 |
| 130 | Mashreq | 40.3 |
| 131 | Mães da Sé | 40.3 |
| 132 | Salim Group | 40.3 |
| 133 | Perfetti Van Melle | 40.2 |
| 134 | Yıldız Holding | 40.2 |
| 135 | Skechers | 40.2 |
| 135 | GMG | 40.2 |
| 137 | Microsoft | 40.1 |
| 137 | Geewiz | 40.1 |
| 139 | Osotspa | 40.1 |
| 140 | LÖSEV | 40.1 |
| 140 | Government of Qatar | 40.1 |
| 142 | Nando’s | 40.1 |
| 142 | The Robinson Group | 40.1 |
| 144 | FWD Group | 40.0 |
| 145 | Saudi Telecom Company | 40.0 |
| 146 | Branca International | 36.4 |
| 147 | Titan Company Limited | 36.3 |
| 148 | Renault | 36.1 |
| 149 | Zorlu Holding | 36.0 |
| 150 | Church & Dwight | 35.9 |
| 151 | Anzen Health | 35.0 |
| 152 | FOTILE | 34.8 |
| 153 | HP Inc. | 34.7 |
| 154 | Itochu | 34.2 |
| 154 | FILA | 34.2 |
| 156 | Government of Australia | 33.9 |
| 157 | Unicharm | 33.5 |
| 158 | Nippon Paint | 33.0 |
| 159 | Kino | 32.2 |
| 160 | Kenvue | 32.2 |
| 161 | AvaTrade | 32.2 |
| 161 | Government of Egypt | 32.2 |
| 161 | Arla Foods | 32.2 |
| 164 | Intralot | 32.1 |
| 165 | Dentsu | 32.0 |
| 166 | Robert Bosch Stiftung | 31.8 |
| 167 | Network18 | 30.7 |
| 168 | Privateer | 28.8 |
| 169 | AT&T | 28.3 |
| 170 | Visa | 28.3 |
| 171 | HDFC Bank | 28.3 |
| 172 | Ezaki Glico | 28.2 |
| 172 | Ultrajaya | 28.2 |
| 172 | Godrej Group | 28.2 |
| 175 | BRF | 28.2 |
| 176 | First Abu Dhabi Bank | 28.1 |
| 177 | SPAR Austria AG | 28.0 |
| 177 | Capitec Bank | 28.0 |
| 179 | Sumsub | 26.6 |
| 180 | Bank of America | 25.9 |
| 181 | Synear | 25.6 |
| 181 | Yili Group | 25.6 |
| 183 | Estee Lauder Companies | 25.1 |
| 184 | Government of Indonesia | 25.0 |
| 184 | Sosro | 25.0 |
| 186 | Hiki | 24.3 |
| 187 | Modo | 24.3 |
| 188 | Aldi | 24.2 |
| 189 | MD Entertainment | 24.2 |
| 189 | MidPlaza Holding | 24.2 |
| 191 | Türkiye İş Bankası | 24.1 |
| 192 | Ak Gida | 24.1 |
| 193 | Spotify | 24.1 |
| 194 | Thai Life Insurance | 24.1 |
| 194 | Mitsubishi Group | 24.1 |
| 194 | Central Group | 24.1 |
| 197 | Evyap | 24.1 |
| 198 | IHG Hotels & Resorts | 24.1 |
| 199 | The Beverage Company | 24.0 |
| 200 | Indochina Capital | 24.0 |
| 201 | Zain | 24.0 |
| 202 | Government of USA | 22.3 |
| 203 | Campbell Soup Company | 21.6 |
| 204 | CT Corp | 20.1 |
| 204 | PT Super Wahana Techno | 20.1 |
| 206 | BMW | 20.0 |
| 206 | Absa Group | 20.0 |
| 206 | Sasol | 20.0 |
| 209 | Far EasTone | 17.7 |
| 209 | AkzoNobel | 17.7 |
| 211 | Progressive Insurance | 17.3 |
| 211 | Ally Financial | 17.3 |
| 213 | Xiaohongshu | 17.1 |
| 213 | JD.com | 17.1 |
| 213 | Meituan | 17.1 |
| 213 | Cotti Coffee | 17.1 |
| 217 | Meta | 16.7 |
| 218 | Bombay Shaving Company | 16.2 |
| 218 | Sun Pharma | 16.2 |
| 218 | Hero Motors Company | 16.2 |
| 218 | Levi Strauss & Co. | 16.2 |
| 218 | Swiggy | 16.2 |
| 223 | REWE Group | 16.2 |
| 223 | Merlin Entertainments | 16.2 |
| 225 | Tupinambá Energia | 16.1 |
| 226 | Sofina | 16.1 |
| 226 | Bank Jago | 16.1 |
| 226 | Red Bell | 16.1 |
| 226 | Ooredoo | 16.1 |
| 226 | PT Genero Pharmaceuticals | 16.1 |
| 231 | FrieslandCampina | 16.1 |
| 232 | Charoen Pokphand Group | 16.0 |
| 232 | Meiji Holdings | 16.0 |
| 234 | RE/MAX | 16.0 |
| 235 | Vinamilk | 16.0 |
| 236 | National Trades Union Congress | 13.3 |
| 237 | Kia Motors | 13.2 |
| 238 | General Mills | 13.0 |
| 238 | Morgan Stanley | 13.0 |
| 240 | Kao Corporation | 12.6 |
| 241 | Glico | 12.6 |
| 242 | Lenovo | 12.5 |
| 243 | HSBC | 12.1 |
| 243 | Netflix | 12.1 |
| 245 | ExxonMobil | 12.1 |
| 246 | Axis Bank | 12.1 |
| 247 | Al-Futtaim Group | 12.1 |
| 247 | BYD | 12.1 |
| 249 | Government of Brazil | 12.1 |
| 250 | SC Johnson & Son | 12.1 |
| 251 | PZ Cussons | 12.1 |
| 251 | Garudafood | 12.1 |
| 253 | Tavuk Dünyası | 12.0 |
| 253 | Eti | 12.0 |
| 253 | Garanti BBVA | 12.0 |
| 256 | Sanlam | 12.0 |
| 257 | Acecook | 12.0 |
| 258 | The Walt Disney Company | 8.9 |
| 259 | Mobile Premier League | 8.6 |
| 259 | National Football League | 8.6 |
| 261 | Xiaomi Corp. | 8.5 |
| 261 | Mengniu Dairy Group | 8.5 |
| 261 | YiGuTechnology | 8.5 |
| 261 | VIPShop | 8.5 |
| 261 | Lee Kum Kee | 8.5 |
| 261 | Healthcare Co., Ltd | 8.5 |
| 261 | ECOVACS | 8.5 |
| 261 | Jahwa | 8.5 |
| 269 | Big C | 8.4 |
| 270 | ITV | 8.3 |
| 270 | Associated British Foods | 8.3 |
| 270 | Brand USA | 8.3 |
| 273 | GSK | 8.1 |
| 273 | Edgewell Personal Care | 8.1 |
| 275 | Himalaya Global Holdings | 8.1 |
| 275 | Matter | 8.1 |
| 275 | MakeMyTrip | 8.1 |
| 278 | Lufthansa | 8.1 |
| 278 | IKEA | 8.1 |
| 280 | Government of Turkey | 8.1 |
| 281 | Pandurata Alimentos | 8.1 |
| 282 | Eigerindo MPI | 8.1 |
| 282 | Edita Food Industries | 8.1 |
| 282 | Bluebird Group | 8.1 |
| 282 | Tolaram Group | 8.1 |
| 282 | DBS Bank | 8.1 |
| 282 | WeLab | 8.1 |
| 282 | Blue Sphere | 8.1 |
| 282 | Astra International | 8.1 |
| 290 | Nissan | 8.0 |
| 291 | Karaca | 8.0 |
| 292 | Upstream | 8.0 |
| 292 | John Deere | 8.0 |
| 294 | Hong Kong Tourism Board | 8.0 |
| 294 | Government of Thailand | 8.0 |
| 294 | Green Spot Company | 8.0 |
| 297 | Association Familiale Mulliez | 8.0 |
| 297 | LVMH | 8.0 |
| 297 | Akbank | 8.0 |
| 297 | HAYTAP | 8.0 |
| 301 | Walmart | 8.0 |
| 301 | MTN Group | 8.0 |
| 303 | Vietjet Air | 8.0 |
| 303 | Sarig Electric | 8.0 |
| 303 | CANAL+ | 8.0 |
| 306 | CEC Entertainment | 8.0 |
| 306 | Almajdouie Holding | 8.0 |
| 306 | MiSK Foundation | 8.0 |
| 306 | IFFCO Group | 8.0 |
| 310 | Johnson & Johnson | 5.0 |
| 310 | Chan Luu | 5.0 |
| 312 | Government of India | 4.4 |
| 312 | Tan Hiep Phat Beverage Group | 4.4 |
| 312 | Torrent Group | 4.4 |
| 312 | Red Bull | 4.4 |
| 312 | Saigon Eye Hospital | 4.4 |
| 312 | Wrigley | 4.4 |
| 318 | True Software Scandinavia AB | 4.3 |
| 318 | Wellstar Health System | 4.3 |
| 318 | Mast-Jägermeister | 4.3 |
| 318 | Kansas City Royals | 4.3 |
| 318 | Humana | 4.3 |
| 323 | JAB Holding Company | 4.2 |
| 324 | Info Edge | 4.0 |
| 324 | Kellanova | 4.0 |
| 324 | Motilal Oswal | 4.0 |
| 324 | H&M Group | 4.0 |
| 324 | Kotak Mahindra Bank | 4.0 |
| 324 | Chhanv Foundation | 4.0 |
| 324 | Cargill | 4.0 |
| 331 | Yakult Honsha | 4.0 |
| 331 | InfectoPharm | 4.0 |
| 331 | Fastic | 4.0 |
| 331 | ARTE | 4.0 |
| 335 | Kamal Osman Jamjoom Group | 4.0 |
| 335 | Hepsiburada | 4.0 |
| 337 | General Motors | 4.0 |
| 337 | Hospital Israelita Albert Einstein | 4.0 |
| 337 | Instituto Mulher em Construção | 4.0 |
| 337 | Cimed | 4.0 |
| 337 | Banco Bradesco | 4.0 |
| 342 | OCBC Bank | 4.0 |
| 342 | Hewlett Packard Enterprise | 4.0 |
| 342 | DKT International | 4.0 |
| 342 | ERHA | 4.0 |
| 342 | AIA | 4.0 |
| 342 | Gudang Garam | 4.0 |
| 342 | iNova Pharmaceuticals | 4.0 |
| 342 | Fast Retailing | 4.0 |
| 350 | Wego | 4.0 |
| 351 | Çizmeci Gıda | 4.0 |
| 351 | Bank Audi | 4.0 |
| 351 | Henkel | 4.0 |
| 351 | Kallassi Group | 4.0 |
| 351 | Yataş | 4.0 |
| 351 | Aksoy Group | 4.0 |
| 351 | Mercedes-Benz Group | 4.0 |
| 351 | Kız Başına | 4.0 |
| 351 | BitHero | 4.0 |
| 351 | ING Group | 4.0 |
| 351 | South Beach Skin Care | 4.0 |
| 362 | WPP | 4.0 |
| 362 | SA Rugby | 4.0 |
| 362 | Centre for Analytics and Behavioural Change | 4.0 |
| 365 | The Hershey Company | 4.0 |
| 365 | Rebisco | 4.0 |
| 365 | UnionBank | 4.0 |
| 365 | Metro Pacific Investments | 4.0 |
| 365 | Natura &Co | 4.0 |
| 365 | Personal Collection | 4.0 |
| 371 | Marico | 4.0 |
| 371 | Jollibee Foods Corporation | 4.0 |
| 371 | Kasikornbank | 4.0 |
| 371 | Viet Thai International | 4.0 |
MMA Global SMARTIES
Business Impact Index
Top Creative Agencies – Global
|
Rank |
Agency | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Leo Burnett | Leo Burnett | Publicis Groupe | 824.4 |
| 2 | VML | VML | WPP | 708.6 |
| 3 | Ogilvy | Ogilvy | WPP | 548.2 |
| 4 | Publicis | Publicis Worldwide | Publicis Groupe | 353.7 |
| 5 | MullenLowe | MullenLowe Group | Interpublic Group | 234.9 |
| 6 | Dentsu Creative | Dentsu International | Dentsu | 199.5 |
| 7 | SEM | 182.2 | ||
| 8 | Le Pub | Publicis Worldwide | Publicis Groupe | 150.7 |
| 9 | Isla República | 149.7 | ||
| 10 | Reklamania | 122.0 | ||
| 11 | Ki Saigon | 107.7 | ||
| 12 | Spa-Hakuhodo | Hakuhodo | Hakuhodo DY Group | 102.4 |
| 13 | Carnivo | LEO Digital Network | 85.4 | |
| 14 | BBH | BBH | Publicis Groupe | 81.5 |
| 15 | GUT | GUT | 80.5 | |
| 15 | AlmapBBDO | BBDO Worldwide | Omnicom Group | 80.5 |
| 17 | dentsu Indonesia | Dentsu International | Dentsu | 80.5 |
| 18 | Penquin | 80.2 | ||
| 19 | Rafineri | 78.1 | ||
| 20 | TBWA\Istanbul | TBWA Worldwide | Omnicom Group | 73.6 |
| 21 | Momentum | McCann Worldgroup | Interpublic Group | 72.5 |
| 22 | Flock | Future Creative Network | 68.7 | |
| 23 | TRACK GmbH | 64.6 | ||
| 24 | Talented.Agency | 58.9 | ||
| 25 | Liberté | 56.1 | ||
| 26 | M&C Saatchi Performance | M&C Saatchi | 52.7 | |
| 27 | Africa | DDB Worldwide | Omnicom Group | 52.3 |
| 28 | Science & Sunshine | 52.1 | ||
| 29 | Cheil | Cheil Worldwide | 52.1 | |
| 30 | Tribal Worldwide | DDB Worldwide | Omnicom Group | 48.2 |
| 31 | Brilliant & Million | Publicis Groupe | 48.1 | |
| 32 | CIRCUS | 48.1 | ||
| 33 | dentsu South Africa | Dentsu International | Dentsu | 48.1 |
| 34 | W3haus | 44.3 | ||
