In today’s saturated marketplace, building a brand is more than just creating a logo or a catchy slogan; it’s about delivering an experience and values that resonate deeply with your audience. As if growing a garden—if you nurture it carefully, it will flourish and bring beauty for years to come. In this article, we will […]
Fight For the Heart, Not Just the Wallet: A Brand Building Impact Read More »
At the heart of Lactogrow’s Augmented Reality campaign, we not only introduced the brand’s innovative packaging to the Indonesian market but also enlightened first-time moms about Lactogrow‘s nutrition benefits, emphasizing the child’s holistic development, nurturing them to be resourceful and ready to thrive in life. By focusing on the Lactogrow “Active Mind & Active Body”,
Lactogrow’s Augmented Reality Packaging Drives Beyond Product Experiences Read More »
A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph
Wardah “Bersama Lebih Bermakna” Campaign Festive Read More »
The MMA Impact 2024 on October 25, once again captivated the marketing industry at JW Marriott Hotel & Suites Saigon, celebrating its 13th year in Vietnam. This year’s theme, “Navigating Marketing: Leadership, Innovation, and Future Strategies,” attracted a remarkable gathering of over 1,500 high-level executives, nearly 1,000 key brands and organizations, and 40 strategic
On October 25, the MMA Impact 2024 event will take place at the JW Marriott Hotel & Suites Saigon, marking its 13th consecutive year in Vietnam. This year’s theme, Navigating Marketing: Leadership, Innovation and Future Strategies, is expected to attract over 1,000 C-level executives across the marketing ecosystem. Attendees will enjoy a modern space for
The marketing landscape has undergone a dramatic transformation. The once linear AIDA model—Awareness, Interest, Decision, Action—no longer reflects the consumer’s complex and cyclical journey. This shift is especially pronounced in Southeast Asia, where traditional advertising is losing its influence. A research by impact.com discovered that 82% of consumers have made a purchase based on an
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES™ Business Impact Index 2023 – Thailand Read More »
On June 28, 2024, Ho Chi Minh City played host to a groundbreaking panel discussion at the MMA Innovate 2024 event, centered around a theme that resonates deeply with today’s marketing landscape: “Performance Unleashed: Unlocking Maximum Potential.” The discussion brought together some of the brightest minds in Vietnam’s marketing scene to explore strategies for overcoming
Performance Unleashed: Unlocking maximum potential at MMA Innovate 2024 Read More »
The MMA SMARTIES Business Impact Index is the first and only global modern marketing index that identifies, ranks and awards top agencies, advertisers, brands and solution providers driving significant business impact. Attracting thousands of submissions annually from around the globe, the Business Impact Index recognizes the best-of-the-best. Our proprietary methodology developed in collaboration with WARC,
SMARTIES™ Business Impact Index 2023 – Philippines Read More »
UNILEVER AND OREO TAKES TOP HONORS MMA Global, the industry body dedicated to driving modern marketing and shaping the future of marketing, revealed the rankings for the annual MMA SMARTIES Business Impact Index for Global markets. Rankings are now available, naming the marketing industry’s top agencies, marketers, brands and solution providers that deliver the highest
