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Ishank Joshi, MD and CEO, Mobavenue

Why Martech and Adtech Must Converge to Deliver Modern CX?

There was a time when data was scarce, personalization was a promise, and AI was a curiosity discussed more in labs than boardrooms. In MarTech and customer experience, the “before” era was defined by blunt instruments: demographic segments, static journeys, and quarterly insights. Brands spoke at customers using historical data and hopeful assumptions. Measurement lagged behavior, and relevance was often accidental.  […]

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Abhishek Pujar, Commercial Lead, Integral Ad Science (IAS)

Advancing Media Quality: The Strategic Role of AI in India’s Digital Advertising Evolution

Today, the conversation among marketers in India has shifted. The debate is no longer about whether digital advertising works; it is about whether it delivers on its full promise and drives real business results. As digital continues to expand, complexity grows: more channels, more formats, and more audience data, all against a backdrop of heightened consumer expectations. Teams are

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From Automation to Intelligent Engagement: AI in Action

Automation driving Efficiency and Scale For years, martech has promised scale, efficiency, and personalization. Automation helped brands deliver faster, broader, and more consistent execution across channels. Then AI arrived and accelerated that promise — but it also exposed a critical gap. Automation alone does not improve customer experience. Without intelligence, it simply scales inefficiencies. The

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From Beauty Solutions to Everyday Habits

From Beauty Solutions to Everyday Habits: Skincare Industry Insights from Social Media Discussions (2024–2025)

In 2025, Vietnam’s beauty market is entering a new growth phase, driven by changes in how consumers approach and sustain personal care habits. Alongside the advantages of a young population and the rapid expansion of e-commerce, consumer behavior increasingly reflects the role of beauty as part of everyday life. Amid intensifying competition between domestic and

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YouNet Vietnam E-commerce Intelligence: Consumer Insights and Strategies for Brands towards 2028

The emergence of TikTok, together with the rise of shoppertainment in 2023, has fundamentally reshaped consumers’ purchasing habits and spending power on E-commerce. YouNet ECI – a leading E-commerce growth consulting firm for brands in SEA, and YouNet Media’s data intelligence forecasts that in the best case scenario, the Vietnam E-commerce market will grow at a 35% CAGR, reaching approximately $49.9 billion by 2028.  However, the rapid growth does

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How to Achieve Success During Ramadan 2026?

Ramadan in Indonesia has always been a cultural milestone. Although, for marketers, it is a month where attention, intent, and movement converge across digital and offline environments. As consumer behaviour shifts, the brands that win Ramadan are those that build intelligence into every part of the journey: from context and relevance to creative and measurement.  In 2026, Ramadan campaigns

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Japanese Automakers Lead On Quality And Value Among Indonesians, YouGov Study Finds

Emerging brands gain interest, with 58% saying they are open to buying from a new or emerging car brand  Data from new YouGov’s ‘Indonesia next-gen car outlook 2025’ report reveals that Japanese car brands remain the undisputed leaders in perceived quality and value among Indonesian consumers, with 90% rating them as “good quality” and 83% calling them “good value

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Modern Marketing Reckoner 2025 Industry Report, Defining The Future Of Indonesia’s Marketing Landscape

Jakarta, Indonesia — December 10, 2025. Marketing + Media Alliance Indonesia (MMA Indonesia) has proudly launched the Modern Marketing Reckoner (MMR) 2025 Annual Industry Report on 10 December at an exclusive, invitation-only media gathering at EMTEK Hall, SCTV Tower, Senayan, Jakarta. The industry report launch event brought together contributors from brands, agencies, publishers, telecommunications companies, advertising and marketing technology providers within MMA Indonesia’s member and partner network, along with leading media representatives. It

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