| 35 | Grey | AKQA | WPP | 44.1 |
| 36 | PG One | Publicis Worldwide | Publicis Groupe | 40.4 |
| 37 | DAVID | Ogilvy | WPP | 40.3 |
| 38 | McCann | McCann Worldgroup | Interpublic Group | 40.3 |
| 39 | Leo Burnett Tailor Made | Leo Burnett | Publicis Groupe | 40.3 |
| 39 | Energy BBDO | BBDO Worldwide | Omnicom Group | 40.3 |
| 41 | Extend The Ad Network | Extend Group | 40.2 | |
| 42 | Ogilvy 4129 | Ogilvy | WPP | 40.1 |
| 42 | Concept | 40.1 | ||
| 44 | Point Iconic | Point Group | 40.1 | |
| 44 | Triple Eight | 40.1 | ||
| 44 | Grid Worldwide | TBWA Worldwide | Omnicom Group | 40.1 |
| 47 | DDB | DDB Worldwide | Omnicom Group | 40.0 |
| 48 | Phibious | 39.7 | ||
| 49 | Purpose.Ant | 38.6 | ||
| 50 | Naked Brain Communications | Enero Group | 32.1 | |
| 51 | SuperHeroes | 29.1 | ||
| 52 | Saatchi & Saatchi | Saatchi & Saatchi | Publicis Groupe | 28.9 |
| 53 | BETC | Havas Creative Group | Havas Group | 28.2 |
| 54 | MullenLowe Mishra | MullenLowe Group | Interpublic Group | 28.1 |
| 55 | TBWA\South Africa | TBWA Worldwide | Omnicom Group | 28.0 |
| 56 | Carnival | 27.7 | ||
| 57 | Crowd | 26.6 | ||
| 58 | GroupeConnect | Publicis Groupe | 25.9 | |
| 59 | Toaster | 25.8 | ||
| 60 | Make Mate | 24.4 | ||
| 61 | Schbang | 24.2 | ||
| 61 | FCB Kinnect | FCB | Interpublic Group | 24.2 |
| 63 | Ambilhati | FAB | 24.2 | |
| 63 | madebyhumans | 24.2 | ||
| 63 | Popcult Group | 24.2 | ||
| 66 | EchoHouse | 24.1 | ||
| 66 | Moris Pub Ogilvy | Ogilvy | WPP | 24.1 |
| 68 | GYK Antler | 22.3 | ||
| 69 | The Invaders | 21.8 | ||
| 70 | DDB Mudra Group | DDB Worldwide | Omnicom Group | 20.2 |
| 71 | SoWhat | FCB | Interpublic Group | 20.1 |
| 71 | Speakeasy | 20.1 | ||
| 71 | Galeria | 20.1 | ||
| 71 | MField | 20.1 | ||
| 75 | Olrange | Future Creative Network | 20.1 | |
| 76 | Publicis JimenezBasic | Publicis Worldwide | Publicis Groupe | 20.0 |
| 77 | Liberte | 20.0 | ||
| 78 | HNK Lab | WPP | 18.1 | |
| 79 | BBDO Guerrero | BBDO Worldwide | Omnicom Group | 17.7 |
| 80 | Grabarz & Partner | thenetworkone | 16.2 | |
| 81 | M&C Saatchi Abel | M&C Saatchi | 16.0 | |
| 82 | Simunye Media | 16.0 | ||
| 83 | 72andSunny | 72andSunny | Stagwell | 13.0 |
| 84 | Stink Studios | Stink Group | 12.5 | |
| 85 | PROS | Allison | Stagwell | 12.1 |
| 85 | GINGA | 12.1 | ||
| 85 | Ampfy | 12.1 | ||
| 88 | Moonfolks | 12.1 | ||
| 88 | Imaji Nusantara Karisma | 12.1 | ||
| 88 | Hudhud | Future Creative Network | 12.1 | |
| 91 | The Planner Co. | 12.0 | ||
| 91 | Senfonico | 12.0 | ||
| 93 | OLIVER | Inside Ideas | 12.0 | |
| 93 | Machine_ | Publicis Groupe | 12.0 | |
| 95 | 99c | Avatar Agency Group | 9.0 | |
| 96 | dentsu China | Dentsu International | Dentsu | 8.5 |
| 97 | Uncommon Creative Studio | Havas Creative Group | Havas Group | 8.3 |
| 97 | MMGY | MMGY Global | 8.3 | |
| 99 | DON | Havas Creative Group | Havas Group | 8.1 |
| 100 | Social Panga | 8.1 | ||
| 100 | MullenLowe Lintas | MullenLowe Group | Interpublic Group | 8.1 |
| 102 | Liberte İstanbul | 8.1 | ||
| 103 | Orca | Future Creative Network | 8.1 | |
| 104 | TBWA\RAAD | TBWA Worldwide | Omnicom Group | 8.0 |
| 105 | Sharpcake | 8.0 | ||
| 106 | Medina Turgul DDB | DDB Worldwide | Omnicom Group | 8.0 |
| 107 | PunchBBDO | BBDO Worldwide | Omnicom Group | 6.9 |
| 108 | Atenas.ag | 5.0 | ||
| 109 | 9SOUL | 4.4 | ||
| 110 | Moburst | 4.3 | ||
| 111 | Zurda | 4.0 | ||
| 111 | Togetherwith | 4.0 | ||
| 113 | White Rivers Media | 4.0 | ||
| 114 | WMcCann | McCann Worldgroup | Interpublic Group | 4.0 |
| 114 | Bakery – Powered by Ampfy | 4.0 | ||
| 114 | Mutato | Mutato | 4.0 | |
| 117 | Animal3 Creative | Future Creative Network | 4.0 | |
| 117 | FCB | FCB | Interpublic Group | 4.0 |
| 119 | Soho Square | Ogilvy | WPP | 4.0 |
| 120 | Sobraz | 4.0 | ||
| 120 | Propaganda | 4.0 | ||
| 122 | Iron Heart Content Creation Studio | 4.0 | ||
| 123 | CUE Group | 4.0 | ||
| 124 | Nomades | 4.0 | ||
| 124 | Dentsu Redstar | Dentsu International | Dentsu | 4.0 |
MMA Global SMARTIES
Business Impact Index
Top Media Agencies – Global
|
Rank |
Agency | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Mindshare | Mindshare Worldwide | WPP | 1373.2 |
| 2 | EssenceMediacom | EssenceMediacom | WPP | 1123.6 |
| 3 | Wavemaker | Wavemaker | WPP | 709.0 |
| 4 | PHD | PHD Worldwide | Omnicom Group | 694.4 |
| 5 | OMD | OMD Worldwide | Omnicom Group | 624.5 |
| 6 | Spark Foundry | Spark Foundry | Publicis Groupe | 456.5 |
| 7 | Zenith | Zenith | Publicis Groupe | 405.9 |
| 8 | UM | IPG Mediabrands | Interpublic Group | 377.4 |
| 9 | OpenMind | GroupM | WPP | 323.1 |
| 10 | Initiative | IPG Mediabrands | Interpublic Group | 300.8 |
| 11 | GroupM | GroupM | WPP | 281.5 |
| 12 | MEDIAPLUS | Serviceplan | 239.6 | |
| 13 | Starcom | Starcom | Publicis Groupe | 208.6 |
| 14 | Publicis Media | Publicis Media | Publicis Groupe | 202.5 |
| 15 | Havas Media | Havas Media Group | Havas Group | 197.0 |
| 16 | Carat | Dentsu International | Dentsu | 177.3 |
| 17 | T&P | T&P | WPP | 104.6 |
| 18 | OMG | Omnicom Media Group | Omnicom Group | 92.2 |
| 19 | Soko | Accenture Song | Accenture | 80.5 |
| 20 | Hearts & Science | Omnicom Media Group | Omnicom Group | 75.9 |
| 21 | IPG Mediabrands | IPG Mediabrands | Interpublic Group | 38.2 |
| 22 | Magna | IPG Mediabrands | Interpublic Group | 28.2 |
| 23 | Fresh AF | Avatar Agency Group | 20.1 | |
| 24 | Media Impact | GroupM | WPP | 16.7 |
| 25 | PION3ERS | Omnicom Media Group | Omnicom Group | 16.2 |
| 26 | the7stars | 8.3 | ||
| 27 | midios | 8.1 | ||
| 28 | OPN Forte | 8.0 | ||
| 29 | Ureka Media | 4.4 | ||
| 30 | Rain the Growth Agency | 4.3 | ||
| 31 | Havas Market | Havas Media Group | Havas Group | 4.2 |
| 32 | Sparkle Medya | 4.0 | ||
| 32 | OPNForte | 4.0 | ||
| 34 | LOGAN | 4.0 | ||
| 35 | Leverate Group | Stagwell | 4.0 | |
| 36 | Neodigital | 4.0 |
MMA Global SMARTIES
Business Impact Index
Top Digital/Specialist Agencies – Global
| Rank | Agency | Agency Group/Network | Holding company/Owner | Total agency score |
| 1 | Havas Play | Havas Media Group | Havas Group | 209.0 |
| 2 | Komputer | 174.4 | ||
