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AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

  For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions. […]

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Marketing in 2025: Preparing for the Future with Data and Innovation

  As 2025 approaches, marketing is advancing rapidly, reshaping how brands connect with audiences in a digital world. In 2024, data-driven personalization, automation, and digital maturity emerged as key trends that are now forming the foundation for what’s next. Here’s a look at how these developments will shape the coming year and keep marketers at

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Strategic Synergy: Loyalty Programs and Retail Media Networks in Vietnam’s Evolving Market

Vietnam’s retail market is experiencing a profound transformation, where loyalty programs and retail media networks (RMNs) are becoming essential tools for engaging consumers and redefining advertising strategies. Together, these two elements are shaping how brands interact with their audiences, creating opportunities for deeper connections and long-term success. Global and Local Growth Trajectories Globally, retail media

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Revolutionizing Marketing and Creativity: The Collaborative Power of AI

The rise of Artificial Intelligence (AI) has ushered in a transformative era for marketing and creativity, where technology and human ingenuity work hand in hand. Rather than replacing creative vision, AI enhances and expands it—empowering marketers and creators to develop smarter, faster, and more impactful campaigns. This collaborative synergy is pushing the boundaries of what’s

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Balancing Innovation and Empathy: The Role of AI in Modern Marketing

Artificial Intelligence (AI) is reshaping the marketing landscape, driving efficiency, personalization, and data-driven decision-making. Yet, amid this technological revolution, the heart of successful marketing still lies in authentic human connection and ethical practices. As brands navigate this balance, they must leverage AI’s capabilities while staying true to their core values of empathy, creativity, and responsibility.

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AI’s Transformative Impact on Creative Advertising Processes

Artificial Intelligence (AI) is revolutionizing the advertising industry, offering new opportunities to enhance creative workflows, optimize campaigns, and foster collaboration between human ingenuity and technology. As AI becomes an integral part of the creative process, it serves as a catalyst for efficiency and innovation rather than a replacement for human creativity.   Reimagining Creative Workflows

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MMA Global Indonesia Honors Marketing Excellence at the 10th SMARTIES™ Awards

  The 10th edition of the SMARTIES™ Awards Indonesia paid tribute to the nation’s most innovative and impactful marketing and advertising campaigns. Hosted by MMA Global Indonesia at the Ritz-Carlton Jakarta, Mega Kuningan, the event underscored the evolving standards of creative excellence and strategic thinking. This year’s winners showcased how local insights, transformative storytelling, and

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Most Impactful Marketing Campaigns in 2024 Across APAC Celebrated at Prestigious MMA SMARTIES APAC 2024

Singapore – The MMA SMARTIES APAC 2024 Awards honored an impressive 93 winning campaigns, presenting 37 Gold, 24 Silver, and 32 Bronze medals, along with 11 industry winners that showcased the best of what APAC has to offer, bringing together the region’s most visionary marketers for a night of creative brilliance and strategic triumph. From

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MMA Global Announces the SMARTIES™ X Global & North America 2024 Winners: A Celebration of Marketing Excellence – Pushing Innovative Boundaries on the Global Stage

[New York] – December 16, 2024 – MMA Global proudly announces the winners of the esteemed SMARTIES™ X Global & North America 2024 Awards. This prestigious program honors the most innovative and impactful marketing campaigns worldwide, celebrating the ingenuity of marketing professionals who are redefining industry standards and shaping the future of creativity and innovation

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The Evolution of Data: Marketing Analytics, Cloud (Platform) to AI

In the last 15 years, there have been numerous developments and innovations related to marketing technology. The trend has been instrumental in influencing the way we understand user behavior and maximize the business impacts from these user-related trends. Firstly, user/customer/citizen analysis is the key foundational building block as a starting point. In 2008, the author

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