Marketers have more data than ever, yet many still make decisions based on an incomplete picture of performance. The obsession with clicks, immediate conversions, and short-term ROAS has led to a dangerous habit: valuing only what can be measured instantly. The result is a skewed understanding of what truly drives growth. The Missing 80% Recent […]
You’re Measuring the Wrong Numbers in Performance Marketing Read More »
In 2025, YouTube has evolved into more than just a media platform. It now plays a central role in how people shop. According to Silverpush’s State of Retail on YouTube Report 2025, users turn to YouTube not only to explore products but also to compare options, validate choices, and make informed decisions. Its blend of
YouTube is the New Storefront: How Retail Discovery is Evolving in 2025 Read More »
Bridging online and offline retail is essential for driving foot traffic and boosting sales. A strategic Online-to-Offline (O2O) approach integrates digital engagement with in-store actions, leveraging real-time data and shopper insights to optimize outcomes and maximize revenue. Seamless Channel Integration An O2O journey thrives on integrating digital platforms—websites, mobile
Creating an Online-to-Offline (O2O) Journey that Drives Sales Read More »
Rethinking Audience Strategy: The Power of the Movable Middle While most strategies default to the extremes of acquisition or loyalty, a significant growth opportunity lies in between. The Movable Middle represents a high-potential segment of consumers with a 20–80% probability of purchasing a brand. They’re not guaranteed loyalists, but neither are they disengaged. Crucially, they’re
Ask any Vietnamese foodie and they’ll tell you: a great bowl of phở isn’t just soup. It’s a delicate balance of broth, herbs, noodles, and protein. Each layer contributes to something greater than the sum of its parts. Now imagine your marketing measurement strategy like that bowl of phở. When done right, it’s layered with
Marketing Measurement à la Phở, Layered, Rich and Just Right Read More »
As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical
Every Click Counts: Why Multi-Touch Attribution Deserves the Spotlight Read More »
As digital channels multiply and consumer behaviors diversify, marketers in Vietnam face increasing pressure to demonstrate clear business outcomes from their campaigns. Traditional reach-based attribution models, which emphasize impressions and broad exposure, are no longer sufficient in capturing the complexity of today’s customer journey. With interactions spread across social media, e-commerce, messaging platforms, and physical
The marketing landscape in Indonesia is undergoing a significant transformation, with Retail Media Networks (RMNs)emerging as a powerful channel for brands across all industry verticals. Understanding and strategically integrating RMNs into broader marketing strategies is becoming increasingly crucial for reaching consumers effectively on their path to purchase. An RMN essentially provides brands with advertising opportunities
Harnessing the Power of Retail Media Networks in Indonesia: A Strategic Imperative Read More »
MMA Global Indonesia, the country’s premier marketing and advertising body, is proud to announce its flagship event, MMA Innovate Indonesia 2025, set to redefine marketing and advertising standards. Scheduled for January 22, 2025, at the Park Hyatt Hotel Jakarta, this highly anticipated Conference & Exhibition promises to be a groundbreaking platform, bringing global innovation
Artificial intelligence (AI) is no longer just a tool for automation—it is becoming the backbone of marketing strategy. In 2025, self-learning AI systems will move beyond rule-based automation to dynamic, real-time decision-making tools that optimize campaigns, personalize engagement, and predict market shifts. For CMOs and CEOs in APAC, this shift presents a strategic imperative. Unlike
The AI Shift: How Self-Learning Algorithms Will Reshape Marketing Strategy in 2025 Read More »
