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Improving the Quality of Healthcare Protection in Indonesia through #SehatPangkalBisa as a Response to the Challenge of Medical Inflation

The insurance industry in Indonesia recorded growth in the first quarter of 2024. According to data released by the Indonesian Life Insurance Association (AAJI) in its first-quarter performance report, total revenue grew by 11.7%, with premium revenue showing a slight increase of 0.9%.[1] This growth boosts optimism for the life insurance industry this year, despite […]

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Navigating Indonesia’s Evolving Retail Media Network

Retail media advertising has evolved into the third major wave of digital advertising, following search and social media. This trend is gaining momentum in Southeast Asia, especially in Indonesia, driven by the rapid embrace of digital technologies and shifts in consumer behavior. Major players like Grab, Gojek, Tokopedia, Carousell, and Lazada are leading this growth.

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Balancing Human Creativity and AI Efficiency in Marketing

Introduction Marketing is ever evolving, and it now requires a complex blend of human creativity along with technical efficiency to stand out amongst the crowd. By combining human imaginative ideas with the capabilities of technology, brands can come up with campaigns that resonate well with their audiences, engaging, and effective. In a recent Fearless

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Exploring Experiential Marketing: Crafting Immersive Consumer Journeys

In today’s fast-paced digital landscape, brands are increasingly turning to experiential marketing as a way to foster deep connections with audiences. More than just a promotional tactic, experiential marketing centers around creating immersive, memorable experiences that engage consumers on a personal level. By tapping into emotions and delivering interactive, multi-sensory events, brands are building stronger

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The Future of Indonesian Marketing: Personalization of Customer-Centric Media with CXM Synergy

Indonesia – Shining Through Global Economic Uncertainty With a stable GDP growth (5%), Low Inflation and Optimistic Consumer Confidence, Indonesia is one of the most resilient economies in light of the uncertain global macroeconomic indicators. Underpinned by a 280+ million population and 70%+ digital penetration as per Dentsu’s Consumer Connections Survey (CCS), advertisers are overinvesting

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Root Cause Analysis (RCA) for More Effective Marketing Campaigns

Root Cause Analysis (RCA) Introduction The world of eCommerce is full of challenges. From website crashes to supply chain disruptions, these issues can significantly impact your operations and profits. While implementing quick band-aid solutions, it is easy to fix the symptoms. But temporary; the underlying issue stays. To truly fix the core issue and prevent it

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Wardah “Bersama Lebih Bermakna” Campaign Festive

A. Campaign Background As the forefront of the Halal Beauty Industry, Wardah is committed to spread usefulness and empowering users to make a meaningful impact. Our primary goal currently is to heighten brand awareness while maintaining strong presence during Ramadan through the influential #BersamaLebihBermakna Movement. We aim to cultivate customer preference and ultimately triumph

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SMARTIES Vietnam 2024 Honors Outstanding Campaigns Shaping the Future of Vietnam’s Marketing Industry

Held within the MMA Impact Vietnam event on October 25, 2024, the SMARTIES Vietnam 2024 Awards brought excitement and festivity to all speakers, competing brands, and attendees. The event was not only an awards ceremony but also a gathering point for passion, creativity, and innovation in Vietnam’s marketing field. Organized annually in Vietnam by MMA

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MMA Impact 2024: The Rise of Technology and the Ultimate Creative Race in Marketing

With just one week remaining, the MMA Impact Vietnam 2024 event with the theme: Navigating Marketing: Leadership, Innovation, and Future Strategies, will officially take place on October 25th at JW Marriott Hotel & Suites Saigon. Expected to draw over 1,000 C-levels from the entire marketing ecosystem, one of the event’s main highlights is the

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Retail Media 2.0: Moving up the funnel

Globally, retail media spending totals USD 45 billion[1] and is expected to surpass spend on TV advertising by 2028. Interestingly, Search – which is considered the first digital wave – took 14 years to achieve USD 30 billion in ad revenue. The second wave of digital advertising, Social, took 11 years. Retail media has breached

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