| 3 | Ingage | GroupM | WPP | 161.3 |
| 4 | T&A Ogilvy | Ogilvy | WPP | 152.7 |
| 5 | DRUID Creative Gaming | 108.8 | ||
| 6 | Digitas | Publicis Worldwide | Publicis Groupe | 105.1 |
| 7 | Veyron Marketing | 100.2 | ||
| 8 | Monks | Monks | 96.9 | |
| 9 | PMAX | 88.1 | ||
| 10 | Flow Communications | 80.2 | ||
| 11 | iProspect | Dentsu International | Dentsu | 80.1 |
| 12 | YONDER | GroupM | WPP | 80.1 |
| 13 | NaysWorks | 76.5 | ||
| 14 | 51 Digital | 73.8 | ||
| 15 | Interactive Avenues | IPG Mediabrands | Interpublic Group | 60.6 |
| 16 | Performics | Publicis Media | Publicis Groupe | 60.5 |
| 17 | Hellosquare | 56.1 | ||
| 18 | BlueMedia | BlueMedia | 51.3 | |
| 19 | Freshive Digital Agency | 48.1 | ||
| 20 | Pixiu Digital | 44.2 | ||
| 21 | Ruder Finn | 43.2 | ||
| 21 | Patients & Purpose | 43.2 | ||
| 23 | Ninch Company | 40.5 | ||
| 24 | 8909 Digital | MetropolitanRepublic | 40.1 | |
| 25 | SoCheers | 37.3 | ||
| 26 | PivotRoots | Havas Media Group | Havas Group | 36.3 |
| 27 | Ting | 36.2 | ||
| 28 | Honest Marketing | 36.1 | ||
| 29 | Genudite | 34.2 | ||
| 30 | Team Red Dot | 32.2 | ||
| 31 | RealMinds | RealWorks | 32.2 | |
| 32 | Freshive Digital | 32.0 | ||
| 33 | Rainmaker Media | 29.1 | ||
| 34 | Standby Agency | 28.1 | ||
| 35 | Reshift Media | 25.0 | ||
| 36 | Jotacom FSB | FSB Holding | 24.2 | |
| 36 | Jüssi | WPP | 24.2 | |
| 38 | Maleo | Future Creative Network | 24.2 | |
| 39 | dentsu X | Dentsu International | Dentsu | 24.1 |
| 40 | Tick Tock Boom Digital PR & Marketing | 24.1 | ||
| 41 | Mirum | VML | WPP | 20.2 |
| 42 | Aisensum | 20.1 | ||
| 43 | FutureTech Media | 20.0 | ||
| 44 | Hakuhodo Digital | Hakuhodo | Hakuhodo DY Group | 20.0 |
| 45 | Magnus | Volare Advertising Network | 16.9 | |
| 46 | DMP Communications | 16.1 | ||
| 47 | DIGIVEGA | 16.0 | ||
| 48 | Vicinity Media | 16.0 | ||
| 48 | Digitas Liquorice | Digitas | Publicis Groupe | 16.0 |
| 50 | Eleve Media | 12.1 | ||
| 51 | Dentsu Sports | Dentsu International | Dentsu | 12.0 |
| 52 | tactical. | 11.2 | ||
| 53 | Jack Morton | Interpublic Group | 10.0 | |
| 54 | Whalar | 8.6 | ||
| 54 | MSL | MSLGroup | Publicis Groupe | 8.6 |
| 56 | Jellyfish | The Brandtech Group | 8.4 | |
| 57 | dreifive | Goldbach Group | 8.1 | |
| 58 | i-dac | DAC | Hakuhodo DY Group | 8.1 |
| 58 | Digital Sea | 8.1 | ||
| 60 | Lumico | 8.0 | ||
| 61 | Marjinal Porter Novelli | Porter Novelli | Omnicom Group | 8.0 |
| 61 | Über Dijital | 8.0 | ||
| 61 | Boomads | 8.0 | ||
| 61 | Milklab | 8.0 | ||
| 65 | Moonsport | 8.0 | ||
| 65 | The Digital Plug | 8.0 | ||
| 67 | Lit Lab Studios | 8.0 | ||
| 68 | CB/I Digital | 5.0 | ||
| 69 | Mango Digital | YouNet Group | 4.4 | |
| 70 | S50 | 4.3 | ||
| 71 | Pulp Strategy | 4.0 | ||
| 72 | Antikode | Future Creative Network | 4.0 | |
| 72 | SNS | 4.0 | ||
| 72 | ALVA | Future Creative Network | 4.0 | |
| 75 | Brand Ripplr | 4.0 | ||
| 76 | Dentsu Performance | Dentsu International | Dentsu | 4.0 |
| 77 | DGM | 4.0 | ||
| 78 | Go Mobile | 2.1 |
MMA Global SMARTIES
Business Impact Index
Top Solution Providers – Global
|
Rank |
Solution provider | Total agency score |
| 1 | Amazon Ads | 183.3 |
| 2 | Smartifai | 180.4 |
| 3 | InMobi | 160.6 |
| 4 | Blis | 128.4 |
| 4 | ArabyAds | 128.4 |
| 6 | Digital Turbine | 115.2 |
| 7 | GrabAds | 112.1 |
| 8 | Tencent Advertising | 111.1 |
| 9 | Xiaomi Ads | 85.4 |
| 10 | Gameloft for Brands | 84.1 |
| 11 | 365 Digital | 80.2 |
| 12 | AdTheorent | 79.6 |
| 13 | AnyMind Group | 75.1 |
| 14 | YMT | 71.7 |
| 15 | Promofix | 64.3 |
| 16 | Mimeda | 56.3 |
| 17 | MEmob+ | 56.2 |
| 18 | Mediasmart Powered By Affle | 51.2 |
| 19 | TikTok | 49.5 |
| 20 | e& | 48.3 |
| 21 | Helm | 44.1 |
| 22 | iQiyi | 42.7 |
| 22 | Xiaohongshu | 42.7 |
| 22 | Bluefocus | 42.7 |
| 25 | Google Search | 40.5 |
| 25 | YouTube | 40.5 |
| 25 | Meta | 40.5 |
| 28 | Glance | 39.3 |
| 29 | Mall IQ, Inc. | 32.2 |
| 30 | STEB Asia | 32.2 |
| 31 | Multichoice Group | 32.0 |
| 32 | Wagawin | 32.0 |
| 33 | Innity | 30.0 |
| 34 | Consciouslab | 28.1 |
| 35 | POKKT | 28.1 |
| 36 | SilverstoneCIS | 28.0 |
| 37 | The Master Channel | 28.0 |
| 38 | Imagic Esolutions | 27.7 |
| 39 | Unikon | 25.0 |
| 39 | Magenest | 25.0 |
| 41 | Play Digital S.A. | 24.3 |
| 42 | VEVE | 24.2 |
| 43 | Hype | 24.1 |
| 44 | Rookdigital | 24.0 |
| 45 | Adtima | 24.0 |
| 46 | The Trade Desk | 22.2 |
| 47 | HoloNext | 21.0 |
| 48 | ADScholars | 20.5 |
| 49 | Silverpush | 20.4 |
| 50 | Xapads Media | 20.1 |
| 51 | Ounass | 20.1 |
| 52 | Tokopedia | 20.0 |
| 53 | Claritas | 17.3 |
| 54 | yeahmobi | 17.1 |
| 55 | Flipkart Ads | 16.2 |
| 55 | Revolio | 16.2 |
| 57 | AdAlliance | 16.2 |
| 58 | Cayro | 16.0 |
| 59 | Hivestack | 16.0 |
| 60 | GumGum | 16.0 |
| 61 | Rappi Ads | 12.1 |
| 62 | FreakOut Dewina | 12.1 |
| 63 | Backlite Media | 8.9 |
| 64 | bilibili | 8.5 |
| 64 | Qisheng | 8.5 |
| 64 | Kaytune | 8.5 |
| 67 | LANZALLAMAS | 8.1 |
| 68 | Shop Tokopedia | 8.1 |
| 68 | Bluebird | 8.1 |
| 68 | RevX | 8.1 |
| 71 | Yahoo | 8.0 |
| 72 | Massmart | 8.0 |
| 73 | BizEyes | 8.0 |
| 74 | Hansa Customer Equity | 4.0 |
| 74 | Viacom18 | 4.0 |
| 74 | Disney+ Hotstar | 4.0 |
| 77 | MoEngage | 4.0 |
| 78 | Adsmovil | 4.0 |
| 79 | Hybrid | 4.0 |
| 79 | Grivy | 4.0 |
| 79 | ADA | 4.0 |
| 82 | mCanvas | 4.0 |
| 83 | Humanz | 4.0 |
| 83 | 4PLAY | 4.0 |
| 83 | Gaming in Turkey | 4.0 |
| 83 | Cosmos | 4.0 |
| 87 | Emtek Digital | 3.5 |
| 88 | TotallyAwesome | 1.1 |
MMA Global SMARTIES
Business Impact Index
Top HoldCos – Global
| Rank | Holding company | Points |
| 1 | WPP | 5797.7 |
| 2 | Publicis Groupe | 3089.8 |
| 3 | Omnicom Group | 1975.1 |
| 4 | Interpublic Group | 1251.5 |
| 5 | Dentsu | 638.2 |
| 6 | Havas Group | 491.1 |
| 7 | Hakuhodo DY Group | 130.4 |
| 8 | Accenture | 80.5 |
| 9 | Stagwell | 29.1 |
Explore other SMARTIES Business Impact Index reports here:
SMARTIES APAC Business Impact Index 2024
SMARTIES Philippines Business Impact Index 2024
SMARTIES China Business Impact Index 2024
SMARTIES Vietnam Business Impact Index 2024
SMARTIES India Business Impact Index 2024
