Ask any Vietnamese foodie and they’ll tell you: a great bowl of phở isn’t just soup. It’s a delicate balance of broth, herbs, noodles, and protein. Each layer contributes to something greater than the sum of its parts. Now imagine your marketing measurement strategy like that bowl of phở. When done right, it’s layered with […]
Marketing Measurement à la Phở, Layered, Rich and Just Right Read More »
In today’s marketing landscape, fleeting attention is easy to earn. But lasting interest? That’s the real deal. It’s not enough to turn heads; the goal is to win hearts (and maybe a few shares too). Clicks are the digital equivalent of a wink across the room. Flattering? Absolutely. But if no one stays to chat,
Clicks Are Cute, But Engagement Is Commitment Read More »
The way people search, shop, and interact with brands is evolving faster than ever. With over 50% of online searches expected to be voice-based in 2025, businesses need to rethink their approach to SEO, marketing, and customer engagement. The rise of AI-powered voice assistants such as Siri, Alexa, Google Assistant, and ChatGPT-driven chatbots is reshaping
The 10th edition of the SMARTIES™ Awards Indonesia paid tribute to the nation’s most innovative and impactful marketing and advertising campaigns. Hosted by MMA Global Indonesia at the Ritz-Carlton Jakarta, Mega Kuningan, the event underscored the evolving standards of creative excellence and strategic thinking. This year’s winners showcased how local insights, transformative storytelling, and
MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards Read More »
[New York] – December 16, 2024 – MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns worldwide, celebrating the ingenuity of marketing professionals who are redefining industry standards and shaping the future of creativity and innovation
Manila, Philippines – Bringing together the top innovators in advertising and marketing, the MMA SMARTIES Philippines 2024 Awards highlighted exceptional strategic brilliance and groundbreaking creativity. The award honored 49 standout campaigns, awarding 19 Gold, 15 Silver, and 15 Bronze medals, alongside 11 distinguished industry accolades. “SMARTIES is more than just awards; it’s about redefining
Top Marketing Campaigns in the Philippines Honored at MMA SMARTIES Philippines 2024 Read More »
Indonesia’s Cultural Rebellion: Why Brands Can’t Afford to Ignore the Subculture Revolution The global marketing landscape is undergoing a seismic shift. Traditional approaches that cast a wide net are proving less effective in a society that is increasingly defined by its diverse subcultures, including in Indonesia. According to the latest Industry Impact Survey 2024 conducted
Introduction: Organic Reach, Engagement and The Underrated Potential of Organic Content Analytics Organic reach represents the natural, non-paid distribution of social media content to the audience based on the algorithm and rules of the platform.[1] When you post content on social media without boosting or promoting through paid advertising, the reach you achieve is Organic. Organic
Unveiling the Power of Organic Content Analytics: The Heartbeat of Genuine Connections Read More »
In recent times, the way people consume information has transformed significantly, reflecting both generational differences and rapid technological advancements. Despite the rise of new and innovative platforms, traditional media remains important, particularly among millennials in urban areas. In contrast, social media has emerged as the primary information source for Gen Z. This article
The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite
