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Playful precision: Perfecting your media mix with powerful in-app video ads for next-gen

In the ever-evolving landscape of digital marketing, multiple ad tech vendors promise to be the most effective platforms. The key is for brands and agencies to not just survive but truly stand out and shine by selecting the right platforms that can enable them to engage their audiences effectively. Speaking at Digital Marketing Asia 2024 […]

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Strategic Innovation: Propelling Business Forward

In an era where digital transformation and consumer expectations are constantly evolving, businesses must embrace strategic innovation to stay competitive. The panel discussion at MMA Innovate 2025 Indonesia on “Strategic Innovation Propelling Business Forward” shed light on the dynamic intersection of creativity, experimentation, and data-driven decision-making in modern marketing strategies. Balancing Creativity and Brand Consistency

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CMOs Must Master AI To Prove Marketing’s Business Impact

In today’s rapidly changing business landscape, chief marketing officers (CMOs) are at the crossroads. They not only need to deliver growth but also prove the tangible value of marketing to the broader C-suite. Rohit Dadwal, CEO-APAC at MMA Global believes that CMOs must lead the conversation about marketing’s impact on business outcomes. With new technologies

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AI-Driven Decision Making: Turning CEOs and CMOs into Data-First Leaders

For years, AI has been framed as a tool for marketing execution—automating campaigns, optimizing ad spends, and personalizing customer experiences. But in 2025, AI is no longer just about marketing. It is about leadership. The real competitive advantage lies in how CEOs and CMOs use AI to make better, faster, and more strategic decisions.

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The AI Shift: How Self-Learning Algorithms Will Reshape Marketing Strategy in 2025

Artificial intelligence (AI) is no longer just a tool for automation—it is becoming the backbone of marketing strategy. In 2025, self-learning AI systems will move beyond rule-based automation to dynamic, real-time decision-making tools that optimize campaigns, personalize engagement, and predict market shifts. For CMOs and CEOs in APAC, this shift presents a strategic imperative. Unlike

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AI in 2025: Predictions on Emerging Technologies That Will Redefine the Future of Marketing

Artificial intelligence (AI) has already revolutionized marketing, but 2025 will mark a pivotal year where its capabilities will transcend current norms. As AI matures, it is expected to refine existing methodologies and introduce groundbreaking innovations that will redefine how brands engage with consumers, optimize campaigns, and achieve business growth. These predictions focus on the potential

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The Future of Shopping: AI-Driven Retail Media Trends Forecast for 2025

In the dynamic world of retail, the integration of artificial intelligence (AI) into retail media is no longer a novelty—it’s a necessity. AI is reshaping how brands connect with consumers, blending personalization with efficiency to redefine shopping experiences. As we approach 2025, retail media stands at the cusp of a revolution powered by AI-driven trends

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Strategic Synergy: Loyalty Programs and Retail Media Networks in Vietnam’s Evolving Market

Vietnam’s retail market is experiencing a profound transformation, where loyalty programs and retail media networks (RMNs) are becoming essential tools for engaging consumers and redefining advertising strategies. Together, these two elements are shaping how brands interact with their audiences, creating opportunities for deeper connections and long-term success. Global and Local Growth Trajectories Globally, retail media

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From Numbers to Narratives: How Data is Revolutionizing Marketing in Vietnam

Vietnam’s marketing landscape is undergoing a transformative shift, driven by the growing power of data. What was once an auxiliary resource has now become the foundation of strategic business decisions, consumer engagement, and brand success. As data transforms from numbers into actionable narratives, brands in Vietnam are using it to craft meaningful experiences, connect deeply

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Projected Highest Ad Spend in Southeast Asia, Retail Media Network is Gaining Traction in Indonesia

Indonesia will lead the pack in SEA with a projected 13.41% Compound Annual Growth Rate (CAGR) in RMN ad spend. Southeast Asia’s total ad spend in retail media networks this year to grow by 8% YoY, projected to hit US$4.7 billion by 2030 Grab becomes the super-app with the highest ad equity in Indonesia

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