SMARTIES Indonesia Business Impact Index 2024
SMARTIES Thailand Business Impact Index 2024
To access the most comprehensive body of successful, award-winning work in modern marketing available today, produced by the companies named on the Index, the MMA Case Study Hub—available exclusively to MMA membership—offers the insight and context as to why the work matters. This robust, highly searchable database of more than 1,000 case studies, including a portfolio of the latest prize-winning Cannes Mobile Lions, helps both buyers and creators in the industry navigate the modern marketing landscape. Through real-world examples, marketers can get inspired by seeing what others in their industry are doing or examine the work of leading modern marketing creators to inform hiring decisions, and creators can evaluate the competition or gain insight into the past work of a prospective client to inform their approach to a specific creative challenge.
Both the Index and the Case Studies Hub are fueled by the SMARTIES award-winning and finalist campaigns.
About the MMA:
Comprised of over 800 member companies globally and 15 regional offices, the MMA is the only marketing trade association that brings together the full ecosystem of marketers, martech and media companies working collaboratively to architect the future of marketing, while relentlessly delivering growth today. Led by CMOs, the MMA helps marketers lead the imperative for marketing change – in ways that enable future breakthroughs while optimizing current activities. The MMA is committed to science and questioning and believes that creating marketing impact is steeped in constructively challenging the status quo, encouraging business leaders to aggressively adopt proven, peer-driven and scientific best practices, without compromise. The MMA invests millions of dollars in rigorous research to enable marketers with unassailable truth and actionable tools. By enlightening, empowering and enabling marketers, the MMA shapes future success, while also propelling business growth.
Members include 1-800-Flowers.com, Adobe, Allstate, Ally Financial, American Family Insurance, AT&T, Bank of America, Campbell’s, Chipotle Mexican Grill, Chobani, Choice Hotels, Citi, Clear Channel Outdoor, Cuebiq, CVS Health, Dunkin’ Brands, eBay, E*TRADE, Electronic Arts, EY Facebook, Ford, General Motors Company, Google, Hilton Worldwide, IBM Watson, JPMorgan Chase, Kellogg Company, Kroger, LinkedIn, L’Oreal, Marriott International, Match Group, Mastercard, McDonald’s, Merck, MillerCoors, Monster, NBCU, Nike, Pandora, Petco, Pfizer, Salesforce, Samsung, Snap Inc., Spotify, Target Inc., The Coca-Cola Company, The Hershey Company, TikTok, T- Mobile, Twitter, Uber, Unilever, Verizon Media Group, Verizon, Visa, Walmart, Waze, Western Union and many more. The MMA’s global headquarters are located in New York with regional operations Asia Pacific (APAC), Europe/Middle East/Africa (EMEA) and Latin America (LATAM). For more information, visit the website.
