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Staying Ahead in a Changing World: The Future of Marketing

Staying Ahead in a Changing World: The Future of Marketing

Marketing is no longer about just keeping up; it’s about anticipating what’s next. Consumers are shifting how they interact with brands, drawn to experiences, authenticity, and innovation. AI is changing the game, while pop culture remains a driving force in engagement. The brands that thrive will be those that embrace simplicity, personalization, and storytelling. Here’s […]

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Goodbye Empty Chair, Hello AI Twins: The Future of Market Research

Goodbye Empty Chair, Hello AI Twins: The Future of Market Research

When Jeff Bezos famously introduced the concept of an empty chair in the boardroom to symbolize the customer, he revolutionized the way companies thought about customer-centricity. It was a powerful metaphor—a constant reminder that the customer’s voice must always be present in strategic decisions. But in today’s world, where digital footprints and behavioral data abound,

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Achieving Higher Brand Sales through AI-Powered Solutions

Achieving Higher Brand Sales through AI-Powered Solutions

An AI-powered world: As artificial intelligence (AI) continues to revolutionize industries, its impact on sales and marketing is undeniable. Brands are now leveraging AI-driven strategies to enhance customer engagement, streamline operations, and drive higher revenue. In this session, industry leaders explored how AI is reshaping brand sales, highlighting practical applications and challenges in implementation. The

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Unlocking Seamless Omni Channel Commerce Experiences: Insights for Marketers

In today’s fast-paced world, customers no longer see a distinction between online and offline shopping. They expect a seamless experience across all touchpoints, whether browsing on social media, shopping online, or visiting a physical store. For brands to meet these expectations, adopting an omni-channel strategy is no longer optional—it’s essential. A successful omni-channel approach starts

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AI’s Transformative Impact on Brand Communication: Insights and Actionable Items

The rapid advancement of artificial intelligence (AI) is reshaping the marketing landscape, offering tools that not only enhance efficiency but also revolutionize the way brands connect with consumers. As marketers, our challenge is to integrate AI into our strategies in ways that elevate personalization, foster creativity, and align with evolving consumer expectations. AI is not

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The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

The Rise of Connected TV in Shaping Ramadan Viewing Experiences in Indonesia

Connected TV (CTV) is rapidly transforming media consumption patterns across Indonesia, and its impact becomes even more pronounced during Ramadan. As media consumption soars during this festive period, brands have a unique opportunity to engage audiences in an environment that fosters communal and personalized viewing experiences. The Growth Trajectory of CTV in Indonesia With an

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Ramadan: A Critical Moment for Digital Industry Growth

  Ramadan is a key period for brands in Indonesia to drive sales, attract new consumers, and create long-term engagement. The evolving digital advertising landscape, particularly in mobile marketing, has made Ramadan an essential moment for businesses to optimize their strategies. Consumer Spending During Ramadan According to Shanti Tolani, Country Head & Board of Director

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CMOs Must Master AI To Prove Marketing’s Business Impact

In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite.  Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies

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